【动向】离退休仅剩1年，广药“一把手”及家人被带走调查

广药集团是我国最大的药企之一。

近十年，在“一把手”李楚源的领导下，集团发展迅猛，坐拥王老吉、国产伟哥、板蓝根三座“金山”，销售额达755亿，增长了近一倍，利税逾百亿，增长了三倍多。 CXO UNION-CXO联盟（cxounion.cn）

这么优秀的“一把手”近期却失联了，引发舆论猜测：有人猜是“病了”，但更多人认为是“进去了”。

上周，尘埃落定，广药集团发布公告确认“李楚源因个人原因，辞去董事长等一切职务”——名字后面没加“同志”看来问题不小。

了解内情的人透露，不仅李楚源本人“进去了”，他的侄子、妻子也被“带走了”。

令人感到唏嘘的是，今年李楚源已经59岁了，他本该在明年光荣退休，可惜，没有守好晚节，优厚的退休待遇肯定是没了。

李楚源在广药体系兢兢业业工作了36年，从技术员做起，升任科长、部长、副厂长、厂长、总经理、董事长，一步一个台阶升到了“一把手”，业务水平没的说，是广药内部有名的能人。

但他在公众舆论中的口碑不大好，原因是他主导了与加多宝抢夺“王老吉”商标的司法大战，并最终大获全胜，收回了“王老吉”的商标及红罐外观。 CXO UNION-CXO联盟（cxounion.cn）

广药表彰他“阻止了国有资产流失”，为集团收回一项百亿级的产业。一年后，李楚源正式被提拔为“一把手”。

与内部高评价形成鲜明对比的是，外界的舆论批评李楚源有“与民争利”的嫌疑。

虽然“王老吉”商标所有权属于广药，但这么多年，广药把商标租给了加多宝——是加多宝投入重金，悉心培育了“王老吉”10年，成功带领后者冲出广东，晋升全国一线饮料品牌，年销售额150亿。

树苗是加多宝栽下的，等到开花结果了，李楚源就来“摘桃子”了。即使广药的诉求在法律上完全站得住脚，但大部分消费者从情感角度支持的是加多宝。

广药夺回“王老吉”所有权时，加多宝留下的是一个年销150亿的盘子，李楚源信心满满地表示：要在一年内将销售额做到200亿。实际情况是，广药接手后“王老吉”销量逐渐萎缩，去年才做了100亿出头，与李楚源的计划相去甚远。

尽管当年“王老吉”事件闹得沸沸扬扬，但此事并非导致李楚源被带走的直接原因。

更为直接的原因或许是他卷进了医疗系统的腐败案。 CXO UNION-CXO联盟（cxounion.cn）

众所周知，一款药卖得好不好与医生的态度有很大的关系。为了让医生多开自家的药，医药代表会打着各种名义给院长、主任、医生等送礼。

比如，安排他们参加药厂举办的学习会，其实就是旅游，地点往往选在度假胜地，住着五星级酒店，出入专车接送，培训半天玩半天，结束时还送一个“伴手礼”，各个满载而归。

这些潜规则是红线，广药不能碰，但李楚源想了个鬼主意，间接地给医生送礼。他让代工的药企必须从指定的经销商处采购原料，而这些原料的价格比市场价高出数倍。

比如，生产“国产伟哥”的原料，市场价为1800元/斤，代工的药企采购价则高达10000元/斤。

如此荒唐的价格，李楚源照单全收，他命广药先向药企付款，药企再向经销商付款，这样资金就被转移到下游去了，经销商充当“白手套”，拿着这些钱行贿医生。 CXO UNION-CXO联盟（cxounion.cn）

单一款“国产伟哥”两年时间就向经销商转移了6200万的资金，其中很大一部分流入了某些特定医生的口袋。

李楚源为何会在临退休前犯下如此严重的错误？

也许和摆不正自己的位置有关。 CXO UNION-CXO联盟（cxounion.cn）

作为一位有能力、有雄心的国企高管，李楚源对广药的发展可谓功不可没，不但为集团培育了王老吉、板蓝根、国产伟哥三棵“摇钱树”，他自己还四处卖力地给广药打广告，比如“喝王老吉可以延长寿命10%”“喝了板蓝根就不用戴口罩”“怕上火，喝王老吉；还上火，吃金戈”等。

虽然这些话很雷人，但可见李楚源在广药工作时非常努力、非常投入，愿意拿个人的名誉为公司背书。

问题是，劳苦功高的“一把手”退休后该如何自处？按照职级拿一份退休金？还是按自己对集团的贡献分走一块“蛋糕”？

从褚时健开始，这样的矛盾存在于诸多国企高管的脑海中，一旦心理失衡就很容易在退休前犯错误。

这点华润前董事长宁高宁看得比较透彻，他自称是“国企的放牛娃”，责任是把国企这头牛放好了，这样才有牛奶喝，才有体面的生活。 CXO UNION-CXO联盟（cxounion.cn）

千万别本末倒置，把牛养肥了就以为自己是牛的主人。

翻译：

Guangzhou Pharmaceutical Group is one of the largest pharmaceutical companies in China.

​In the past ten years, under the leadership of Li Chuyuan, the “first leader”, the group has developed rapidly, with Wanglaoji, domestic Viagra, and Islangen three “Jinshan”, sales of 75.5 billion, an increase of nearly doubled, and profits and taxes of more than 10 billion, an increase of more than three times.

​Such an excellent “leader” has recently lost contact, causing public opinion speculation: Some people guess that it is “sick”, but more people think that it is “in.”

​Last week, the dust settled, the Guangzhou Pharmaceutical Group issued an announcement to confirm that “Li Chuyuan resigned from all positions such as chairman for personal reasons” – the name did not add “comrade” after the problem is not small.

​People familiar with the situation revealed that not only Li Chuyuan himself “went in”, but his nephew and wife were also “taken away”. CXO UNION-CXO联盟（cxounion.cn）

​What is regrettable is that Li Chuyuan is 59 years old this year, he should have retired honorably next year, but unfortunately, he did not keep the late season, and the generous retirement treatment is definitely gone.

​Li Chuyuan has worked diligently in the Guangzhou pharmaceutical system for 36 years, starting from technician, promoted to section chief, minister, deputy factory director, factory director, general manager, chairman, step by step to the “leader”, the business level is beyond description, is a well-known person within Guangzhou pharmaceutical.

​However, his reputation in public opinion is not good, because he led the legal battle with JDB for the “Wong Lo Kit” trademark, and eventually won the “Wong Lo Kit” trademark and red can appearance.

​Guangzhou Pharmaceutical praised him for “preventing the loss of state-owned assets” and recovering a multi-billion dollar industry for the group. A year later, Li Chuyuan was officially promoted to “first leader”.

​In sharp contrast to the high internal evaluation, outside public opinion criticized Li Chuyuan for “competing with the people”.

​Although the “Wang Lao Ji” trademark ownership belongs to Guangzhou Pharmaceutical, but for so many years, Guangzhou Pharmaceutical leased the trademark to JDB – JDB invested heavily, carefully cultivated “Wang Lao Ji” for 10 years, successfully led the latter out of Guangdong, promoted the national first-line beverage brand, annual sales of 15 billion.

​The saplings were planted by Jiaduobao, and when they bore fruit, Li Chuyuan came to “pick peaches”. Even if the appeal of GDB is completely defensible legally, most consumers support JDB from an emotional point of view.

​When Guangyao retook the ownership of Wanglao Ji, JDB left behind a plate with an annual sales of 15 billion, and Li Chuyuan said confidently that he would achieve sales of 20 billion within a year. The actual situation is that after Guangyao took over, “Wanglao Ji” sales gradually shrank, and only made more than 10 billion yuan last year, which is far from Li Chuyuan’s plan.

​Although the “Wang Lao Ji” incident was noisy at that time, it was not the direct cause of Li Chuyuan being taken away.

​Perhaps the more immediate cause was his involvement in corruption in the health care system.

​As we all know, whether a drug sells well or not has a lot to do with the attitude of the doctor. In order to allow doctors to prescribe more of their own medicine, medical representatives will give gifts to deans, directors, and doctors under various names. CXO UNION-CXO联盟（cxounion.cn）

​For example, arranging for them to participate in the study meeting held by the pharmaceutical factory is actually tourism, the location is often chosen in the resort, living in a five-star hotel, getting in and out of the special car, training for half a day to play for half a day, and sending a “companion gift” at the end of each trip.

​These hidden rules are the red line, Guangyao can not touch, but Li Chuyuan thought of a ghost idea, indirect gifts to the doctor. He made it mandatory for contract drug companies to source raw materials from designated distributors at prices several times higher than market prices.

​For example, the raw materials for the production of “domestic Viagra” have a market price of 1,800 yuan/jin, and the purchase price of OEM pharmaceutical companies is as high as 10,000 yuan/jin.

​Such a ridiculous price, Li Chuyuan accepted according to the order, he ordered Guangyao to pay the drug company first, and the drug company then paid the dealer, so that the funds were transferred to the downstream, and the dealer acted as a “white glove”, taking the money to bribe the doctor.

​A single “domestic Viagra” transferred $62 million to distributors in two years, much of it going into the pockets of certain doctors. CXO UNION-CXO联盟（cxounion.cn）

​Why did Li Chuyuan make such a serious mistake just before he retired?

​Maybe it has something to do with being out of position.

​As a capable and ambitious state-owned enterprise executive, Li Chuyuan can be said to have contributed to the development of Guangyao, not only for the group to cultivate Wanglaoji, isatigan, domestic Viagra three “cash tree”, he also worked hard to advertise to Guangyao, such as “drinking Wanglaoji can extend life by 10%” “drinking Isatigan will not wear a mask” “afraid of anger, drink Wanglaoji; Also on fire, eat gold “and so on.

​Although these words are very shocking, it can be seen that Li Chuyuan works very hard and is very invested in Guangzhou Pharmaceutical, and is willing to endorse his personal reputation for the company.

​The question is, what should a hard-working “top boss” do after retirement? A pension according to rank? Or do you get a piece of the cake according to your contribution to the group?

​Starting from Chu Shijian, such contradictions exist in the minds of many state-owned enterprise executives, and once the psychological imbalance is easy to make mistakes before retirement.

​Ning Gaoning, the former chairman of China Resources, saw this more thoroughly, he claimed to be a “cowboy boy of state-owned enterprises”, and the responsibility is to put the state-owned enterprise this cow well, so that there is milk to drink, and there is a decent life.

​Never put the cart before the horse, fattening the cow and thinking you are the owner.

​This article is reproduced by CXO UNION-CXO Alliance (cxounion.cn), from Shuaizhen business vision; Edit/Translation: CXO UNIONCXO Union Small U. CXO UNION-CXO联盟（cxounion.cn）

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于帅真商业视界；编辑/翻译：CXO UNIONCXO联盟小U。

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