沃尔玛中国CEO换帅，首席采购官年前离职

沃尔玛中国CEO又换帅了，朱晓静就任新任沃尔玛中国总裁及首席执行官。年前，沃尔玛高管层也有人事调整，首席采购官刘晓恩离职，原麦德龙CMO陈佳接任。CXO UNION CXO联盟 cxounion.cn

朱晓静今天被正式宣布为沃尔玛中国新任总裁及首席执行官，以接替陈文渊。

陈文渊则在入职沃尔玛三年后，离开了沃尔玛。沃尔玛官方称，陈文渊因家庭原因离职。

与陈文渊类似，朱晓静也为“空降”，进入沃尔玛之前，她担任过新西兰恒天然集团大中华区总裁，全面负责公司在中国大陆、香港特别行政区及台湾地区的消费品牌、餐饮服务、战略客户及牧场业务。CXO UNION-CXO联盟cxounion.cnCXO UNION CXO联盟 cxounion.cn

更早之前，朱晓静在霍尼韦尔、麦肯锡等多家跨国公司担任职位。

朱晓静与陈文渊相似地方还在于，事业早期阶段，都有咨询公司工作背景。

从朱晓静的工作经历来看，其对消费品业务拥有多年工作经验，看起来，其对B2B业务、技术也有较强理解。CXO UNION-CXO联盟cxounion.cnCXO UNION CXO联盟 cxounion.cn

目前，中国商超零售商寻求增长的途径，主要有两块。一个是主要以生鲜食品为载体的数字化线上C端业务。一个是B2B业务（单位食堂、机关企事业单位、中小零售商等供货业务）。

这两块业务背后的支撑则都是供应链能力和技术能力。比如做B2B市场，现在很多是线上化获客、支付、发展了。数字化技术要很强，要能连接上游，上下游高度信息化。

目前，在B2B市场，全国性的商超零售商中，大润发、永辉、物美已经规模开启。高鑫零售（大润发+欧尚）首席执行官黄明端早前表示，预计2020年，B2B业务会占公司总销售额的10%左右。

永辉则对B2B业务——彩食鲜独立融资，并从上市公司剥离。彩食鲜2020年初也做了重大人事调整，原永辉超市总裁李建波回归永辉，出任彩食鲜CEO。彩食鲜则于近期将总部迁往北京。

物美则在2019年收购了以B端业务为主要发展方向的麦德龙中国，近期，这笔交易完成交割。

显然，沃尔玛也需要强化其B2B业务，此次人事变动，或有这方面考虑。

在C端业务层面，目前市场的一个趋势是，消费品业务的线上渠道成长非常快。疫情以来，则加速了线上渠道的发展。根据一些快消品研究报告显示，一季度，在县级及以上城市快消品市场整体出现同比下滑的情况下，线上渠道却实现了同比大号双位数的正增长。

京东等线上渠道似乎也在加大布局，京东近期整合内部资源成立了大商超全渠道事业群。

沃尔玛一季度的消费品市场份额则似乎出现了一定下滑。CXO CXO UNION CXO联盟 cxounion.cnUNION-CXO联盟cxounion.cn

因此，具有消费品业务经验的朱晓静就任新任沃尔玛中国CEO，或有提振消品业务、线上C端业务的考虑。

《商业观察家》认为，朱晓静在C端业务的重要工作内容可能是找回年轻家庭客群。

除了CEO人事变动外，《商业观察家》近期也获悉，沃尔玛首席采购官刘晓恩已于年前离职，原麦德龙CMO陈佳接任。CXO UNION CXO联盟 cxounion.cn

根据相关人士透露，刘晓恩于沃尔玛中国工作6年时间，此次离职出于个人发展考虑。其于2020年到北京加入了美菜网，进入TO B赛道。CXO UNION-CXO联盟cxounion.cn

整体来说，作为全球跨国公司，沃尔玛的人才体系过去都被认为是标准化、模块化的培养体系，一个领域、一个环节培养专业型人才。CXO UNION CXO联盟 cxounion.cn

过去，沃尔玛培养的人才在中国本土企业“任职”时会出现这样的评价，专业领域能力很强，但要综合，并领导其他领域就可能缺乏相关知识储备。CXO UNION-CXO联盟cxounion.cn

不知道这是不是过去这些年来，沃尔玛中国一直在寻求很多“跨界”人士来领导中国业务的原因。

比如朱晓静，比如陈文渊，他们之前在咨询公司、餐饮企业、技术公司、消费品公司都有过任职经历。CXO UNION CXO联盟 cxounion.cn

这可能也显示，随着消费者生活方式的变化、年轻一代成为主力客群，以及线上化发展、技术发展，行业、市场的边界正在被打破，品类正在被重新定义，由此带来对领导者的能力要求会更综合，对新趋势的认知需要更敏锐，不能有盲区。CXO UNION-CXO联盟cxounion.cn

沃尔玛的人事任命一直以来则都体现出较强的“计划性”特征，会根据规划，一步步来。由此，一些沃尔玛人士对此次朱晓静的任职评价也为：“要大干一场。”

翻译：

The CEO of Walmart China has been replaced again, with Zhu Xiaojing as the new president and CEO of Walmart China. A few years ago, Walmart’s senior management also had personnel adjustments, chief procurement officer Liu Xiaoen left, the former Metro CMO Chen Jia took over.

Zhu Xiaojing was officially announced today as the new President and Chief Executive Officer of Walmart China, succeeding Chen Wenyuan.CXO UNION CXO联盟 cxounion.cn

Chen Wenyuan left Walmart after three years. Wal-mart officials said Mr. Chen left for family reasons.

Similar to Chen Wenyuan, Zhu Xiaojing is also a “drop in”, before joining Walmart, she served as the New Zealand Fonterra Group Greater China president, overall responsible for the company’s consumer brands, catering services, strategic customers and ranch business in mainland China, Hong Kong Special Administrative Region and Taiwan.CXO UNION-CXO联盟cxounion.cnCXO UNION CXO联盟 cxounion.cn

Prior to that, Zhu Xiaojing held positions at several multinational companies, including Honeywell and McKinsey.

Zhu Xiaojing and Chen Wenyuan are similar in that in the early stages of their careers, they both have consulting company work background.

Judging from Zhu Xiaojing’s work experience, she has many years of work experience in the consumer goods business, it seems that she has a strong understanding of B2B business and technology.CXO UNION-CXO联盟cxounion.cn

At present, there are two main ways for Chinese supermarket retailers to seek growth.

One is the digital online C-terminal business, which mainly takes fresh food as the carrier. One is B2B business (supply business of unit canteens, organs, enterprises and institutions, small and medium-sized retailers, etc.).CXO UNION CXO联盟 cxounion.cn

The support behind these two businesses is supply chain capability and technical capability. For example, do B2B market, now many are online to obtain customers, payment, development. Digital technology should be strong, to be able to connect upstream, upstream and downstream highly informationized.

At present, in the B2B market, national supermarket retailers, RT-Mart, Yonghui, Wumart has opened the scale. Huang Mingduan, CEO of Sun Art Retail (RT-Mart + Auchan), said earlier that B2B business is expected to account for about 10% of the company’s total sales in 2020.CXO UNION-CXO联盟cxounion.cn

Yonghui is independent financing of B2B business – color food fresh, and divest from the listed company. At the beginning of 2020, the company also made a major personnel adjustment, and Li Jianbo, the former president of Yonghui Supermarket, returned to Yonghui to serve as the CEO of Colorful Food. Color Food recently moved its headquarters to Beijing.

Wumart in 2019 acquired the B-end business as the main development direction of Metro China, the transaction was recently completed.

Obviously, Walmart also needs to strengthen its B2B business, and this personnel change may have this consideration.CXO UNION CXO联盟 cxounion.cn

At the C-side business level, one trend in the current market is that the online channel of the consumer goods business is growing very fast. Since the epidemic, the development of online channels has accelerated. According to some FMCG research reports, in the first quarter, in the case of the overall FMCG market in cities at the county level and above. The online channel achieved a positive growth of large double digits year-on-year.CXO UNION-CXO联盟cxounion.cn

Jingdong and other online channels seem to be increasing the layout, Jingdong recently integrated internal resources to set up a big business super omni-channel business group.

Wal-mart appears to have lost some market share in consumer goods in the first quarter.CXO UNION-CXO联盟cxounion.cn

Therefore, Zhu Xiaojing, who has experience in consumer goods business, is appointed as the new CEO of Walmart China. Or there is a consideration of boosting the consumer goods business and online C-end business.

“Business Observer” believes that Zhu Xiaojing’s important work in the C-end business may be to find young family customers.CXO UNION CXO联盟 cxounion.cn

In addition to the change in CEO personnel, the Business Observer recently learned that Walmart’s chief purchasing officer Liu Xiao-en left the company a year ago, and former Metro CMO Chen Jia took over.CXO UNION-CXO联盟cxounion.cn

According to relevant sources, Liu Xiaoren has worked at Walmart China for six years, and the departure is for personal development reasons.

In 2020, it joined Meicai in Beijing and entered the TO B track.

On the whole, as a global multinational company, Walmart’s talent system used to be considered a standardized, modular training system, one field, one link to train professional talents.

In the past, Walmart trained talents in China’s local enterprises will appear such evaluation, professional field ability is strong, but to integrate, and lead other fields may lack relevant knowledge reserves.CXO UNION-CXO联盟cxounion.cn

I wonder if this is the reason why Walmart China has been seeking many “crossover” people to lead its China business over the past few years.

Such as Zhu Xiaojing, such as Chen Wenyuan. They have previously worked in consulting companies, catering companies, technology companies, consumer goods companies.CXO UNION-CXO联盟cxounion.cn

This may also show that with the change of consumer lifestyle, the young generation has become the main customer group. As well as the development of online, technological development. The boundaries of the industry and the market are being broken, the category is being redefined, which brings the ability of leaders will be more comprehensive. The cognition of new trends need to be more sensitive, there is no blind area.CXO UNION CXO联盟 cxounion.cn

Walmart’s personnel appointment has always reflected a strong “planning” characteristics, according to the plan, step by step

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于商业观察家；编辑/翻译：CXO UNIONCXO联盟小O。

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