【CEO观点】北京道朴文华资产管理有限公司创始人兼首席执行官王雷:闻鸡起舞，自强不息

2019年5月26日，我在贺兰山下顺利完赛银川国际马拉松，完成了第14个全程马拉松的征程，同时，我也借此机会实现了走遍中华大地34个省区的心愿。很多人都问我，为什么要跑马拉松？因为在我的心里，创业就像一场漫长的马拉松，一旦踏上了这条赛道，我们需要做的就是坚持不懈的跑下去，直至成功；在这个过程中，需要体力、需要补给，但更需要崇高的理想和坚定的信念，需要发自内心的热爱。这是支撑创业者们在漫长征程中最终获得胜利的能量之源，是我们的荷尔蒙、多巴胺和内啡肽。

我1981年出生在陕西省安康市，1998年考入清华大学水利系，2002年被保送到清华公共管理学院攻读硕士学位。2005年，硕士毕业后进入一家知名房地产公司；2011年，白手起家，辞职创业，从房地产进入文创产业，踏上了77文创的文化资产运营商的发展道路。我属鸡，所以经常用“闻鸡起舞”来激励自己，鸡鸣为何？起舞又为何？我认为，鸡鸣就是时代的召唤，是时代赋予我们这批年轻人的使命感和责任感；而起舞，就是我们与这个时代所契合的行动，是我们行胜于言的实践。

八年前的2011年，我认为在文创领域创业具备了“天时、地利、人和”的条件，因此毅然决然的踏上了创业的道路。“天时”是国家对于发展文化产业的空前重视，尤其是《文化产业振兴规划》的发布，迎来了中华文化复兴的历史机遇；“地利”则是北京市东城区“文化立区”的发展战略和“文化东城”的明确定位，与东城区独特的文化艺术资源有机结合、紧密合作，文创产业有了生长的土壤；“人和”则是我来北京多年来积累的社会资源，尤其是文化界的资源，大家对于我投身文创产业给予了巨大的鼓舞和支持，使我敢于放手一搏。

除了创业的机遇以外，让我们能有底气创业的还有我们提出的独特的商业模式，一种创造共赢的文化资产运营管理模式。在传统的二房东思维盛行的文创园区领域，我们果断的选择了一条不以租金为衡量标准的准入机制，打造了若干个主题性、专业化的文创园区，建立了首都文创园区品牌“77文创”。从2012年开始，我们在国子监、孔庙、雍和宫、前门大街、中国美术馆等历史文化街区附近，利用疏解空间打造了若干个文化园区和文化空间，77文创系列园区于2018年成为“北京市文化改革和发展领导小组”认定的首批市级文创园区。

随着优化提升首都核心功能的进程，我们也在不断适应和调整企业的发展重心，公司发展初期定位是“文创园区和文创产业聚集区”，每个园区内都集中了许多优秀的文化类企业，但近年来，随着“疏、整、促”工作的进行，园区内的一些办公人员较多、属于文化产业里的劳动密集型产业比如影视后期制作、新媒体等逐渐搬离了老城区，更多的空间用作服务文化创意产业的头部资源和创作资源，以及公共文化服务平台，比如落地在77文创美术馆园区的“北京剧目排练中心”，受到了北京戏剧演出行业的一致好评。

因此，我们企业也积极开始了转型升级，从文创园区运营商努力向“文化内容创造、文化体验和文化服务”转型；我与前央视著名主持人、中国手艺发展研究中心主任赵普老师共同发起成立了普雷资本，孵化和培育优秀的文创企业；我们积极参与街区有机更新，引入名家资源，与国学大师和漫画家蔡志忠先生深度合作，利用腾退空间打造融合了实体书店、阅读空间、咖啡厅、精酿等为一体的77朱古力文化生活馆；积极参与文化东城和戏剧东城建设，承担大华国际艺术中心的建设和运营等工作，这是由1935年就开始运营的位于东单的大华电影院改造而来，也是老城保护与有机更新的典型项目；同时，我们积极参与社区文化建设，接受建国门街道西总布社区的委托，运营社区文化中心；通过这些工作，既为文化艺术工作者提供了创造平台、交流平台和演出平台，也为老城区的居民提供了更多的文化空间和文化服务，更与北京市打造全国文化中心和国际交往中心的定位紧密结合。

通过在老城区里的这些工作实践，我深刻的认识到，作为民营企业家，通常而言，做决策时是将经济效益放在第一位，但是在处于首都功能核心区的北京老城区，社会效益和经济效益同样重要，甚至在大多数情况下，社会效益的价值和影响还将大于经济效益，因为全中国只有一个首都，首都只有一个老城，这是我们思考问题和做出决策的重要前提，也是时代发展的要求。

自2014年首个77文创项目亮相以来，中宣部、文化部、全国工商联、北京市等各级领导先后莅临视察指导，并给予了我们高度的评价和中肯的建议。随着77文创品牌影响力的日益增长，我们逐渐走出东城，在北京多个区域投资和运营更多主题文创园区。77文创努力成为一家勇于放弃短期收益，谋求文创生态的聚合效应，打造长期影响力和可持续发展能力的公司。正是这种坚持，使得我们能够聚集了包括北京剧目排练中心、无用空间、77剧场、东家会客厅、正安学院等一大批优秀的文化项目，以及蔡志忠、林兆华、赵普、梁冬、贾樟柯、马可等一大批文化界知名的艺术家资源。77文创所搭建的文创生态体系正在形成，并逐步展现出巨大的价值、独特的魅力和可持续发展的生命力。

我的母校清华大学的校训是：自强不息，厚德载物。这也是我始终秉承的信念。自强不息，是对自己行动的要求；厚德载物，是对自己品德的修炼。时代给了我们最好的机会，在这样一个国家富强、人民安居乐业的时代里，我们这些心怀梦想的创业者们，才能够有机会把我们的梦想变为现实。中国经济正在转型升级，中国的文创产业正在突飞猛进，在这个过程中，77文创愿意成为文创产业的助推器和发动机，与更多有梦想的年轻人一起，创造出更多优秀的艺术作品，营造出更加美好的文创生活。

翻译：

On May 26, 2019, I successfully completed the Yinchuan International Marathon under the Helan Mountain, completing the journey of the 14th full marathon. At the same time, I also took this opportunity to realize my wish to visit 34 provinces and regions in China. A lot of people ask me, why do I run a marathon? Because in my heart, entrepreneurship is like a long marathon, once you set foot on this track, what we need to do is to keep running until success; In this process, the need for physical strength, the need for supplies, but also the need for lofty ideals and firm beliefs, the need for love from the heart. This is the source of energy that sustains entrepreneurs in the long journey to the ultimate victory, our hormones, dopamine and endorphins.

I was born in Ankang City, Shaanxi Province in 1981.

In 1998, I was admitted to the Department of Water Resources of Tsinghua University. In 2002, I was recommended to pursue a master’s degree in Tsinghua School of Public Administration. In 2005, after graduation, I joined a well-known real estate company. In 2011, started from scratch, resigned and started a business, entered the cultural and creative industry from real estate, and embarked on the development road of 77 cultural asset operators. I am a rooster, so I often use “smell the chicken and dance” to motivate myself, why do chickens crow? Why dance? In my opinion, the crow is the call of The Times, and it is the sense of mission and responsibility given to us young people by The Times; And dancing is our action in line with this era, our practice of doing better than our words.

Eight years ago, in 2011

Eight years ago, in 2011, I thought that entrepreneurship in the field of cultural and creative business had the conditions of “the right time, geographical location, and people”, so I resolutely embarked on the road of entrepreneurship. “Time” is the country’s unprecedented attention to the development of cultural industry, especially the release of the “Cultural Industry revitalization Plan”, ushered in the historical opportunity for the rejuvenation of Chinese culture; “Geographical location” is the development strategy of “cultural zone” and the clear positioning of “cultural East City” in Dongcheng District, Beijing.

With the organic combination and close cooperation with the unique cultural and artistic resources in Dongcheng District, the cultural and creative industry has the soil for growth; “People and people” is the social resources I have accumulated over the years in Beijing, especially the resources of the cultural sector. Everyone has given me great encouragement and support to join the cultural and creative industry, so that I dare to take a chance.

In addition to entrepreneurial opportunities

In addition to entrepreneurial opportunities. Let us have the confidence to start a business is our unique business model, a win-win cultural asset operation and management model. In the field of cultural and creative parks where the traditional second landlord thinking prevails. We decisively chose an access mechanism that does not take rent as a measure, created a number of thematic and professional cultural and creative parks. And established the brand of “77 Cultural and Creative Parks” in the capital. Since 2012, we have built a number of cultural parks and Spaces near historical and cultural districts such as Guozijian, Confucian Temple, Lama Temple, Qianmen Street, and National Art Museum of China. 77 Cultural and Creative Parks became the first batch of municipal cultural and creative parks recognized by the “Beijing Cultural Reform and Development Leading Group” in 2018.

With the process of optimizing and improving the core functions of the capital

With the process of optimizing and improving the core functions of the capital. We are also constantly adapting and adjusting the focus of development of the company. In the early stage of development. The company was positioned as “cultural and creative Park and cultural and creative industry gathering area”. Each park is concentrated with many excellent cultural enterprises.

However, in recent years, with the progress of “clearing, integrating and promoting”, In the park, some labor-intensive industries in the cultural industry such as film and television post-production and new media have gradually moved out of the old city, and more space has been used as head resources and creative resources for serving the cultural and creative industry, as well as a public cultural service platform, such as the “Beijing Repertory Rehearsal Center” located in 77 Cultural and Creative Art Museum Park. It has been well received by the Beijing drama performance industry.

Therefore, our company also actively began the transformation and upgrading

Therefore, our company also actively began the transformation and upgrading. From the cultural and creative park operators to “cultural content creation. Cultural experience and cultural services” transformation. Mr. Zhao Pu, former famous CCTV host and director of China Technology Development Research Center. And I jointly initiated the establishment of Pree Capital to incubate and cultivate excellent cultural and creative enterprises. We actively participate in the organic renewal of the block, introduce the resources of famous artists. And cooperate deeply with Mr. CAI Zhizhong, a master of Chinese studies and a cartoonist, to create 77 chocolate cultural life Hall integrating physical bookstore, reading space, coffee shop, and craft beer.

Actively participate in the construction of the East City of culture and the East City of drama. And undertake the construction and operation of Dahua International Art Center, which is the transformation of Dahua Cinema located in Dongdan since 1935. And is also a typical project for the protection and organic renewal of the old city. At the same time, we actively participate in the construction of community culture, accept the Jianguomen Street west General Bu community entrusted to operate the community cultural center; These efforts not only provide a platform for cultural and artistic workers to create, communicate and perform, but also provide more cultural space and cultural services for residents of the old city, and more closely integrate with the positioning of Beijing as a national cultural center and an international exchange center.

Through these work practices in the old city

Through these work practices in the old city, I have a deep understanding that as a private entrepreneur. Economic benefits are usually the first priority when making decisions. However, in the old city of Beijing, which is located in the functional core area of the capital. Social benefits and economic benefits are equally important. In most cases, the value and impact of social benefits will outweigh economic benefits. Because there is only one capital in China, and only one old city in the capital. This is an important prerequisite for us to think and make decisions. And it is also the requirement of the development of The Times.

Since the debut of the first 77 cultural and creative project in 2014

Since the debut of the first 77 cultural and creative project in 2014. Leaders at all levels such as the Central Propaganda Department. The Ministry of Culture, the All-China Federation of Industry and Commerce. And Beijing have visited and guided us, and given us high evaluation and pertinent suggestions. With the growing influence of the 77 cultural and creative brand. We have gradually stepped out of the East City and invested in and operated more theme cultural and creative parks in several regions of Beijing. 77 Wenchuang strives to become a company that has the courage to give up short-term profits, seeks the aggregation effect of cultural and creative ecology. And builds long-term influence and sustainable development ability.

It is this persistence that has enabled us to gather a large number of excellent cultural projects. Including the Beijing Repertoire Rehearsal Center, Useless Space, Theater 77, the Club Meeting Room, Zheng ‘an College. And a large number of well-known artists in the cultural field. Such as CAI Zhizhong, Lin Zhaohua, Zhao Pu, Liang Dong, Jia Zhangke, Ma Ke and so on. 77 The cultural and creative ecosystem built by the cultural and creative industry is taking shape and gradually displaying great value, unique charm and vitality for sustainable development.

The motto of Tsinghua University, my Alma mater, is:

Strive for self-improvement and be virtuous. This is what I always believe. Self-improvement, is the requirement of their own action; Being virtuous is the cultivation of one’s own moral character. The Times give us the best opportunity, in such a prosperous country. People live and work in peace and contentment era. We entrepreneurs with dreams, can have the opportunity to turn our dreams into reality. China’s economy is undergoing transformation and upgrading, and China’s cultural and creative industry is making rapid progress. In this process, 77 Cultural and Creative is willing to become the booster and engine of the cultural and creative industry. And create more excellent works of art together with more young people with dreams. And create a better cultural and creative life.

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