【动向】Google或将重组广告销售部门；泰国瑞幸索赔情况需核实；联合利华打包出售20+个人护理品牌

一、焦点：有待核实，泰国瑞幸向中国瑞幸索赔100亿泰铢

据泰国多家媒体报道，泰国皇家50R集团(50R group)向法院正式提交诉讼，要求法庭判决中国瑞幸咖啡赔偿经济损失100亿泰铢，法院对此已立案受理。针对此事，瑞幸咖啡客服表示，暂未接到相关通知。瑞幸咖啡发文称“关于被泰国假瑞幸索赔100亿泰铢问题，情况还有待核实”。

值得一提的是，瑞幸回应文案中还有一句泰文，“ฉันอ่านไม่ออก แต่ฉันตกใจมาก！”，翻译成中文的意思大概为“我看不懂，但我大受震撼！”#瑞幸曾状告泰国瑞幸商标侵权败诉#

泰国皇家50R集团在提交给法院的文件中表示，其在2020年时就已经向泰国商务部合法注册了瑞幸商标，并获准使用该商标经营销售茶和咖啡等饮料的咖啡店业务。 CXO UNION-CXO联盟（cxounion.cn）

但后来中国瑞幸咖啡向中央知识产权和国际贸易法院提出了诉讼，指控50R集团恶意注册商标，对此初级法庭判决被告败诉。但50R集团认为判决不公，向法庭提交了反驳，且已在今年12月1日获得胜诉。

董宇辉任新东方教育科技集团董事长文化助理、兼任新东方文旅集团副总裁

12月18日晚，俞敏洪和董宇辉在东方甄选账号进行直播。俞敏洪与董宇辉透露，董宇辉将在21日再直播一场后将长时间休假。此外，俞敏洪表示要成立董宇辉独立工作室，做文化、文旅的宣传，董宇辉将在此后新开一个账号。

12月18日凌晨，东方甄选的直播预告海报内容显示，董宇辉已成为“东方甄选高级合伙人”。12月18日下午15点，新东方教育科技（集团）有限公司发布通知：任命董宇辉为新东方教育科技集团董事长文化助理，兼任新东方文旅集团副总裁。 CXO UNION-CXO联盟（cxounion.cn）

因为“小作文”事件持续发酵，东方甄选经历一波舆论震荡，在各方的热议中，12月17日晚，东方甄选在港交所公告称，董事会已于12月16日议决解除孙东旭的行政总裁一职，并罢免其公司执行董事职务，即时生效。但是，孙东旭留任东方甄选非执行董事。至此，“小作文”事件以相关人事变迁告一段落。

日本东芝正式退市

据《朝日新闻》当地时间20日报道，日本东芝公司将于当日从东京证券交易所退市。11月22日，东芝发布公告，退市方案通过临时股东大会批准，东芝现有的4.329亿股份将被分为4股，每9300万股份被合并为一股，股份合并将于12月22日生效。 CXO UNION-CXO联盟（cxounion.cn）

此外，东芝的管理架构也将变化，除了现任东芝CEO岛田太郎以外，JIP将有权派遣4名董事。现有的管理层也将被打散重整，于12月22的董事会上进行重新任命。

东芝CEO岛田太郎曾在今年评价私有化方案：“通过这种方式来形成稳定的股东构成，对东芝和投资者来说都是最好的。”JIP则表示，收购东芝是为了帮助东芝专注于其核心业务，重塑其竞争力和创新力。

AI第一线

用友大易发布国内首个AI面试解决方案

近日，用友大易基于企业服务大模型YonGPT正式发布国内首个AI面试解决方案。据介绍，该模型通过与AI专家、人力资源专家、心理学专家等联合研发，推出了包含知识技能、综合能力、心理评测等多维度的胜任力评估产品，并建构了20+的通用类岗位模型。目前该模型已在部分中国500强企业完成初步验证。

英国最高法院：人工智能（AI）不能在专利申请中被列为“发明人”

英国最高法院20日裁决，人工智能（AI）不能在专利申请中被列为“发明人”。这一裁决针对美国技术专家斯蒂芬·塞勒提交的两项专利申请，他申请的专利发明人不是自己，而是一款名为DABUS的人工智能机器。英国最高法院在裁决中作出结论认为，根据现行专利法，申请专利的“发明人”必须是“自然人”。

OpenAI推出聊天内容存档功能

OpenAI在社交媒体X上发布信息称，现在可以在ChatGPT实现聊天信息存档。用户可以通过存档功能，从侧边栏移除聊天内容，但内容并没有被删除；用户可以通过设置浏览自己已经存档的聊天内容。存档功能目前在OpenAI网站和iOS可用，后续将在安卓系统推出。 CXO UNION-CXO联盟（cxounion.cn）

二、营销商业生态 | 全局观

1. 广告主动态

盐津铺子3.5亿元入股零食很忙

18日，盐津铺子通过控股股东湖南盐津铺子控股有限公司出资3.5亿元入股零食很忙，入股比例不详，后者是目前国内第一梯队的零食量贩店连锁品牌，在全国门店数量突破4000家。盐津铺子对外披露，截至今年上半年，其在零食量贩渠道方面的收入占比已达17%，约为3.24亿元。其中盐津铺子通过零食很忙实现的销售额达2.08亿元。

特步收购索康尼合资公司权益及索康尼在中国40%的知识产权

17日，特步国际公告，以6100万美元作价收购索康尼所在合资公司所持权益，同时收购索康尼在中国40%的拥有权权益。公告显示，特步通过与Wolverine Group订立协议，收购Wolverine Group于2019年合资公司所持的权益，自此，合资公司将成为特步的全资附属公司。特步全资附属公司XMS Sports将收购持有索康尼品牌于中国内地、香港及澳门知识产权的Saucony Asia IP Holdco 40%的拥有权权益。

盒马鲜生暂停开通付费会员，未来全都一个价

12月18日消息，有媒体报道盒马最近无法开通或续费会员，盒马人工客服回应称，12月13日起，因业务调整，暂时不支持开通或者续费盒马X会员，之前开通没有到期的会员权益可以正常使用。对此，有接近盒马人士向界面新闻表示，盒马在大力做折扣化转型，未来所有商品完成降价之后，就不需要再额外买会员享受低价。

联合利华打包出售20+个人护理品牌

12月19日，联合利华发布公告称，将向美国私募股权公司Yellow Wood Partners出售旗下非核心美容和个人护理业务部门Elida Beauty。该交易的财务条款预计将于2024年年中完成。有报道称，预计交易价值将低于10亿美元。据悉，Elida Beauty业务部门包含旁氏（Ponds）、Caress、TIGI等20余个美容和个人护理品牌。

阿迪达斯将加速布局中国三四线城市

阿迪达斯日前在广东珠海举行2024年秋冬产品订货会，品牌大中华区董事总经理萧家乐表示，品牌今年的折扣力度逐渐减少，未来会进一步发力跑步产品，中国制造产品占比将提升至75%，并继续向三四线城市下沉，以触达更多消费者。

格力电器股价大跌7%，市值蒸发132亿元

12月20日开盘，格力电器就大幅下杀，主力选择抛售，收盘大跌7.09%报30.8元，全天成交金额为38.85亿元，换手率为2.22%，市值蒸发132亿元。Wind数据显示，截至12月20日收盘，格力电器主力资金净流出3.9亿元，净流出额创2023年5月4日以来新高。日内净流出额在沪深两市中排名第5，占当日成交金额的10.04%，占流通市值的比例为0.23%。消息面上，格力电器在19日晚公告，公司拟通过受让现有股东持有的股份增持控股子公司格力钛新能源股份有限公司（简称“格力钛”）股份，董事长董明珠持有的格力钛股份不参与本次交易。

小米追究泄密媒体责任并辞退泄密员工

近日，小米公司发言人宣布，将依据签署的《保密承诺书》相应条款追究两名泄密人员及所属媒体的责任。同时，小米指控三名前员工违规参加外部活动、散布虚假信息、严重扰乱市场秩序，已辞退且永不录用涉事人员，并将依法追究法律责任。 CXO UNION-CXO联盟（cxounion.cn）

劳力士被罚款 9160 万欧元

近日，劳力士因持续十年禁止授权经销商在线销售品牌腕表，被法国反垄断部门处以 9160 万欧元罚款。

苹果公司加紧生产Vision Pro，计划明年2月发布

据知情人士透露，苹果公司正在加大混合现实头戴设备Vision Pro的生产力度，为明年2月上市做准备。这款新耳机的生产已经在工厂全速进行了数周。苹果公司的目标是在1月底之前准备好面向客户的产品，并计划在2月首次面向零售市场。这是苹果公司迄今为止最复杂的产品发布需要全新的销售策略和设备。

大众集团将从2025年起采用特斯拉北美充电标准

大众汽车、奥迪、保时捷和Scout Motors当地时间12月19日宣布，未来的新车将从2025年起采用北美充电标准（NACS）。根据声明，大众、保时捷和奥迪正研究现有车辆的适配器解决方案，以便从2025年开始使用特斯拉超级充电网络。Scout Motors的客户则能够在汽车上市后访问特斯拉网络。

2. 互联网平台

淘宝天猫换帅，阿里集团CEO吴泳铭兼任淘天集团CEO

阿里巴巴20日上午宣布，阿里巴巴集团CEO、淘天集团董事长吴泳铭兼任淘天集团CEO。自此，吴泳铭将同时担任阿里巴巴集团和淘天集团、阿里云智能集团三项CEO职务。当天，阿里巴巴集团董事会主席蔡崇信通过全员信宣布了这项任命。淘天集团原CEO戴珊将协助筹建阿里巴巴集团资产管理公司。

字节跳动否认计划收购饿了么

字节跳动就“正在与阿里巴巴讨论收购饿了么”的消息予以否认，表示目前没有该计划。同时，饿了么也发表声明，表示两家企业的协作正常推进，并无“合并”之说。此前曾传字节跳动与阿里巴巴已进入价格谈判阶段。

谷歌或将重组广告销售部门

12 月 20 日，谷歌内部员工透露，公司计划重组 3 万人的广告销售部门，这引发了员工对于裁员的担忧。目前，谷歌正在更多地依靠机器学习技术来帮助客户在其搜索引擎、YouTube 上购买更多广告。

WPS宣布正式关闭第三方商业广告

根据WPS办公助手消息，12月20日起，WPS Office国内个人版将正式关闭第三方商业广告，用户可以将WPS更新至最新版本体验。

乐视推出内容分账模式，分账平台已上线

近日，乐视官宣，乐视视频内容分账合作入驻平台现已开放。据了解，在乐视分账平台，用户付费点播所产生的全部收益都将返回影视合作方。

TikTok电商明年GMV目标500亿美金，东南亚与美国并进

TikTok电商为2024年定下了500亿美金的GMV目标，对照今年200亿美金的目标数字，目标翻了一倍多。据了解，目前TikTok电商东南亚GMV已经超过130亿美金，其中印尼突破40亿美金，泰国市场35亿美金左右。

《2023微信品牌保护报告》发布，售假账号打击量连续三年下降

近日，微信法务团队发布《2023微信品牌保护报告》。报告显示，2023年1月至10月，微信核实并打击售假个人账号4.5万余个，比去年同期下降约13%，近三年保持下降趋势，处罚准确率趋近100%，被采取封禁措施的售假账号数量同比增加300%，被屏蔽历史朋友圈的售假账号同比增加365%。

张雪峰注册雪峰甄选

近日，张雪峰（张子彪）持股75%的苏州峰学蔚来教育科技有限公司发生工商变更，经营范围新增广播电视节目制作经营、网络文化经营、演出经纪、营业性演出等。此前，张雪峰开会宣布该公司将实行上四休三引发热议，目前该公司已申请注册多个“雪峰甄选”商标。 CXO UNION-CXO联盟（cxounion.cn）

交个朋友推出新直播间品牌“厂开卖”

交个朋友日前推出了新的直播间品牌：“厂开卖”。据官方介绍，该品牌致力于通过直播平台销售中国产业带产品，让消费者能够直接与产业带的工厂进行互动。“厂开卖”直播间的首播将于12月17日在抖音平台进行。

前美团S-team成员郭庆担任京东集团CEO顾问

近日前美团S-team成员郭庆将担任京东集团CEO许冉的顾问，支持研究机器人相关业务。前不久，郭庆创业的炒菜机器人公司橡鹭科技获得了来自京东的数千万元融资。资料显示，郭庆曾先后负责美团住宿、门票度假、民宿等业务。2020年，郭庆入选美团最高决策机构S-team，翌年5月被调往骑行事业部，任业务负责人。据了解，目前京东的机器人场景主要集中在智能仓储和末端配送等To B领域。 CXO UNION-CXO联盟（cxounion.cn）

哔哩哔哩正式启动首届花火奖

12月19日，哔哩哔哩正式启动首届花火奖，并于上海举办线下终审评选。花火奖将基于创意表现力、商业价值、传播力等维度综合评审，从数万个优质商业视频中遴选出该年度最优秀的近30个作品。据了解，2023年第三季度，B站广告总收入达16.4亿元，同比增长21%；三季度有168万UP主在B站获得收入，同比增长34%。

3. 数据 | 报告 | 洞察  

腾讯娱乐发布《2023 腾讯娱乐白皮书》

12 月 14 日，腾讯新闻在北京首钢园区举行“2023 年腾讯娱乐年度盛典”，本次盛典的主题为“重拾热爱，向光而行”。盛典上揭晓了备受瞩目的“年度电影男女演员”“年度电视剧男女演员”“年度综艺男女艺人”“年度男女歌手”21 项荣誉。同时，正式发布了《2023 腾讯娱乐白皮书》。

今年的白皮书分为电影、电视剧、综艺、音乐、明星五大篇章，针对 98500 组娱乐作品，22 亿组数据扫描娱乐圈全貌，通过9986 万次对比分析和 940 亿次数据运算，复盘全年娱乐业发展现状，揭晓多组行业数据，预判未来娱乐趋势，褒奖年度巅峰人物。

白皮书显示，2023 年的中国娱乐行业在艰难地复苏。经历了三年低谷之后，无论是电影、电视剧还是综艺和线下演出市场，都迎来了一波消费情绪的充分释放。「剧推」成为造星新动力，王鹤棣、檀健次、成毅、白鹿、田曦薇等一批演员通过热播剧集纷纷走红。 CXO UNION-CXO联盟（cxounion.cn）

自 2014 年 IP 创立以来，腾讯娱乐白皮书已经走过了 10 年。十年前，腾讯新闻发布的首篇娱乐白皮书，开启了与时代同频，记录娱乐业和国家发展进步的新篇章。下一个十年，腾讯娱乐白皮书还将为更深层次理解娱乐产业价值带来新的启示和思考，推动中国娱乐行业向阳、向光而行。

Sensor Tower：2023年全球电商应用增长新势力洞察

2023 年，Temu、SHEIN 等热门出海电商应用在海外市场强势扩张，成功登顶全球电商应用下载榜和增长榜，并带动北美、欧洲、拉丁美洲、中东等市场电商应用下载量再攀高峰，同比涨幅均达到或超过 17%。

本报告将介绍 2023 年全球电商应用增长新趋势，美国市场电商零售品牌广告投放趋势，以及中国电商出海表现，并通过案例分析，解码热门电商应用 Temu 和 SHEIN 成功扩展全球市场的经验。

Hootsuite：2024年社交趋势报告

消费者越来越多地通过各种平台在社交媒体上与品牌互动，这使得社交媒体成为营销的首要渠道之一。不过，根据Hootsuite的一份报告，品牌应该避免社交媒体上的一些行为。

对来自3个国家的4500多名消费者的调查探索了他们在社交媒体上关注的品牌的哪些行为会对品牌的看法产生负面影响：34%的受访者认为是品牌过于注重自我推销。事实上，长期以来，品牌过度促销一直让在社交媒体上关注品牌的消费者感到沮丧的主要原因。 CXO UNION-CXO联盟（cxounion.cn）

紧随其后的是，大约1/3的消费者（32%）表示，低质量的内容对他们在社交媒体上对品牌产生了负面看法。

值得注意的是，品牌与评论或信息互动的方式也可能会让粉丝反感。超过1/4（27%）的受访者表示，对公众评论或直接信息的不积极参与让他们对品牌的产生了负面看法，同样，约26%的人指出，对公众评论或直接信息的反应迟缓是一个令人反感的原因。之前的研究表明，社交媒体用户希望对品牌数字渠道上发布的信息做出快速回应。

与此同时，对于粉丝来说，品牌发布的信息太多显然比他们发布的太少更让人烦恼：只有约1/7的受访者（14%）表示，不经常发布会让他们对自己在社交媒体上关注的品牌产生更负面的看法。

最后，由于真实性是社交媒体的一个关键主题，报告发现56%的消费者认为品牌应该在社交媒体上更有亲和力。

翻译：

Google may restructure its AD sales division; The claim of Thailand Luckin needs to be verified; Unilever packages 20+ personal care brands

Focus: Subject to verification, Thailand’s Luckin claims 10 billion baht from China’s Luckin

According to several Thai media reports, the Royal Thai 50R group (50R group) formally submitted a lawsuit to the court, asking the court to sentence China Luckin Coffee to compensate for economic losses of 10 billion baht, and the court has filed a case to accept it. In response to this matter, the customer service of Luckin Coffee said that it had not received the relevant notice. Luckin Coffee issued a statement saying, “Regarding the issue of being claimed 10 billion baht by Thai fake Luckin, the situation has yet to be verified.”

It is worth mentioning that, luckily there is a Thai in the response document, “ฉ ั น อ ่ า น ไ ม ่ อ อ ก แ ต ่ ฉ ั น ต ก ใ จ ม า ก!” Translated into Chinese, it roughly means “I don’t understand it, but I’m shocked!” # Luckin lost a lawsuit against Thailand Luckin for trademark infringement #

Royal 50R Group said in the court filing that it had legally registered the Luckin trademark with the Thai Ministry of Commerce in 2020 and was allowed to use the trademark to operate a coffee shop business selling beverages such as tea and coffee. CXO UNION-CXO联盟（cxounion.cn）

However, China Luckin Coffee filed a lawsuit with the Central Intellectual Property and International Trade Court, accusing 50R Group of maliciously registering the trademark, and the lower court ruled against the defendant. However, 50R Group believes that the judgment is unfair, submitted a rebuttal to the court, and has won the case on December 1 this year.

Dong Yuhui is the cultural assistant to the chairman of New Oriental Education and Technology Group and Vice President of New Oriental Cultural and Tourism Group

On the evening of December 18, Yu Minhong and Dong Yuhui broadcast live on the Oriental selection account. Yu Minhong and Dong Yuhui revealed that Dong Yuhui will take a long leave after another live broadcast on the 21st. In addition, Yu Minhong said to set up Dong Yuhui independent studio, do cultural, cultural travel publicity, Dong Yuhui will open a new account thereafter.

In the early morning of December 18, the content of the live trailer poster of Eastern Selection showed that Dong Yuhui had become a “senior partner of Eastern Selection”. At 15pm on December 18, New Oriental Education and Technology (Group) Co., Ltd. issued a notice: Dong Yuhui was appointed as the cultural assistant of the chairman of New Oriental Education and Technology Group and vice president of New Oriental Cultural Travel Group.

Because of the continued fermentation of the “small composition” incident, the Eastern selection experienced a wave of public opinion, in the heated discussion of all parties, the evening of December 17, the Eastern selection announced in the Hong Kong Stock Exchange that the board of directors had resolved on December 16 to remove Sun Dongxu’s chief executive officer and remove his company’s executive director, with immediate effect. However, Sun Dongxu remains as a non-executive director of Oriental Selection. At this point, the “little composition” incident came to an end with related personnel changes. CXO UNION-CXO联盟（cxounion.cn）

Japan’s Toshiba officially delisted

Japan’s Toshiba Corp will delist from the Tokyo Stock Exchange on the same day, the Asahi Shimbun reported Monday. On November 22, Toshiba announced that the delisting plan was approved by the extraordinary general meeting of shareholders, and Toshiba’s existing 432.9 million shares will be divided into four shares, each 93 million shares will be merged into one share, and the share merger will take effect on December 22.

In addition, Toshiba’s management structure will also change, and JIP will have the right to appoint four directors in addition to current Toshiba CEO Taro Shimada. Existing management will also be broken up and reappointed at a board meeting on December 22.

“It is best for Toshiba and investors to form a stable shareholder structure in this way,” Toshiba CEO Taro Shimada said this year of the privatization plan. JIP said it bought Toshiba to help it focus on its core business and rebuild its competitiveness and innovation.

The first line of AI

Yonyou Dayi released the first AI interview solution in China

Recently, Yonyou Dayi officially released the first AI interview solution in China based on the enterprise service model YonGPT. According to reports, the model through joint research and development with AI experts, human resources experts, psychology experts and other experts, launched a multi-dimensional competency assessment products including knowledge and skills, comprehensive ability, psychological evaluation, and constructed a 20+ general class post model. At present, the model has been preliminarily verified in some top 500 enterprises in China.

UK Supreme Court: Artificial Intelligence (AI) cannot be listed as’ inventor ‘in patent applications

The UK Supreme Court has ruled that artificial intelligence (AI) cannot be listed as an “inventor” in patent applications. The ruling was in response to two patent applications filed by US technologist Stephen Thaler, who applied not for himself but for an artificial intelligence machine called DABUS. In its ruling, the UK Supreme Court concluded that under current patent law, the “inventor” who applies for a patent must be a “natural person”. CXO UNION-CXO联盟（cxounion.cn）

OpenAI introduces chat archive

OpenAI has announced on social media X that it is now possible to archive chat messages in ChatGPT. Users can remove chat content from the sidebar through the archive function, but the content is not deleted; Users can view their archived chats through Settings. Archiving is currently available on the OpenAI website and iOS, and will be rolled out to Android later.

Second, marketing business ecology | overall view

1. Advertiser dynamics

Yanjin shop 350 million yuan investment snacks very busy

18, Yanjin shop through the controlling shareholder Hunan Yanjin Shop Holdings Co., Ltd. invested 350 million yuan to buy snacks is very busy, the proportion of investment is unknown, the latter is the current domestic first echelon of snack store chain brand, the number of stores in the country exceeded 4,000. Yanjin store disclosed that as of the first half of this year, its income in the food supply channels has reached 17%, about 324 million yuan. Among them, Yanjin shop achieved 208 million yuan in sales through snacks. CXO UNION-CXO联盟（cxounion.cn）

Xtep acquires a joint venture interest and 40% of Sauconi’s intellectual property in China

On the 17th, Xstep International announced that it acquired the interests held by the joint venture company of Sauconi for $61 million, and acquired 40% of the ownership interests of Sauconi in China. According to the announcement, XTEP has entered into an agreement with Wolverine Group to acquire the interests held by Wolverine Group in the joint venture in 2019, and since then, the joint venture will become a wholly-owned subsidiary of XTEP.

Hema fresh suspended the opening of paying members, the future all one price

On December 18, some media reported that Hema could not open or renew members recently, and Hema manual customer service responded that since December 13, due to business adjustments, it does not temporarily support the opening or renewal of Hema X members, and the member rights and interests that have not expired before opening can be used normally. In this regard, some people close to the box horse told the interface news that the box horse is vigorously doing discounting transformation, and after the price reduction of all goods is completed in the future, there is no need to buy additional members to enjoy low prices.

Unilever packages 20+ personal care brands

On December 19, Unilever announced that it would sell its non-core Beauty and personal care business unit Elida Beauty to U.S. private equity firm Yellow Wood Partners. The financial terms of the transaction are expected to close in mid-2024. Reports say the deal is expected to be worth less than $1 billion. It is reported that the Elida Beauty business unit includes Ponds, Caress, TIGI and other more than 20 beauty and personal care brands. CXO UNION-CXO联盟（cxounion.cn）

Adidas will accelerate the layout of China’s third – and fourth-tier cities

Adidas recently held in Zhuhai, Guangdong 2024 autumn and winter products ordering meeting, brand Greater China managing director Xiao Jiale said that the brand discount this year gradually reduced, the future will further force running products, the proportion of Chinese-made products will increase to 75%, and continue to sink to the third and fourth tier cities to reach more consumers.

Gree Electric Appliances shares fell 7%, wiping 13.2 billion yuan off its market value

On the opening day of December 20, Gree Electric Appliances sharply killed, the main choice of selling, closing down 7.09% to 30.8 yuan, the day’s transaction amount was 3.885 billion yuan, the turnover rate was 2.22%, and the market value evaporated 13.2 billion yuan. Wind data show that as of the close of December 20, Gree Electric Appliances’ main capital outflow was 390 million yuan, and the net outflow hit a new high since May 4, 2023. The intra-day net outflow ranked fifth in Shanghai and Shenzhen, accounting for 10.04% of the day’s transaction value and 0.23% of the circulation market value. On the news, Gree Electric Appliances announced on the evening of the 19th that the company intends to increase the shares of its holding subsidiary Gree Titanium New Energy Co., LTD. (referred to as “Gree Titanium”) by transferring the shares held by the existing shareholders, and the Gree Titanium shares held by the chairman Dong Mingzhu do not participate in the transaction.

Xiaomi held the leaked media responsible and fired the leaked employees

Recently, a spokesperson for Xiaomi announced that it will pursue the responsibility of the two leak personnel and their media according to the corresponding provisions of the signed confidentiality commitment. At the same time, Xiaomi accused three former employees of illegally participating in external activities, spreading false information, and seriously disrupting market order, and has dismissed and never hired the personnel involved, and will pursue legal responsibility in accordance with the law.

Rolex was fined 91.6 million euros

Rolex has been fined 91.6 million euros by the French antitrust authority for banning authorized dealers from selling branded watches online for a decade. CXO UNION-CXO联盟（cxounion.cn）

Apple is ramping up production of the Vision Pro, which it plans to release in February

Apple is ramping up production of its Vision Pro mixed reality headset in preparation for a February launch, according to people familiar with the matter. Production of the new headset has been running at full speed at the factory for several weeks. Apple aims to have the product ready for customers by the end of January, with the first retail launch planned for February. This is Apple’s most complex product launch to date, requiring entirely new sales strategies and devices.

The Volkswagen Group will adopt the Tesla North American charging standard from 2025

Volkswagen, Audi, Porsche and Scout Motors announced on December 19 that future new cars will adopt the North American Charging Standard (NACS) from 2025. According to the statement, Volkswagen, Porsche and Audi are working on adapter solutions for existing vehicles to use the Tesla Supercharging network from 2025. Scout Motors customers will be able to access the Tesla network after the car goes on sale.

2. Internet platform

Taobao Tmall for the handsome, Ali Group CEO Wu Yongming concurrently Taotian Group CEO

Alibaba announced on the morning of the 20th that Wu Yongming, CEO of Alibaba Group and chairman of Taotian Group, serves as CEO of Taotian Group. Since then, Wu Yongming will serve as three CEO positions of Alibaba Group, Taotian Group and Ali Cloud Intelligence Group. On the same day, Alibaba Group Chairman of the Board of directors Joseph Tsai announced the appointment through a letter to all staff. Tao Day Group’s former CEO Kardashian will help build Alibaba Group asset management company.

Bytedance denies it plans to buy Ele. me

Bytedance denied that it is in discussions with Alibaba to acquire Ele. me, saying it has no current plans. At the same time, Ele. me also issued a statement, saying that the cooperation between the two companies is progressing normally, and there is no “merger”. Previously, ByteDance and Alibaba have entered the stage of price negotiations. CXO UNION-CXO联盟（cxounion.cn）

Google may restructure its AD sales division

On December 20, Google employees revealed that the company plans to restructure the 30,000-person advertising sales department, which has raised concerns about layoffs. Google is relying more on machine learning to help customers buy more ads on its search engine, YouTube.

WPS announced the official closure of third-party commercial advertising

According to the WPS Office Assistant news, from December 20, the domestic personal version of WPS Office will officially close third-party commercial advertisements, and users can update WPS to the latest version of the experience.

Leeco launched the content accounting model, and the accounting platform has been launched

Recently, letv official announced that letV video content sharing cooperation platform is now open. It is understood that in the LeEco account sharing platform, all the revenue generated by users paying for on-demand broadcasting will be returned to the film and television partners.

TikTok e-commerce next year GMV target 50 billion US dollars, Southeast Asia and the United States progress CXO UNION-CXO联盟（cxounion.cn）

TikTok e-commerce has set a GMV target of $50 billion for 2024, more than doubling this year’s target figure of $20 billion. It is understood that the current TikTok e-commerce in Southeast Asia GMV has exceeded 13 billion US dollars, of which Indonesia has exceeded 4 billion US dollars, and the Thai market is about 3.5 billion US dollars.

The “2023 wechat Brand Protection Report” was released, and the crackdown on the sale of fake accounts declined for three consecutive years

Recently, wechat legal team released the “2023 wechat Brand Protection Report”. The report shows that from January to October 2023, wechat verified and cracked down on the sale of more than 45,000 fake personal accounts, down about 13% from the same period last year, and maintained a downward trend for nearly three years, the punishment accuracy rate was nearly 100%, the number of fake accounts that were banned increased by 300% year-on-year, and the number of fake accounts that were blocked in the historical circle of friends increased by 365% year-on-year.

Zhang Xuefeng registered Xuefeng selection

Recently, Suzhou Fengxue Weilai Education Technology Co., LTD., which is 75% owned by Zhang Xuefeng (Zhang Zibiao), has undergone industrial and commercial changes, and its business scope has added radio and television program production management, network culture management, performance brokerage, business performance, etc. Previously, Zhang Xuefeng announced at a meeting that the company would implement the last four days off three triggered a hot discussion, the company has applied to register a number of “Xuefeng selection” trademarks. CXO UNION-CXO联盟（cxounion.cn）

Make a friend to launch a new studio brand “factory open for sale”

Make a friend recently launched a new studio brand: “Factory open for sale”. According to the official introduction, the brand is committed to selling China Industrial belt products through live streaming platforms, allowing consumers to interact directly with factories in the industrial belt. The first broadcast of the studio will be held on Dec 17 on the platform of Douyin.

Guo Qing, a former member of the S-team of Meituan, served as an advisor to the CEO of JD.com Group

Recently, Guo Qing, a member of the S-team of Meituan, will serve as an adviser to Xu Ran, CEO of JD.com Group, to support research into robot-related businesses. Not long ago, Guo Qing’s stir-frying robot company Oak Lu Technology received tens of millions of yuan in financing from Jingdong. Data show that Guo Qing has been responsible for the United States group accommodation, ticket holidays, homestays and other businesses. In 2020, Guo Qing was elected to the S-team, the highest decision-making body of the United States Group, and was transferred to the cycling Division in May of the next year as the business leader. It is understood that the current Jingdong robot scene is mainly focused on intelligent warehousing and end distribution and other fields To B.

Bilibili officially launched the first Flower Awards

On December 19, Bilibili officially launched the first Huahua Award and held the offline final evaluation in Shanghai. Huahuo Award will be based on creative expression, commercial value, communication and other dimensions of comprehensive evaluation, from tens of thousands of high-quality commercial videos to select the year’s best nearly 30 works. It is understood that in the third quarter of 2023, the total advertising revenue of B station reached 1.64 billion yuan, an increase of 21%; In the third quarter, 1.68 million UP owners earned revenue from B stations, an increase of 34% year-on-year.

3. Data | reports | insights

Tencent Entertainment releases 2023 Tencent Entertainment White Paper

On December 14, Tencent News held the “2023 Tencent Entertainment Annual Ceremony” in Beijing Shougang Park, the theme of this ceremony is “Regain love, Walk to the light”. The ceremony announced the high-profile “film actor and actress of the Year”, “TV actor and actress of the year”, “Variety male and female artist of the year” and “male and female singer of the year” 21 honors. At the same time, the “2023 Tencent Entertainment White Paper” was officially released.

This year’s white paper is divided into five chapters: movies, TV series, variety shows, music and stars. For 98,500 sets of entertainment works, 2.2 billion sets of data scan the whole picture of the entertainment industry. Through 99.86 million times of comparative analysis and 94 billion times of data calculation, it reviews the development status of the entertainment industry throughout the year, reveals multiple sets of industry data, and predicts the future entertainment trend. To honor the man of the year. CXO UNION-CXO联盟（cxounion.cn）

The white paper shows that China’s entertainment industry in 2023 is struggling to recover. After three years of low, whether it is movies, TV dramas, variety shows and offline performance markets, a wave of consumer sentiment has been fully released. “Drama push” has become a new power to create stars, Wang Hedi, Tan Jianchi, Cheng Yi, white Deer, Tian Xiwei and other actors have become popular through the hit series.

Since the establishment of IP in 2014, Tencent Entertainment white paper has gone through 10 years. Ten years ago, the first entertainment white paper released by Tencent News opened a new chapter in recording the development and progress of the entertainment industry and the country at the same time with The Times. In the next decade, the Tencent Entertainment White Paper will also bring new inspiration and thinking for a deeper understanding of the value of the entertainment industry, and promote the Chinese entertainment industry to move toward the sun and light.

Sensor Tower: Insight into the new forces of global e-commerce application growth in 2023

In 2023, Temu, SHEIN and other popular overseas e-commerce applications have expanded strongly in overseas markets, successfully topped the global e-commerce app download list and growth list, and led North America, Europe, Latin America, the Middle East and other markets to climb the peak of e-commerce app downloads, with year-on-year growth of 17% or more.

This report will introduce the new growth trend of global e-commerce applications in 2023, the trend of e-commerce retail brand advertising in the US market, and the performance of Chinese e-commerce overseas, and through case analysis, decode the experience of popular e-commerce applications Temu and SHEIN successfully expanding the global market. CXO UNION-CXO联盟（cxounion.cn）

Hootsuite: Social Trends Report 2024

Consumers are increasingly engaging with brands on social media across a variety of platforms, making social media one of the premier channels for marketing. Still, according to a report from Hootsuite, there are some behaviors brands should avoid on social media.

The survey of more than 4,500 consumers from 3 countries explored which behaviors of the brands they follow on social media negatively impact the perception of the brand: 34% of respondents believe that brands are too focused on self-promotion. In fact, excessive promotion by brands has long been a major source of frustration for consumers who follow brands on social media.

This is closely followed by about a third of consumers (32%) saying that low-quality content has contributed to their negative perception of brands on social media.

It’s worth noting that the way brands interact with reviews or messages can also be a turn-off for fans. More than a quarter (27%) of respondents said that a lack of active engagement with public comments or direct messages caused them to have a negative opinion of a brand, and similarly, about 26% pointed to a slow response to public comments or direct messages as a reason for being objectionable. Previous research has shown that social media users expect quick responses to messages posted on brands’ digital channels. CXO UNION-CXO联盟（cxounion.cn）

At the same time, brands Posting too much is clearly more annoying to fans than they Posting too little: only about one in seven respondents (14 percent) said that not Posting regularly makes them feel more negatively about the brands they follow on social media.

Finally, since authenticity is a key theme in social media, the report found that 56% of consumers believe brands should be more relatable on social media.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于Morketing；编辑/翻译：CXO UNIONCXO联盟小U。

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