【故事】中南控股集团董事局主席、党委书记吴建荣：中南集团的下一个20年怎么走？

1984年，27岁的吴建荣在萧山长河镇（现滨江区长河街道）成立了一支施工队，从泥瓦工开始打造了属于自己的建筑帝国。

2003年，在建筑领域功成名就的吴建荣又重金投入、高歌进军了动漫产业，成为国内动漫行业首屈一指的领军人物。

2023年，对吴建荣来说是一个特殊的里程碑，是他带领浙江中南集团深耕工程建设40年、投身文化创意20周年。一路走来，中南集团的发展稳扎稳打，离不开“八八战略”的战略指引，也是对“八八战略”坚定不移地奉行。

吴建荣说“中南要成为一个百年品牌”。那么，又是一个20年的新起点，中南集团下一步怎么走？吴建荣关心什么，布局哪些领域？有哪些新的想法？

日前，在中南集团的一楼会议室，潮新闻记者与中南控股集团董事局主席、党委书记吴建荣面对面坐下来聊了聊，听一听他对中南当下的看法和未来的规划。

中南卡通与杭州动漫之都共成长的故事，总是被人津津乐道。

十八年前，2005年4月8日，时任浙江省委书记的习近平同志首次到中南卡通考察。CXO UNION-CXO联盟（cxounion.cn）

那时，中南卡通刚成立两年，重资金投入制作了动画长片《天眼》。虽然吴建荣抱着5年没有回报的心理准备，但前路迷茫难免心生忧虑。

考察时，吴建荣向习近平做介绍，情不自禁地讲出了自己在动漫产业上遇到的困难和困惑，他说：“中国动漫市场很大，但是90%都被国外卡通抢走。”、“产业真的不赚钱。”

习近平听罢，神色凝重地说：“动画不是用钱来衡量的，它能够为青少年提供健康的精神食粮。”

这一句话，对于当时的吴建荣来说，是醍醐灌顶，给他吃了一颗定心丸。CXO UNION-CXO联盟（cxounion.cn）

再次提起当时的情景，吴建荣指着自己心口说：“这句话已经是刻在我心里，我一辈子也不会忘。”

事实上，吴建荣也牢记这一句嘱托，此后中南卡通的发展从未偏离过轨道。

20年期间，中南卡通先后制作了《郑和下西洋》、《郑成功》、《中华治水故事》等原创动漫作品，积极传递正能量，弘扬中华优秀传统文化。作品脍炙人口、获奖无数，全球播出覆盖“一带一路”沿线所有国家在内的上百个国家和地区，深受国内、国外的观众喜爱，被网友评论为“不可多得的历史动画正剧”。

近几年，中南卡通又执着于打造新的传统文化人物原创IP：苏东坡和钱王。其中《苏东坡与杭州的故事》已成功入选国家广电总局“中国经典民间故事动漫创作工程”　重点扶持项目，是2022年浙江省唯一的入选作品。《钱王传奇》也入选了2023年国家广电总局重点扶持项目。

吴建荣告诉记者，法国《世界报》组织评选的“千年英雄”,全世界一共评出12位,苏东坡名列其中,是唯一入选的中国人。“苏东坡是全人类的宝贵文化遗产，是中华民族的瑰宝，我们有义务向世界讲述他的故事。”

当下，电影“封神”正在院线热映，西湖边的卖花郎走红了，马面裙在国际时装周惊艳亮相，国风和古风作品在国内受到广泛欢迎，国人对传统文化的自信和热爱，正得到前所未有的提升。CXO UNION-CXO联盟（cxounion.cn）

“我认为这是机遇。”吴建荣说道，这也为中南卡通提供了丰富的文化资源和创作灵感。国际市场对中国文化感兴趣，国风和古风等元素在全球市场的机会更为广阔。

当然，吴建荣坦言，中南卡通也面临着挑战，挑战来自于两方面，其一是依赖于传统文化的故事和角色，需要不断创新和创造，在原创作品中既要保护和尊重传统文化，也要在这些基础上进行创新，满足Z世代的现代观众口味。另一方面，是来自娱乐市场、制作公司竞争激烈竞争。

新时代，中南卡通不断推动动漫产业工业化、数字化发展。打造了同类技术亚洲最大、国际领先的“之江一号”AI表演动画数字摄影棚；运用数字AR等数字技术，打造裸眼3D、数字全息舱、数字展厅和VR创意空间；在人工智能飞速发展的当下，中南集团与人工智能前沿企业深度合作，积极探索人工智能数字人在直播等多个领域的应用。

未来，中南卡通将利用包括虚拟现实的漫画、AR应用程序和交互式虚拟世界等在内的VR和AR技术为观众创造更沉浸式的动漫体验。

“文化产业难做，但重在坚持。”坚持了一定能看到回报，吴建荣笑着调侃说：“IP不会跳槽，不会涨价，不会老，一旦成功了，还会自己成长，自己赚钱。”从杭州百货大楼，到“大金球”和“大莲花”，中南见证了杭州从西湖时代走向钱塘江时代的辉煌历程。

建筑工程是吴建荣的老本行，深耕40年，感情至深也让他倍感骄傲。

杭州亚运会进入倒计时，中南集团参建了十余项标志性亚运建筑。包括“大莲花”杭州奥体中心，杭州运河亚运公园、杭州市全民健身中心、杭州北支江水上运动中心等项目，这些项目也荣获了“中国建设工程鲁班奖”“中国钢结构金奖”等顶级奖项，实实在在地为亚运护航。

现在，中南集团业务已涵盖了建筑全生命周期。中南集团是国家建筑工程施工总承包特级资质企业，中南幕墙设计咨询、施工均已成为行业头部，集团衍生出的中南建设、中南绿建、中南装饰等行业综合实力也稳居行业前列。CXO UNION-CXO联盟（cxounion.cn）

成绩斐然，硕果累累。但是吴建荣还想要的更多，他希望中南做的都是“有未来”的事，对社会有益的事。“对社会有意义的事，才能有未来。”

什么才是未来？对建筑行业来说，应当是绿色、数字化。

近几年，中南集团积极开展建筑节能减排探索与研究，重点在既有建筑改造研究、零碳建筑的研究、建筑碳足迹追踪上发力，推动建筑产业绿色发展。

“未来，我们将加强建筑行业光伏幕墙技术、建筑碳汇领域研究，打造零碳建筑。”吴建荣表示，中南集团在林业碳汇领域已经小有成就。集团旗下的中南绿碳，目前已与浙江、四川、安徽、辽宁等地签署林业碳汇开发合作协议，实时监测区域内的碳通量环境数据，结合卫星遥感技术对所作区域提供数字化碳汇监测与碳汇管理。

中南幕墙自主研发的NOTTER-Z系统门窗，能满足用户超低能耗、近零能耗建筑的要求。集团还依托BIPV光伏建筑优势，布局新能源领域，抢占新赛道。

“绿水青山就是金山银山”，中南将紧跟“打造绿色浙江”号召，做好服务商工作,为乡村振兴贡献力量。

吴建荣身上有一种反差萌。

形象粗犷，嘴角两撇极富个性的大胡子，看起来跟搞动漫的文艺工作者半点不搭边，却是国内首屈一指的动漫产业掌门人。

身上穿着一件半旧Polo衫，衣领已经卷起边，却会大手笔，一年给员工发着53亿工资。

在他身上能看到这一代企业家们的精神共性：诚信、坚韧、乐观，还有一份少见的敬畏之心。CXO UNION-CXO联盟（cxounion.cn）

2个多小时的采访里，吴建荣更像是一位年长的过来人，经历过风雨跟你谈谈人生。谈困难，他说困难难不倒人，坚持下去很重要。谈美国制裁，他说，做企业一定要自己强大，不能依赖别人，要依赖技术创新。谈挫折，他说，心态要好，要调整好自己，不能全世界什么生意都让你做了；谈机会，他说从中央到地方都是政策，遍地有黄金。

创业40年，要说吴建荣还有什么心愿未达成，就是做一个中国人自己的动漫主题公园。他也像一个寻常人一样，念叨着，遗憾着，努力着。

翻译：

In 1984, at the age of 27, Wu Jianrong set up a construction team in Xiaoshan Changhe Town (now Changhe Street in Binjiang District), starting from mason to build his own construction empire.

In 2003, Wu Jianrong, who was successful in the field of architecture, invested heavily and entered the animation industry, becoming a leading figure in the domestic animation industry.

The year 2023 is a special milestone for Wu Jianrong, which is the 20th anniversary of his leading Zhejiang Zhongnan Group’s deep cultivation project construction for 40 years and devoting himself to cultural creativity. Along the way, the steady development of Zhongnan Group cannot be separated from the strategic guidance of the “88 Strategy”, but also unswervingly pursue the “88 Strategy”.

Wu Jianrong said that “Zhongnan will become a century-old brand.CXO UNION-CXO联盟（cxounion.cn）

” So, it is a new starting point of 20 years, what is the next step for Zhongnan Group? What does Wu Jianrong care about and what areas does he layout? What are the new ideas?

A few days ago, in the conference room on the first floor of Zhongnan Group, Chao News reporter sat face-to-face with Wu Jianrong, chairman of the Board of Directors and secretary of the Party Committee of Zhongnan Holding Group, and listened to his current views and future plans for Zhongnan.

The story of Zhongnan cartoon and Hangzhou animation capital growing together is always talked about.

At that time, Zhongnan Cartoon had just been established for two years and invested heavily in the production of the animated feature film “Eye of Heaven”. Although Wu Jianrong holds the psychological preparation of no return for 5 years, it is inevitable that the confused road ahead will have worries.

“The industry really doesn’t make money.”

This sentence, for Wu Jianrong at that time, was a wisdom and gave him a reassuring pill.

Referring to the scene at that time again, Wu Jianrong pointed to his heart and said: “This sentence has been engraved in my heart, I will never forget it in my life.”CXO UNION-CXO联盟（cxounion.cn）

In fact, Wu Jianrong also kept this exhortion in mind, and since then, the development of cartoon in South China has never deviated from the track.

During the past 20 years, Zhongnan Cartoon has produced original animation works such as Zheng He’s Voyages to the Western Seas, Zheng Chenggong, and Chinese Water Control Story, actively transmitting positive energy and promoting excellent traditional Chinese culture. The work has won numerous awards and been broadcast to hundreds of countries and regions around the world, including all countries along the “Belt and Road”, and has been loved by domestic and foreign audiences, and has been commented as “rare historical animated drama” by netizens.

In recent years, Zhongnan Cartoon has been obsessed with creating new traditional cultural characters original IP: Su Dongpo and Qian Wang. Among them, the Story of Su Dongpo and Hangzhou has been successfully selected into the key support project of the State Administration of Radio, Film and Television’s “Chinese Classic Folk Story Animation Creation Project”, and is the only selected work in Zhejiang Province in 2022. “The Legend of the King of Money” was also selected as a key support project of the State Administration of Radio, Film and Television in 2023.

Wu Jianrong told reporters that the French “Le Monde” organization of the selection of “millennium heroes”,

the world a total of 12, Su Dongpo ranked among them, is the only selected Chinese. “Su Dongpo is a precious cultural heritage of all mankind and a treasure of the Chinese nation. And we have the obligation to tell his story to the world.”

At present, the movie “Feng Shen” is being shown in the theaters, the flower seller beside the West Lake is popular, the horse-face dress has made a stunning appearance in the international fashion week, the national style and ancient style works are widely welcomed in the country, and the Chinese people’s confidence and love for traditional culture are being improved unprecedently.CXO UNION-CXO联盟（cxounion.cn）

“I think it’s an opportunity.” It also provides rich cultural resources and creative inspiration for Zhongnan cartoons, Wu said. The international market is interested in Chinese culture. And elements such as national style and ancient style have broader opportunities in the global market.

Of course, Wu Jianrong admitted that Zhongnan Cartoon is also facing challenges, challenges from two aspects, one is to rely on the traditional culture of the story and characters, the need to continue to innovate and create, in the original works to protect and respect the traditional culture, but also to innovate on these basis, to meet the taste of modern audience Z generation. On the other hand, there is fierce competition from the entertainment market and production companies.

In the new era, Zhongnan Cartoon continues to promote the industrialization and digital development of the animation industry.

Created the largest and internationally leading “Zhijiang No. 1” AI performance animation digital studio of its kind in Asia; Use digital AR and other digital technologies to create naked eye 3D, digital hologram cabin, digital exhibition hall and VR creative space; In the current rapid development of artificial intelligence, Zhongnan Group has in-depth cooperation with cutting-edge enterprises in artificial intelligence, and actively explores the application of artificial intelligence digital people in many fields such as live broadcasting.

In the future, Zhongnan Cartoon will use VR and AR technologies, including virtual reality comics, AR applications and interactive virtual worlds, to create a more immersive animation experience for viewers.CXO UNION-CXO联盟（cxounion.cn）

“The cultural industry is difficult to do, but it is important to persevere.” Insist on will be able to see the return, Wu Jianrong laughed and joked: “IP will not change jobs, will not increase prices, will not be old, once successful, will grow up and make money.” From the Hangzhou department Store to the “Big Golden Ball” and “Big Lotus”, Central and South China have witnessed the glorious course of Hangzhou from the West Lake era to the Qiantang River era.

Construction is Wu Jianrong’s old profession, deep cultivation for 40 years, deep feelings also make him feel proud.

In the countdown to the Hangzhou Asian Games, Zhongnan Group participated in the construction of more than ten iconic Asian Games buildings. Including “Big Lotus” Hangzhou Olympic Sports Center, Hangzhou Canal Asian Games Park, Hangzhou National Fitness Center, Hangzhou North River Sports Center and other projects, these projects have also won the “China Construction Engineering Luban Award”, “China Steel Structure Gold Medal” and other top awards, really escort for the Asian Games.

At present, the business of Zhongnan Group has covered the whole life cycle of construction.

Zhongnan Group is a national construction project construction general contracting special qualification enterprise. Zhongnan curtain wall design consulting, construction has become the industry head, the group derived Zhongnan construction,

Zhongnan green construction, Zhongnan decoration and other industries comprehensive strength also ranks in the forefront of the industry.

Outstanding achievements, fruitful. But Wu Jianrong also wants more, he wants Zhongnan to do are “future” things, things that are good for society. “Only what is meaningful to society can have a future.”CXO UNION-CXO联盟（cxounion.cn）

What is the future? For the construction industry, it should be green and digital.

In recent years, Zhongnan Group has actively carried out exploration and research on building energy conservation and emission reduction, focusing on existing building renovation research, zero-carbon building research, and building carbon footprint tracking, so as to promote the green development of the building industry.

“In the future, we will strengthen research in the field of photovoltaic curtain wall technology . And building carbon sink in the construction industry to build zero-carbon buildings.” Wu Jianrong said that Zhongnan Group has made some achievements in the field of forestry carbon sink. Zhongnan Green Carbon, a subsidiary of the Group, has signed forestry carbon sink development cooperation agreements with Zhejiang, Sichuan, Anhui, Liaoning and other places, real-time monitoring of carbon flux environmental data in the region, combined with satellite remote sensing technology to provide digital carbon sink monitoring and carbon sink management for the regions.

The NOTTER-Z system doors and Windows independently developed by Zhongnan Curtain Wall can meet the requirements of users for ultra-low energy consumption and near-zero energy consumption buildings. The Group also relies on the advantages of BIPV photovoltaic buildings to lay out new energy fields . And seize new racetracks.

“Green water and green mountains are gold hills and silver mountains”, CXO UNION-CXO联盟（cxounion.cn）

Zhongnan will follow the call of “building green Zhejiang”, do a good job as a service provider. And contribute to rural revitalization.

Wu Jianrong has a kind of contrast.

The image is rough, and the mouth is full of personality. Which looks nothing with the literary and artistic workers of animation. But it is the leader of the animation industry in China.

Wearing a half-worn Polo shirt, the collar has been rolled up. But will spend big, a year to pay employees 5.3 billion wages.

In him we can see the spiritual commonalities of this generation of entrepreneurs: integrity, tenacity, optimism, and a rare sense of awe.

In more than 2 hours of interview. Wu Jianrong is more like an older person who has experienced wind and rain to talk about life with you. Talking about difficulties, he said that difficulties are not difficult, it is important to stick to it. Talking about US sanctions, he said that enterprises must be strong themselves, cannot rely on others, and must rely on technological innovation. Talking about setbacks, he said that the mentality is better, to adjust themselves, can not let you do any business in the world; Talking about opportunities, he said that from the central to the local government are all policies, and there is gold everywhere.

After 40 years of entrepreneurship, to say that Wu Jianrong has no wish to achieve. Is to be a Chinese people’s own animation theme park. He, too, mumbled, like a normal human being, regret.

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于潮新闻客户端；编辑/翻译：CXO UNIONCXO联盟小U。

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