【资讯】“小作文”风波后，董宇辉凌晨发长文回应！俞敏洪：公司管理有很大漏洞

近日，董宇辉与东方甄选的“小作文”事件持续发酵。#董宇辉小作文# #东方甄选CEO称董宇辉年薪不止千万# 等话题陆续登上微博热搜。 CXO UNION-CXO联盟（cxounion.cn）

事件的起因源自于东方甄选最近开启的“吉林行”，东方甄选旗下主播董宇辉在直播中念出的文案获得网友称赞。有网友询问出自谁手，该账号回应称，“每一次小作文制作，都是主播在镜头前，背后是文案创作团队、拍摄团队、剪辑团队的小伙伴们，大家协作，才有了一篇篇专场小作文。” CXO UNION-CXO联盟（cxounion.cn）

这番言论引起董宇辉粉丝的不满，有粉丝认为，这是东方甄选在“背刺”董宇辉。

12月11日开始，大量头顶着“甄选团”灯牌的粉丝纷纷涌入东方甄选竞争对手高途佳品等的直播间，并直呼“东方甄选送来的泼天富贵，你们要接住啊”。与前一天的2.7万人相比，当天有60万人涌入高途佳品直播间。

这一事件冲击了东方甄选当天的直播业绩。12月11日，东方甄选直播间观看人次只有818万，而此前三天这一数据在1210万-1691万。同一天，东方甄选股价下跌7.13%。这表明，董宇辉粉丝的情绪和态度，已影响了他们对东方甄选的观看和消费行为。 CXO UNION-CXO联盟（cxounion.cn）

记者注意到，董宇辉的抖音主页签名由此前的“曾经是老师，现在是售货员”，改为了“勿意，勿必，勿固，勿我”。

一、东方甄选CEO：宇辉年薪不止几千万

12月12日晚，东方甄选CEO孙东旭在直播间正式回应近期“小作文”事件，全程回应约10分钟。

他表示，首先要批评小编团队，工作有情绪，沟通方式不恰当。董宇辉情绪受到影响，因此10日临时决定不进行直播。

他还对有粉丝提出的“公司为什么亏待宇辉”的问题进行了回应。孙东旭表示，公司对董宇辉的贡献认可，其待遇上没有亏欠，年薪不止网传的几千万元，那只是宇辉收入的一部分。公司一直在用实际行动，表达对宇辉的高度认可。

最后他表示，公司坚决向饭圈行为说不，希望粉丝们保持冷静。

二、董宇辉凌晨发长文：抵制饭圈文化

12月13日凌晨1点半，董宇辉千字回应“小作文”风波。 CXO UNION-CXO联盟（cxounion.cn）

“不是公司的本意，也不是粉丝的本意，不想喧宾夺主，不愿过多回应。”董宇辉表示。

他在回应中介绍了东方甄选小作文的创作模式，一是董宇辉本人创作，如西安场，内蒙古场。二是董宇辉提供思路和建议，小编创作，双方讨论修改。三是小编自主创作小作文，董宇辉极少改动或不改动。

最新的吉林场小作文属于第三种情况，董宇辉表示：“小编写的和我们一开始提的思路不同。”

回应中，董宇辉提到最初的创业初衷——发展农业，抵制“饭圈”行为以及污名化任何人，同时呼吁理性发言。“常思己过，莫谈人非。我不喜欢讨论别人，和人起冲突，或是激烈的情绪对抗，了解我的人都知道，爱护我的人也都尊重。”董宇辉称。 CXO UNION-CXO联盟（cxounion.cn）

他自称还很年轻幼稚，缺乏经验，大家多批评，多提意见。最后，董宇辉感谢了俞敏洪、孙东旭两位老板以及公司同事。

三、俞敏洪：公司内部一件小事处理不当变成汹涌舆情

12月14日，东方甄选主席俞敏洪在抖音平台发布视频声明，回应近期“小作文”争议。

俞敏洪在视频中提到：本来是公司内部的一件小事情，因为处理不当变成了汹涌澎湃的舆情。

首先小编作为员工，在东方甄选的官方账号上发布自己的观点，而且一发再发，这种做法严重缺乏职业精神。也说明公司管理上，有很大漏洞。 CXO UNION-CXO联盟（cxounion.cn）

俞敏洪还表示，东方小孙（东方甄选CEO孙东旭）在对问题进行解释时提及董宇辉的薪酬，这样做也不恰当，我作为董事长负有领导责任，也对宇辉表达了歉意。“小孙做事情，年轻有冲劲，但不够圆润。所以相信大家理解。”

俞敏洪阐明东方甄选没有饭圈文化，也坚决抵制饭圈文化的观点，呼吁大家理性发言。

此前，俞敏洪在节目中回应“小作文”事件称，网友想要发表观点没有问题，但是希望大家能够用理性的方式和态度表达自己的观点。如此对于董宇辉以及其他主播都是最好的爱护，希望大家心平气和地推动主播和公司的发展。

四、东方甄选：正调查“小作文”事件

12月14日，东方甄选方面告诉南都记者，目前董宇辉仍然在为东方甄选工作，但近期应该不会上播。针对“小作文”事件，东方甄选方面表示，目前公司工作人员正在调查当中，后续信息会通过官方公布。

东方甄选方面表示，“这件事情影响也还是挺大的，董老师也需要一定时间调整一下状态，后续一定会给到大家一个答复。” CXO UNION-CXO联盟（cxounion.cn）

记者注意到，东方甄选抖音粉丝数量已降至3083.6万，12月9日，东方甄选抖音号粉丝仍有3116万人，这意味着，在短短四天内，粉丝量直接锐减超32万人，并仍有下滑趋势。

翻译：

After the “small composition” storm, Dong Yuhui sent a long response in the morning! Yu Minhong: There are big loopholes in the management of the company

Recently, Dong Yuhui and the Eastern selection of the “small composition” incident continued to ferment. Dong Yuhui essay # # East Selection CEO said Dong Yuhui’s annual salary is more than 10 million # and other topics have been on Weibo hot search. CXO UNION-CXO联盟（cxounion.cn）

The cause of the incident came from the “forest tour” recently opened by Eastern Selection, and the copy read by Dong Yuhui, an anchor of Eastern Selection, was praised by netizens. Some netizens asked who was responsible, and the account responded, “Every time a small composition is produced, the anchor is in front of the camera, behind the copywriting team, the shooting team, the editing team of the small partners, everyone collaborated to have a special essay.”

This statement caused dissatisfaction among Dong Yuhui fans, some fans believe that this is the Oriental selection in the “back thorn” Dong Yuhui.

Since December 11, a large number of fans with the “selection group” lamp plate have poured into the broadcast room of Oriental selection competitors Gaotu Jia, etc., and called “The magnificent wealth sent by Eastern selection, you have to catch ah.” More than 600,000 people flocked to the studio, compared to 27,000 on the previous day. CXO UNION-CXO联盟（cxounion.cn）

This incident impacted the live performance of the Eastern selection day. On December 11, only 8.18 million people watched the Eastern Screening room, compared with 12.1 million to 16.91 million in the previous three days. Eastern Selection shares fell 7.13 per cent on the same day. This shows that the mood and attitude of Dong Yuhui fans have affected their viewing and consumption behavior of Oriental Selection.

The reporter noted that Dong Yuhui’s signature on the Tiktok homepage was changed from “Once a teacher, now a salesman” to “do not want, do not need, do not solid, do not me.”

First, Oriental selection of CEO: Yuhui annual salary is more than tens of millions

On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent “small composition” incident in the live broadcast room, and the whole response was about 10 minutes.

He said that first of all, we should criticize the small team, the work has emotions, and the communication method is inappropriate. Dong Yuhui’s mood was affected, so he temporarily decided not to broadcast live on the 10th. CXO UNION-CXO联盟（cxounion.cn）

He also responded to the question raised by some fans about why the company mistreated Yuhui. Sun Dongxu said that the company recognized Dong Yuhui’s contribution, and its treatment was not owed, and the annual salary was more than tens of millions of yuan in net transmission, which was only part of Yu Hui’s income. The company has been using practical actions to express its high recognition of Yuhui.

In the end, he said, the company firmly said no to the food circle behavior, and asked fans to remain calm.

Second, Dong Yuhui sent a long message in the morning: Boycott the rice circle culture

At 1:30 am on December 13, Dong Yuhui responded to the “small composition” storm with thousands of words.

“It’s not the intention of the company, it’s not the intention of the fans, to not want to dominate, to not want to respond too much.” Dong Yuhui said.

In his response, he introduced the creation mode of Oriental selection essay, one is Dong Yuhui’s own creation, such as Xi ‘an field, Inner Mongolia field. Second, Dong Yuhui provides ideas and suggestions, Xiaobian creation, and the two sides discuss and modify. Third, Xiaobian independent creation of small compositions, Dong Yuhui rarely changes or does not change.

The latest essay falls into the third category. Dong Yuhui said: “The small essay is different from the idea we proposed at the beginning.” CXO UNION-CXO联盟（cxounion.cn）

In response, Dong Yuhui mentioned the original intention of the business – to develop agriculture, to resist the practice of “rice circles” and to stigmatize anyone, while calling for rational speech. “Always reflect on your own mistakes, don’t talk about others. I don’t like to discuss people, get into confrontations, or get into intense emotional confrontations, and those who know me know that and those who love me respect that.” Dong Yuhui said.

He claimed that he was still very young and naive, and lacked experience. Finally, Dong Yuhui thanked the two bosses Yu Minhong and Sun Dongxu as well as the colleagues of the company.

Third, Yu Minhong: the improper handling of a small matter within the company has become turbulent public opinion

On December 14, Yu Minhong, chairman of the Eastern Selection, released a video statement on the Tiktok platform in response to the recent “small composition” controversy.

Yu Minhong mentioned in the video: Originally a small matter within the company, because of improper handling has become a surging public opinion.

First of all, Xiaobian, as an employee, publishes his own views on the official account of Oriental Selection, and it is repeated, which is a serious lack of professionalism. It also shows that there is a big hole in the management of the company. CXO UNION-CXO联盟（cxounion.cn）

Yu Minhong also said that Dongfang Xiaosun (Dongfang selection CEO Sun Dongxu) mentioned Dong Yuhui’s salary when explaining the problem, which is also inappropriate, and I have the leadership responsibility as the chairman of the board, and I also apologized to Yuhui. “Xiao Sun does things, young and energetic, but not mellow enough. So I believe you understand.”

Yu Minhong clarified that the Eastern selection does not have a food circle culture, but also resolutely resist the food circle culture, and called on everyone to speak rationally.

Earlier, Yu Minhong responded to the “small composition” incident in the program, saying that there is no problem for netizens to want to express their views, but I hope that everyone can express their views in a rational way and attitude. This is the best love for Dong Yuhui and other anchors, and I hope everyone can calmly promote the development of anchors and the company.

Fourth, Oriental selection: is investigating the “small composition” incident

On December 14, the Eastern selection side told Southern reporters that Dong Yuhui is still working for the Eastern selection, but it should not be broadcast in the near future. In response to the “small composition” incident, the Eastern selection side said that the company’s staff is currently investigating, and follow-up information will be announced through the official.

The East selection side said, “The impact of this matter is still quite big, Dong teacher also needs some time to adjust the state, and will give you a reply later.”

The reporter noted that the number of fans in the East has dropped to 30.836 million, and on December 9, there were still 31.16 million fans in the East, which means that in just four days, the number of fans directly dropped by more than 320,000, and there is still a downward trend.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于北京青年报；编辑/翻译：CXO UNIONCXO联盟小U。

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