【故事】浙江联翔智能家居股份有限公司董事长卜晓华：企业家既要经营好企业，更要引领好行业

引言：

时代铸就企业家，企业家建功新时代。为贯彻落实《中共中央国务院关于促进民营经济发展壮大的意见》，进一步培育和弘扬企业家精神，优化营商环境，海盐县工商联联合县文联，县传媒中心开展弘扬企业家精神专题宣传，讲好民营企业家创业创新故事，促进“两个健康”发展。

【企业家名片】

卜晓华，现任浙江联翔智能家居股份有限公司董事长、中国建筑装饰装修材料协会副会长、中国家装建材协会无缝墙布专业委员会主席、中国室内装饰材料协会墙纸墙布专业委员会执行会长、海盐县政协委员、海盐县工商联（总商会）副主席（副会长）。 CXO UNION-CXO联盟（cxounion.cn）

他被行业内人士称之为“工作狂”；他一直秉承“传承匠人精神，弘扬刺绣文化”的理念创办企业；他励志要尽绵薄之力推动行业发展，成为行业领跑者。他就是浙江联翔智能家居股份有限公司董事长——卜晓华。

一、怀揣梦想的年轻人

卜晓华，1972年出生在山西晋中市榆次区一个知识分子家庭，他从小聪慧，在学校品学兼优，大学毕业后，被分配到国营榆次纺织机械厂，成为了国营工厂的职工，端上了让人羡慕的“铁饭碗”。但卜晓华心中怀着鸿鹄之志，不甘于在基层当个普通小职工，一直寻找着机会以实现自己的梦想。

上世纪90年代中期，趁着改革开放的东风，大批体制内人士都下海创业，当时23岁的卜晓华也坐不住了，辞去了国营企业的“铁饭碗”，创办了一家计算机专卖店，代理音响、家庭影院和家庭电脑等，由于时机和行业踩得准，卜晓华的生意非常成功，这次创业使卜晓华既掘到了人生第一桶金，也积攒了经营管理的实践经验。

但卜晓华的梦想并不是开代理专卖店这样的小打小闹，他时刻寻找着让自己能拥有更加广阔的人生舞台。在中国加入WTO的时候，他灵敏的头脑已经感觉到机会要来临了，于是他毅然放弃自己多年打拼下的成果，来到了浙江嘉兴，寻找新的创业机会。 CXO UNION-CXO联盟（cxounion.cn）

初到嘉兴，他进入了一家计算机网络公司，边干边了解行业情况。在此过程中，卜晓华想起了故乡山西的民间刺绣，可不可以用电脑来从事刺绣工艺画？正是这一突发奇想，衍生出了一个新的行业——电脑刺绣工业画。

二、二次创业成为“领绣”

2003年，卜晓华利用两台闲置电脑绣花机，一边向中国传统手工刺绣学习，一边带领研发团队，专研开发了独具一格的花版制版工艺，让手工刺绣的精湛技艺在电脑刺绣上得到完美呈现，实现了在中国电脑刺绣工艺画零的突破。2004年，卜晓华成立海盐联翔刺绣工艺品有限公司，并成功工业化量产电脑刺绣工艺画。产品很快得到市场的认可，为企业赚到了第一桶金，也形成了电脑刺绣工艺画这一子行业。

2008年，电脑刺绣工艺画市场已经接近饱和，卜晓华和他的企业在刺绣工艺画领域的继续发展，受到了局限。严峻的现实让卜晓华更加坚定了开发刺绣应用新领域的决心。正在此时，市场上墙布（窄门幅）开始出现，卜晓华敏锐的嗅到了创新转型的机遇，立即开始筹备无缝刺绣墙布的研发工作。为此，公司投资采购生产无缝墙布生产的各种设备，并于2010年底，全部安装完成。 CXO UNION-CXO联盟（cxounion.cn）

2011年，联翔公司第一款无缝刺绣墙布试制成功，并获得发明专利，注册商标“领绣”。当年3月北京展会期间，公司的无缝刺绣墙布得到了市场如潮好评。5月，第一批刺绣墙布出货，也标志着公司从刺绣工艺画成功向墙布行业转型。为了增加品种，公司加大投入研发资金，陆续开发出了提花墙布、精压墙布、印花墙布等系列，多达上千个墙布品种，至2018年，公司墙布年产值超过2亿元，国内专卖店已超1000余家，成为一个全新行业的领头羊。至2022年底，公司累计拥有300多项国家专利，其中有效发明专利8项、实用新型专利18项，外观专利339项，著作权360项。

三、数字化工厂盛接未来

2021年10月8日上午，随着挖掘机、工程车的汽笛响起，联翔股份宣布年产350万米无缝墙布暨数字工厂建设项目正式动工。浙江联翔借助10多年来发展积累下来的优势和经验，投资兴建数字工厂建设项目，助力海盐县产业建设、创新发展，紧跟数字化发展步伐，促进经济高质量发展。 CXO UNION-CXO联盟（cxounion.cn）

数字工厂建设项目总投资5.3亿元，总占地面积89亩。项目位于海盐县武原街道金星工业园区，包含“年产350万米无缝墙布建设项目”、“年产108万米窗帘建设项目”、“墙面材料研发中心建设项目”。数字化工厂项目的建设，是浙江联翔发展史上的里程碑，不仅满足墙面墙饰软装行业的可持续增长的市场需求，还丰富了企业产业结构、增强了企业生产能力，进一步巩固了企业的市场地位和竞争力，为广大消费者更多、更快、更好的创造美好新生活。

四、实现中国墙布第一股

2022年5月20日，浙江联翔智能家居股份有限公司作为中国墙布行业上市第一股，在上海证券交易所成功实现主板“云上市”。公开发行股票数量为25,906,750股，股票代码为“603272”，联翔股份成功牵手资本市场，不仅标志着资本市场对联翔股份的高度认可，更是联翔股份实现新的飞跃的重要契机。

面对企业成功上市，卜晓华认为：上市意味着公司全新的发展机遇，借助资本市场的力量，进一步拓宽公司主营业务，全面提升公司的核心竞争力，同时，上市也意味着更多的社会责任，接受更为广泛的监督。在上市这一新的起点上，面对新征程，卜晓华表示联翔股份已经做好了全面准备，未来公司将加大研发投入力度，丰富自身的产品线，提高公司产品的市场占有率，脚踏实地用心经营，力争将公司打造成高质量、高水准、值得信赖的行业领导者，及具有可持续增长力的上市公司，实现客户、员工、社会和股东的共赢。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Bu Xiaohua, chairman of Zhejiang Lianxiang Smart Home Co., LTD. : Entrepreneurs should not only run a good enterprise, but also lead the industry

Introduction:

The Times cast entrepreneurs, entrepreneurs contribute to a new era. In order to implement the “Opinions of the Central Committee of the Communist Party of China and The State Council on Promoting the Development and Growth of the Private Economy”, further cultivate and promote entrepreneurship, and optimize the business environment, Haiyan County Federation of Industry and Commerce, together with the County Federation of Arts and Culture, and the county Media Center carried out special publicity on promoting entrepreneurship, telling good stories of entrepreneurship and innovation of private entrepreneurs, and promoting the “two healthy” development. CXO UNION-CXO联盟（cxounion.cn）

【 Business Card 】

Bu Xiaohua, currently chairman of Zhejiang Lianxiang Smart Home Co., LTD., Vice president of China Building Decoration Materials Association, Chairman of Seamless wall fabric Professional Committee of China Home Decoration Building Materials Association, Executive chairman of Wallpaper Wall fabric Professional Committee of China Interior Decoration Materials Association, member of Haiyan County CPPCC, Vice chairman (Vice president) of Haiyan County Federation of Industry and Commerce (General Chamber of Commerce). CXO UNION-CXO联盟（cxounion.cn）

He is known in the industry as a “workaholic”; He has been adhering to the idea of “inheriting the craftsman spirit and carrying forward the embroidery culture” to establish enterprises; He is determined to do his best to promote the development of the industry and become a leader in the industry. He is Bu Xiaohua, chairman of Zhejiang Lianxiang Smart Home Co., LTD.

First, young people with dreams

Bu Xiaohua, born in 1972 in Yuci District, Jinzhong City, Shanxi Province, an intellectual family, he grew up smart, excellent in school, after graduating from university, was assigned to the state-run Yuci textile machinery factory, became a state-owned factory workers, on the enviable “iron rice rice”. However, Bu Xiaohua has lofty ambitions in his heart, is not willing to be an ordinary small worker at the grassroots level, and has been looking for opportunities to realize his dreams.

In the mid-1990s, taking advantage of the east wind of reform and opening up, a large number of people in the system are going to the sea to start a business, then 23 years old Bu Xiaohua also could not sit still, quit the “iron rice bowl” of state-owned enterprises, founded a computer store, acting stereo, home theater and home computers, etc., due to the timing and industry stepped on the right, Bu Xiaohua’s business is very successful. This venture made Bu Xiaohua not only dig the first bucket of gold in life, but also accumulate practical experience in business management.

But Bu Xiaohua’s dream is not to open an agent store such a small racket, he is always looking for themselves to have a broader stage of life. When China joined the WTO, his sensitive mind had felt that the opportunity was coming, so he resolutely gave up the results of his many years of struggle and came to Jiaxing, Zhejiang Province, to find new entrepreneurial opportunities.

When he first arrived in Jiaxing, he joined a computer network company and learned about the industry while working. In this process, Bu Xiaohua thought of the native Shanxi folk embroidery, can you use the computer to engage in embroidery craft painting? It is this sudden idea that has spawned a new industry – computer embroidery industrial painting. CXO UNION-CXO联盟（cxounion.cn）

Second, the second business to become “collar embroidery”

In 2003, Bu Xiaohua used two idle computer embroidery machines, while learning from traditional Chinese hand embroidery, led the research and development team, specializing in the development of a unique flower plate making process, so that the exquisite skills of hand embroidery in the computer embroidery has been perfectly presented, achieving a breakthrough in the Chinese computer embroidery process. In 2004, Bu Xiaohua established Haiyan Lianxiang Embroidery Crafts Co., LTD., and successfully produced computerized embroidery craft paintings. The product was quickly recognized by the market, and earned the first bucket of gold for the enterprise, and also formed the sub-industry of computer embroidery craft painting.

In 2008, the market for computer embroidery craft painting was nearly saturated, and the continued development of Bu Xiaohua and his enterprises in the field of embroidery craft painting was limited. The grim reality made Bu Xiaohua more determined to develop new areas of embroidery application. At this time, the wall cloth (narrow door width) began to appear on the market, and Bu Xiaohua keenly sensed the opportunity for innovation and transformation, and immediately began to prepare for the research and development of seamless embroidery wall cloth. To this end, the company invested in the procurement of various equipment for the production of seamless wall fabric, and by the end of 2010, all installations were completed. CXO UNION-CXO联盟（cxounion.cn）

In 2011, the first seamless embroidery wall cloth of Lianxiang Company was successfully trial-produced, and obtained the invention patent and registered trademark “collar embroidery”. During the Beijing exhibition in March of that year, the company’s seamless embroidery wall cloth was well received by the market. In May, the first batch of embroidery wall cloth was shipped, which also marked the successful transformation of the company from embroidery craft painting to the wall cloth industry. In order to increase the variety, the company has increased investment in research and development funds, and has developed a series of jacquard wall cloth, fine pressed wall cloth, printed wall cloth and so on, as many as thousands of wall cloth varieties, to 2018, the annual output value of the company’s wall cloth exceeds 200 million yuan, and the domestic store has exceeded more than 1,000, becoming a new industry leader. By the end of 2022, the company has accumulated more than 300 national patents, including 8 valid invention patents, 18 utility model patents, 339 appearance patents, and 360 Copyrights.

Third, the digital factory is the future

On the morning of October 8, 2021, as the whistle of the excavator and the engineering truck sounded, Lianxiang announced that the annual output of 3.5 million meters of seamless wall fabric and digital factory construction project officially began. With the advantages and experience accumulated over the past 10 years of development, Zhejiang Lianxiang invests in the construction of digital factory construction projects to help Haiyan County industrial construction, innovative development, keep up with the pace of digital development, and promote high-quality economic development.

The total investment of the digital factory construction project is 530 million yuan, and the total area is 89 mu. The project is located in Jinxing Industrial Park, Wuyuan Street, Haiyan County, including “annual output of 3.5 million meters of seamless wall fabric construction project”, “annual output of 1.08 million meters of curtain construction project”, “wall material research and development center construction project”. The construction of the digital factory project is a milestone in the development history of Zhejiang Lianxiang, which not only meets the sustainable growth of the market demand of the wall decoration soft decoration industry, but also enriches the industrial structure of the enterprise, enhances the production capacity of the enterprise, further consolidates the market position and competitiveness of the enterprise, and creates a better new life for the majority of consumers more, faster and better. CXO UNION-CXO联盟（cxounion.cn）

Fourth, to achieve the first strand of Chinese wall fabric

On May 20, 2022, Zhejiang Lianxiang Smart Home Co., LTD., as the first stock listed in China’s wall fabric industry, successfully achieved “cloud listing” on the main board of the Shanghai Stock Exchange. The number of publicly issued shares is 25,906,750 shares, the stock code is “603272”, Lianxiang shares successfully joined the capital market, not only marks the capital market’s high recognition of Lianxiang shares, but also an important opportunity for Lianxiang shares to achieve a new leap.

In the face of the successful listing of enterprises, Bu Xiaohua believes that: listing means a new development opportunity for the company, with the power of the capital market, to further expand the company’s main business, comprehensively enhance the company’s core competitiveness, at the same time, listing also means more social responsibility, accept more extensive supervision. On the new starting point of listing, in the face of a new journey, Bu Xiaohua said that Lianxiang Shares have been fully prepared, the future company will increase research and development investment, enrich their own product lines, improve the market share of the company’s products, down-to-earth management, and strive to build the company into a high quality, high standard, trustworthy industry leader. And listed companies with sustainable growth to achieve win-win results for customers, employees, society and shareholders.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于海盐县工商联；编辑/翻译：CXO UNIONCXO联盟小U。

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