【CEO故事】物美科技集团董事长张文中:践行企业责任使命 满足人民美好生活需要

1994年创办的物美集团是首都最大的零售企业，也是全国重要的流通企业之一，在全国范围内共有1800多个商场，稳就业、保民生是物美与生俱来、长期践行的责任和使命。90年代起，物美集团先后安置国企改制职工近万人。

1999年被北京市政府命名为流通领域的“再就业明星企业”。2004年3月，荣获国务院授予的“全国再就业先进企业”称号。今天，物美集团再获新荣誉，我们备受鼓舞!我谈三点体会:CXO UNION-CXO联盟cxounion.cn

一、“面对生命、唯有良心”，!实干助力六稳六保

在抗击新冠肺炎疫情的斗争中，物美集团和党委团结带领广大干部职工，始终把群众需求放在第一位，全力以赴保价格、保质量、保供应。我们提出“面对生命、唯有良心”核心价值观，得到了中央政治局委员、北京市委书记蔡奇的高度肯定。1月22日，我出席全国抗击新冠肺炎疫情民营经济先进个人表彰大会，受到汪洋主席、尤权部长、高云龙主席接见，让我感受到党和组织的温暖。2月5日，蔡奇书记视察物美，称赞物美“防疫保供始终做得好”，!更加坚定了我们积极参与疫情防控、稳价保供的信心与决心。CXO UNION-CXO联盟cxounion.cn

疫情期间，物美每天要服务几十万顾客。我们把将员工的保障防护作为开展所有工作的基础和关键，做到了物美所有员工“零感染”!连续印发30版门店安全规定，严格自身防疫和健康管理。在物资紧缺的关键时期，向一线员工发放了69.7万只口罩、19.1万副手套、1万件防护服、200台血氧仪，首批就设立了200万元专项基金，奖励给一线的奋斗者。

积极助力餐饮企业、小微企业保就业。物美克服自身困难主动为中小商户减免租金，并采用“共享员工”模式，安排十多家餐饮企业1100多名员工临时到物美工作，并足额支付工资，保障安全。在全国设立6200多个社区“抗疫提货站”，开创末端配送新模式，与面临停业的夫妻店、水站、洗衣店、房产中介合作，雪中送炭带来一单两元钱的收入。CXO UNION-CXO联盟cxounion.cn

让我们特别感动的是，各级人社部门相继出台稳就业优惠政策，工商联、工会组织彰显“娘家”本色，多方为企业和员工经困解难，让我们在企业经营和稳定用工方面信心更加坚定，在此谨对各位领导长期以来的关心支持表示夷心感谢！

二、实体经济数字化，包容发展稳就业

当前，实体店面临巨大挑战。我们认为，实体店要生存，一定要经历数字化转型，更好地体现用户需求，必须是包容性的发展模式。如果单纯用新模式替代老模式，必然会造成原有店铺关门、员工下岗。CXO UNION-CXO联盟cxounion.cn

物美与全渠道零售数字平台“多点”合作，数字化改造升级现有实体店，复用员工、供应链资源，坚定不移走实体经济数字化、线上线下一体化、包容性发展的道路。“多点+物美”模式已经推广到全国120多个零售企业，帮助1.3万家实体店数字化转型。同时，数字化转型也带来了新就业:服务的数字化，体现在北京物美每天有5500多名拣货员、2000多名配送小哥辛勤工作，为消费者提供手机APP下单、30分钟送达的到家服务，商品的数字化，如深受欢迎的物美“每日鲜”包装菜、净瞠活鱼，创造了生鲜加工厂530多个就业岗位，供应链的数字化，提高了产销对接的效率，带动了上游产地加工、包装发展和就业，让百姓吃得更放心、更方便、更新鲜。

近年来，物美在收购华北乐天、邻家便利店、麦德龙中国、混改重庆商社过程中，本着对社会负责、对员工负责的原则，承诺不辞退员工，确保各项交接工作平稳进行，得到了政府有关部门的肯定。CXO UNION-CXO联盟cxounion.cn

三、心中有春天，人生就充满阳光

我是一名有着特殊经历的企业家。2018年5月31日，我十二年的冤案彻底平反。物美再出发做的一件大事，就是投入1亿元专项资金，为物美员工赋影解忧，包括加强培训，提高能力，改善生活条件，支持员工创业创新。去年，物美发展学院组织各种培训4万人次。物美开展股权激励，向持续奋斗者倾斜，已有千余人成为股东，共享企业发展成果。2005年，物美。

捐资600万元设立了“阳光助学金”，已连续15年对千余名考上大学的门店员工子女给予资助。我们着力搭建消费扶贫示范性销售平台，把十几个省的扶贫产品引进北京，收到了良好的社会反响。去年8月，全国总工会王东明主席还来到物美首农扶贫超市开展调研。物美也是就业扶贫的受益者，每年深入贫困地区进行招聘，仅去年一年就有1800多名员工来自对口支援地区，并经过岗位技能、管理能力等综合培训，担任门店经理、技工等岗位。去年9月，我们还与退役军人事务部达成就业合作，每年提供100个岗位专招自主就业退役军人，努力帮助更多人实现创业创新的生活梦想。CXO UNION-CXO联盟cxounion.cn

今年是“十四五”开局之年，也是我们党成立100周年。物美集团将更加紧密地团结在以习近平同志为核心的党中央周围,把企业发展放到促进社会和谐、改善人民生活水平的层次去谋划，坚持守正创新、担当履责，在满足人民美好生活需要、主动融入新发展阶段、构建新发展格局中再开新局、再立新功。

翻译：

Founded in 1994, Wumart Group is the largest retail enterprise in the capital and one of the important circulation enterprises in the country, with a total of more than 1,800 shopping malls nationwide. Stabilizing employment and ensuring people’s livelihood are Wumart’s inherent and long-term responsibility and mission. Since the 1990s, Wumart Group has relocated nearly 10,000 employees from state-owned enterprise restructuring. In 1999, it was named by the Beijing Municipal Government as a “re-employment star enterprise” in the field of circulation. In March 2004, it was awarded the title of “National Advanced re-Employment Enterprise” by The State Council. Today, Wumart Group has won a new honor, we are very encouraged! Here are my three observations:CXO UNION-CXO联盟cxounion.cn

“In the face of life, only conscience”! Hard work helps ensure stability and stability

In the fight against the novel coronavirus epidemic, Wumart Group and the Party Committee have united and led the majority of cadres and workers, always putting the needs of the masses first, and sparing no efforts to ensure price, quality and supply. We put forward the core value of “facing life, only conscience”, which was highly recognized by CAI Qi, member of the Political Bureau of the Central Committee and secretary of the Beijing Municipal Party Committee.

On January 22, I attended the National Commendation Conference for advanced Individuals in the private economy in the fight against COVID-19. I was received by President Wang Yang, Minister You Quan and Chairman Gao Yunlong, which made me feel the warmth of the Party and the organization. On February 5, Secretary CAI Qi inspected Wumart and praised Wumart for “always doing a good job in epidemic prevention and supply protection”. This has strengthened our confidence and determination to actively participate in epidemic prevention and control, stabilize prices and ensure supply.CXO UNION-CXO联盟cxounion.cn

During the pandemic, Wumart served hundreds of thousands of customers a day. We take employee protection as the foundation and key to carry out all work. And achieve “zero infection” for all employees of Wumart! 30 editions of store safety regulations have been issued continuously. And their own epidemic prevention and health management have been strictly enforced. In the critical period of material shortage, 697,000 masks, 191,000 pairs of gloves, 10,000 protective suits. And 200 blood oxygen meters were distributed to front-line employees. And the first batch of special funds of 2 million yuan were set up to reward front-line strivers.

Actively help catering enterprises, small and micro enterprises to ensure employment.

Wumart overcame its own difficulties and took the initiative to reduce rent for small and medium-sized businesses. And adopted the “sharing staff” model, arranging more than 1,100 employees from more than a dozen catering enterprises to work in Wumart temporarily, and paid their wages in full to ensure safety. Set up more than 6,200 community “anti-epidemic pick-up stations” across the country, create a new mode of terminal distribution, and cooperate with mom-and-pop shops, water stations, laundries. And real estate agents facing closure, bringing a single income of two yuan.CXO UNION-CXO联盟cxounion.cn

What makes us particularly moved is that human resources and social services departments at all levels have successively introduced preferential policies for stable employment, and the Federation of Industry and Commerce and trade union organizations have demonstrated the true nature of “mother’s family” and solved difficulties for enterprises and employees in many ways, so that we are more confident in business operation and stable employment. Here, I would like to express my heartfelt thanks to all leaders for their long-term concern and support!

The digitization of the real economy, inclusive development and stable employment

At present, physical stores face great challenges. We believe that in order to survive, physical stores must undergo digital transformation. Better reflect the needs of users, and must be an inclusive development model. If you simply replace the old model with the new model. It will inevitably cause the original stores to close and employees to be laid off.CXO UNION-CXO联盟cxounion.cn

Wumart cooperated with the omni-channel retail digital platform “Multi-point” to digitally transform and upgrade existing physical stores, reuse staff and supply chain resources, and unswervingly follow the path of digitization of the real economy, integration of online and offline, and inclusive development. The “multi-point + Wumart” model has been promoted to more than 120 retail enterprises across the country, helping 13,000 physical stores to digitally transform.

At the same time, digital transformation has also brought new jobs: the digitalization of services, reflected in Beijing Wumart every day more than 5,500 pickers, more than 2,000 delivery boys work hard to provide consumers with mobile APP orders, 30 minutes to deliver home services, the digitalization of goods, such as the popular Wumart “daily fresh” packaged vegetables, net live fish, It has created more than 530 jobs in fresh processing plants, and the digitalization of the supply chain has improved the efficiency of production and marketing docking, driven the development of processing, packaging and employment in upstream production areas, so that people can eat more at ease, more convenient and fresher.

In recent years, in the process of acquiring North China Lotte, neighboring Convenience Store, Metro China, and the Mixed reform of Chongqing Trading Company, Wumart has committed not to dismiss employees in line with the principle of being responsible to society and employees and ensuring the smooth progress of various handover works, which has been affirmed by relevant government departments.

There is spring in the heart, life is full of sunshine

I am an entrepreneur with a unique experience. On May 31, 2018, my 12-year wrongful conviction was completely vindicated. A big thing that Wumart will do again is to invest 100 million yuan in special funds to provide shadow relief for Wumart employees. Including strengthening training, improving abilities, improving living conditions, and supporting employees’ entrepreneurship and innovation. Last year, Wumart Development College organized various trainings for 40,000 people. Wumart has carried out equity incentives, tilted towards those who continue to struggle. And more than 1,000 people have become shareholders to share the achievements of enterprise development. 2005, Wumart.CXO UNION-CXO联盟cxounion.cn

Donated 6 million yuan to establish the “Sunshine Scholarship”, which has provided financial assistance to more than 1,000 store employees’ children who have been admitted to university for 15 consecutive years. We have made great efforts to build a demonstration sales platform for consumption and poverty alleviation. And introduced poverty alleviation products from more than a dozen provinces to Beijing, which has received a good social response.

In August last year, Wang Dongming, chairman of the All-China Federation of Trade Unions. Also came to Wumart Shounong poverty alleviation supermarket to carry out research. Wumart is also a beneficiary of employment poverty alleviation, every year in poor areas to recruit, last year alone. There are more than 1,800 employees from the support areas, and through the job skills, management ability and other comprehensive training, as store managers, technicians and other positions. In September last year, we also reached an employment cooperation with the Ministry of Veterans Affairs to provide 100 jobs every year to recruit self-employed veterans. And strive to help more people realize their dreams of entrepreneurship and innovation.CXO UNION-CXO联盟cxounion.cn

This year marks the first year of the 14th Five-Year Plan and the 100th anniversary of the founding of our Party.

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