【企业动向】大众汽车集团或将进行组织架构调整，新增两个COO首席运营官职位

海外媒体近日援引知情人士消息称，大众汽车集团正在酝酿一场新的组织架构调整。

该集团预计将新增两个COO首席运营官职位，以期对集团下属品牌进行更密切的管理。

新增的首席运营官职位将直接向大众汽车集团管理委员会（相当于董事会）汇报，这些职位将面向在该集团内部长期服务的经理级别管理人员开放招募。

大众汽车集团首席执行官赫伯特·迪斯 (Herbert Diess) 的目标是通过此举减少集团品牌之间的重叠。

大众汽车集团正在努力提高盈利能力，特别是希望通过减少与大众汽车集团的稳定伙伴——斯柯达及西雅特品牌的竞争，来进一步提升大众汽车品牌。

大众汽车集团内部最近共享平台联合开发的产品包括奥迪A4 e-tron、 西雅特Cupra Born以及大众汽车品牌自己的ID.3和ID.4车型。此外，下一代大众汽车帕萨特以及斯柯达速派也在开发中。

集团内的其他合作车型还包括下一代保时捷Macan EV和奥迪Q6 e-tron，而目前集团内现有的跨品牌开发车型中有保时捷Taycan、奥迪e-tron GT以及保时捷卡宴和奥迪Q7。

然而迪斯认为，大众汽车集团内部仍存在过多的重复开发项目，大众汽车集团新任首席运营官的工作是，当开发类似产品的汽车品牌之间发生任何冲突时，及时进行协调。

对大众汽车集团来说，减少旗下品牌的数量也是一个潜在的选项。

此前有传闻称，大众汽车集团旗下超豪华跑车品牌兰博基尼、布加迪和高性能摩托车品牌杜卡迪都有可能被该集团出售。

去年年底，大众汽车集团该集团监事会做出了“兰博基尼和杜卡迪将继续属于大众汽车集团”的决定。

海外媒体5月26日披露了瑞士Quantum集团收购兰博基尼的相关条款。该集团与总部在伦敦的投资公司Centricus Asset Management组成了一个财团，并向大众汽车集团发出了75亿欧元的收购要约。

大众汽车集团在收到要约后，通过该集团旗下实际管理兰博基尼品牌的奥迪方面表示，兰博基尼为“非卖品”。

尽管如此，关于布加迪或将被出售给克罗地亚超跑制造商Rimac的传闻始终不绝于耳。

今年3月，保时捷开始参与Rimac公司的新一轮融资，后者筹资规模达到1.3亿-1.5亿欧元。

对此，保时捷CEO奥博穆（Oliver Blume）表示，保时捷持有Rimac 15.5%的股份，并可能在一项交易中提高其股份，同时该笔交易还包括将大众集团旗下的超级跑车品牌布加迪转让给Rimac公司。

大众集团希望一旦交易达成后，保时捷对Rimac的持股比例提升到49%，这一资本操作理论上将用出售布加迪品牌换来Rimac大约33.5%的股份。

翻译：

Overseas media recently quoted people familiar with the matter as saying that Volkswagen Group is planning a new organizational restructuring.

create two new chief operating officer positions

The group is expected to create two new chief operating officer positions as it seeks closer management of the group’s brands.

The new chief operating officer positions will report directly to the Volkswagen group management board, the equivalent of a board, and will be open to manager-level managers with long service within the group.

Herbert Diess, the chief executive of the Volkswagen Group, aims to reduce the overlap between the group’s brands.

The Volkswagen Group is trying to improve its profitability, in particular by reducing competition with its stable partners, the Skoda and Seat brands, to further enhance the Volkswagen brand.

Recent products jointly developed within the Volkswagen Group with shared platforms include the Audi A4 e-tron, Seat Cupra Born, and the Volkswagen brand’s own ID.3 and ID.4 models. In addition, the next generation Volkswagen Passat and Skoda Express are also in development.

Other joint models within the Group include the next generation Porsche Macan EV and Audi Q6 e-tron, while existing cross-brand development models within the Group include the Porsche Taycan, Audi e-tron GT, Porsche Cayenne and Audi Q7.

Diess, however, believes there is still too much duplication of development within the Volkswagen Group and that the job of the new chief operating officer will be to co-ordinate any conflicts between car brands developing similar products.

Reducing the number of its brands is also a potential option

Reducing the number of its brands is also a potential option for the Volkswagen Group.

It has been rumoured that Lamborghini and Bugatti. The ultra-luxury sports car brands, and Ducati. The high-performance motorbike brand, could be sold by the Volkswagen Group.

At the end of last year, Volkswagen Group, the group’s supervisory board made the decision that “Lamborghini and Ducati will continue to belong to the Volkswagen Group”.

Overseas media on May 26 disclosed the Quantum Group of Switzerland to buy Lamborghini related terms. It formed a consortium with Centricus Asset Management, a London-based investment firm, and made a 7.5 billion euro offer for Volkswagen Group.

After receiving the offer, Volkswagen Group said through Audi, which actually manages the Lamborghini brand, that Lamborghini was “not for sale.”

Rumors persist that Bugatti may be sold to Croatian supercar maker Rimac

Despite this, rumors persist that Bugatti may be sold to Croatian supercar maker Rimac.

In March, Porsche began participating in a new round of financing for Rimac, which is expected to raise 130 million to 150 million euros.

In response, Porsche CEO Oliver Blume said Porsche holds a 15.5 percent stake in Rimac and may increase its stake in a deal that also includes the transfer of Bugatti. The supersports car brand owned by Volkswagen Group, to Rimac.

Vw wants Porsche to take a 49% stake in Rimac once the deal is done. A capital exercise that would in theory exchange the sale of Bugatti for a stake of about 33.5% in Rimac.

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