【CXO风采】原恒顺醋业CIO苏欣宁

苏欣宁，原恒顺醋业CI0。

苏欣宁一直从事公司的信息系统集成、数据平台开发、信息化项目建设实施。

苏欣宁认真分析传统型现状以及面临机遇与挑战，带领团队持续推进企业信息化建设，设计应用信息系统实现企业的管理提升、生产经营过程精细化管控、市场营销管理大数据挖掘，为扩大品牌知名度、提高企业核心竞争力提供有力支撑。

恒顺醋业，1999年7月10日,原镇江恒顺酱醋有限公司变更为江苏恒顺醋业股份有限公司。目前中国最大的制醋企业——恒顺醋业，同时也是家级农业产业化重点龙头企业，主营业务是调味品业务。公司作为中国四大名醋之一镇江香醋的代表，在引领中国醋业发展的基础上，已形成香醋、白醋、料酒、酱油、麻油、酱菜等系列产品。公司使用传统渠道+现代渠道“双驱发动”“双擎驱动”的营销模式。恒顺醋业是生产香醋企业中的NO1，它所代表的镇江香醋源远流长，颇具市场知名度。同样的，恒顺醋业广为人知，市场占有率和识别度都比其他食醋品牌更高，在规模上不仅拥有较为突出的优势，且同时具备较明显的头部优势。

翻译：

Su Xinning, formerly Hengshun Vinegar CI0, has been engaged in the company’s information system integration, data platform development, information project construction and implementation. Carefully analyze the traditional status quo and the opportunities and challenges faced, lead the team to continue to promote the construction of enterprise informatization, design and apply information systems to achieve enterprise management improvement, fine control of production and operation process, marketing management big data mining, and provide strong support for expanding brand awareness and improving the core competitiveness of enterprises.

Hengshun Vinegar Industry, on July 10, 1999, the original Zhenjiang Hengshun Sauce and Vinegar Co., Ltd. was changed to Jiangsu Hengshun Vinegar Industry Co., LTD. At present, Hengshun Vinegar Industry. The largest vinegar making enterprise in China, is also a key leading enterprise of agricultural industrialization. And its main business is condiment business. As the representative of Zhenjiang balsamic vinegar, one of the four famous vinegars in China. The company has formed balsamic vinegar, white vinegar, cooking wine, soy sauce, sesame oil, pickles and other products on the basis of leading the development of China’s vinegar industry.

The company uses traditional channels + modern channels “double drive” “double drive” marketing model. Hengshun Vinegar Industry is the production of balsamic vinegar enterprises NO1. It represents the Zhenjiang balsamic vinegar has a long history, quite well-known in the market. In the same way, Hengshun vinegar industry is well known. The market share and recognition are higher than other vinegar brands. Not only has a more prominent advantage in scale. But also has a more obvious head advantage.

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