【访谈】提升品牌势能铸造核心竞争力——访黑龙江飞鹤乳业有限公司董事长冷友斌

《中共中央国务院关于促进民营经济发展壮大的意见》（以下简称《意见》）的出台，为民营经济下一步发展作出了重大顶层设计。民营经济在稳定增长、促进创新、增加就业、改善民生等方面发挥了积极作用，已成为高质量发展的重要基础和推进中国式现代化的生力军。《意见》对企业和行业发展有何重要影响和意义？民营企业家对中国市场、对经济发展信心如何？经济日报记者采访了黑龙江飞鹤乳业有限公司董事长冷友斌。

Q1：《意见》指出“促进民营经济做大做强”。这对企业和行业发展有何重要影响和意义？

冷友斌：此次《意见》发布，对企业和行业都起到了积极向好的促进作用。尤其是《意见》围绕优化民营经济发展环境、加大政策支持力度、强化法治保障等政策举措，是对行业发展作出的重大部署和关键顶层设计，也是对我们民营经济的深刻理解和深切爱护。 CXO UNION-CXO联盟（cxounion.cn）

国家密集释放支持民营经济发展壮大的政策信号，对乳品行业是极大的鼓舞。飞鹤作为全国婴幼儿奶粉龙头企业，是中国最早的奶粉企业之一，我们扎根中国大地和历史文化，陪伴着一代又一代中国宝宝的成长，也是民营经济发展的实践者之一。在政策的鼓舞下，我们公司乃至整个乳品行业都将迎来更健康的发展环境和更好的发展机遇。

Q2：《意见》出台后，民营企业家对中国市场、经济发展的信心如何？

冷友斌：《意见》针对民营企业的发展痛点、难点和方向，提出了务实方案，抓住了问题核心，让我们对国内市场信心大增，对未来经济发展充满期待。

尤其是今年以来，我国经济呈现出稳步回升、持续向好的态势，更加坚定了民营企业家的信心。经济恢复向好、消费场景拓展、促消费政策落地显效，居民消费稳步扩大，市场销售增长加快，都释放出了积极信号，让我们对未来更有信心。 CXO UNION-CXO联盟（cxounion.cn）

此外，各级政府围绕缓解融资困难、优化营商环境、促进高质量发展等出台了一系列举措，持续解民营企业之忧、纾民营企业之困。良好的营商环境为企业发展带来了新的机遇，我国民营经济也展现出旺盛活力和澎湃动力。

Q3：《意见》提出，着力推动民营经济实现高质量发展，支持提升科技创新能力。飞鹤将如何布局科技创新？

冷友斌：多年来，飞鹤将科技研发作为企业发展的重中之重，在母乳研发、关键原辅料开发、工艺创新等领域，承担了30余项国家及省级科研项目。“十四五”国家重点研发计划中，有2项与婴配粉相关的项目，飞鹤分别承担1个专项和1个课题，为研制新一代婴配粉开展技术攻关。飞鹤成功建立了国内第一条自主研发的乳铁蛋白生产线，国产化率超过了90%，突破了行业“卡脖子”问题，提升了中国乳企在全球供应链的话语权和核心竞争力。

《意见》提出，鼓励民营企业根据国家战略需要和行业发展趋势，持续加大研发投入，开展关键核心技术攻关，按规定积极承担国家重大科技项目。在《意见》指引下，飞鹤将在未来发展中不断加大科研、技改的投入，苦练内功、创新发展，推动中国乳业的技术蝶变。 CXO UNION-CXO联盟（cxounion.cn）

Q4：《意见》提出，鼓励提高国际竞争力，支持民营企业加强品牌建设，提升“中国制造”美誉度。飞鹤是如何加强品牌建设、提升国产品牌世界影响力的？

冷友斌：提升“中国制造”美誉度，是国家对民营经济走向更加广阔世界的深切期盼，也是我们一直努力的目标。当下，品牌化消费正在成为消费主流，中国文化、中国品牌、中国产品得到新一代消费者的空前认同，庞大的中国市场将孕育出一批大国品牌，这也是高质量发展的内在要求和提高中国国际竞争力的必然要求。

对飞鹤而言，锤炼乳业民族品牌未敢忘却，始终踔厉前行。飞鹤在塑造大国品牌的过程中，聚焦让中国宝宝喝上更适合中国宝宝体质的好奶粉这一核心战略定位，坚持长期主义，几十年如一日深耕不辍，不断根据最新科研成果进行配方和工艺升级。未来，飞鹤将继续努力，提升“中国制造”美誉度，铸就新时代民族企业的大国品牌，以科技创新不断提升品牌势能，扎根中国市场，加速推进中国乳业的高质量发展。 CXO UNION-CXO联盟（cxounion.cn）

Q5：《意见》提出，支持民营企业参与国家重大战略，支持民营企业更好履行社会责任。飞鹤如何参与国家重大战略，更好承担社会责任？

冷友斌：《意见》的发布，激励飞鹤始终牢记助力乡村振兴、热忱回馈社会、促进共同富裕。

作为中国本土乳企，飞鹤不忘回馈这片土地。在助力乡村振兴方面，飞鹤依托产业链打造“共富链”，带动产业上下游共同发展，累计创造17万个就业岗位，带动黑龙江省100多万亩耕地增值。在公益慈善事业方面，飞鹤聚焦教育、医疗、母婴关爱等领域，开展了多元立体的公益行动，累计捐赠款物近6亿元。

《意见》的出台给予民营企业家更大动力，飞鹤将更有信心地坚持长期主义，打造中国乳业的民族品牌。飞鹤将把绿色低碳实践深度融入企业发展，促进产业绿色升级，探索中国乳业的可持续发展之路。飞鹤将聚焦主业、壮大实业，为我国产业升级提供优秀样板，助力民营经济高质量发展，与国家重大发展战略同频共振，在新时代新征程中肩负起更大使命、承担起更重责任、发挥出更大作用。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Enhance the core competitiveness of brand potential casting — visit Leng Youbin, chairman of Heilongjiang Feihe Dairy Co., LTD

The introduction of the Opinions of the CPC Central Committee and The State Council on Promoting the Development and Growth of the Private Economy (hereinafter referred to as the Opinions) has made a major top-level design for the next development of the private economy. The private economy has played a positive role in stabilizing growth, promoting innovation, increasing employment, and improving people’s livelihood. It has become an important foundation for high-quality development and a new force for promoting Chinese-style modernization. What is the important impact and significance of the Opinions on the development of enterprises and industries? How confident are private entrepreneurs about the Chinese market and economic development? The Economic Daily reporter interviewed Leng Youbin, chairman of Heilongjiang Feihe Dairy Co., LTD. CXO UNION-CXO联盟（cxounion.cn）

Q1: “Opinions” pointed out that “to promote the private economy bigger and stronger.” What is the important impact and significance of this on the development of enterprises and industries?

Leng Youbin: The release of the “Opinions” has played a positive role in promoting the enterprise and the industry. In particular, the “Opinions” focused on optimizing the development environment of the private economy, increasing policy support, strengthening the rule of law and other policy measures, is a major deployment and key top-level design for the development of the industry, but also a deep understanding of our private economy and deep care.

The state’s intensive release of policy signals to support the development and growth of the private economy is a great encouragement to the dairy industry. As a leading infant milk powder enterprise in China, Feihe is one of the earliest milk powder enterprises in China. Rooted in China’s land and history and culture, Feihe has accompanied the growth of Chinese babies from generation to generation, and is also one of the practitioners of private economic development. Under the encouragement of the policy, our company and even the entire dairy industry will usher in a healthier development environment and better development opportunities. CXO UNION-CXO联盟（cxounion.cn）

Q2: After the introduction of the Opinions, how confident are private entrepreneurs in China’s market and economic development?

Leng Youbin: The Opinions put forward practical plans for the pain points, difficulties and directions of the development of private enterprises, grasped the core of the problem, and made us greatly confident in the domestic market and full of expectations for future economic development.

Especially since the beginning of this year, China’s economy has shown a steady recovery and sustained good trend, which has strengthened the confidence of private entrepreneurs. The recovery of the economy, the expansion of consumption scenarios, the effective implementation of pro-consumption policies, the steady expansion of household consumption, and the acceleration of market sales growth have all released positive signals, making us more confident about the future.

In addition, governments at all levels have introduced a series of measures to alleviate financing difficulties, optimize the business environment, and promote high-quality development, and continue to solve the worries and difficulties of private enterprises. A good business environment has brought new opportunities for the development of enterprises, and China’s private economy has also shown strong vitality and surging momentum. CXO UNION-CXO联盟（cxounion.cn）

Q3: The Opinions put forward that we should strive to promote the high-quality development of the private economy and support the improvement of scientific and technological innovation capacity. How will Flying Crane layout scientific and technological innovation?

Leng Youbin: Over the years, Feihe has taken scientific and technological research and development as the top priority of enterprise development, and has undertaken more than 30 national and provincial scientific research projects in the fields of breast milk research and development, key raw materials development, and process innovation. In the “14th Five-Year Plan” national key research and development Plan, there are 2 projects related to infant powder, and Feihe undertakes 1 special project and 1 topic respectively to carry out technical research for the development of a new generation of infant powder. Feihe successfully established the first self-developed lactoferrin production line in China, and the localization rate exceeded 90%, breaking through the problem of “sticking neck” in the industry, and enhancing the voice and core competitiveness of Chinese dairy enterprises in the global supply chain.

“Opinions” proposed to encourage private enterprises according to the national strategic needs and industry development trends, continue to increase investment in research and development, carry out key core technology research, and actively undertake major national science and technology projects in accordance with regulations. Under the guidance of the “Opinions”, Feihe will continue to increase the investment in scientific research and technical reform in the future development, hard practice, innovative development, and promote the technical transformation of China’s dairy industry.

Q4: The “Opinions” proposed to encourage the improvement of international competitiveness, support private enterprises to strengthen brand building, and enhance the reputation of “Made in China”. How does Flying Crane strengthen brand building and enhance the world influence of domestic brands?

Leng Youbin: To enhance the reputation of “Made in China” is the country’s deep hope for the private economy to go to the wider world, and it is also the goal we have been working hard for. At present, branded consumption is becoming the mainstream of consumption, Chinese culture, Chinese brands, Chinese products have been unprecedented recognition of the new generation of consumers, the huge Chinese market will breed a number of major brands, which is also the inherent requirements of high-quality development and improve China’s international competitiveness of the inevitable requirements.

For Feihe, tempering the national brand of dairy industry has not dared to forget, and has always moved forward 踔厉. In the process of building a big country brand, Feihe focuses on the core strategic positioning of letting Chinese babies drink good milk powder that is more suitable for Chinese babies’ physique, adheres to long-term doctrine, and has been working hard for decades, constantly upgrading the formula and process according to the latest scientific research results. In the future, Feihe will continue to work hard to enhance the reputation of “Made in China”, create a big brand of national enterprises in the new era, constantly enhance the brand potential with scientific and technological innovation, take root in the Chinese market, and accelerate the high-quality development of China’s dairy industry. CXO UNION-CXO联盟（cxounion.cn）

Q5: The “Opinions” proposed to support private enterprises to participate in major national strategies and support private enterprises to better fulfill their social responsibilities. How can flying Cranes participate in major national strategies and better assume social responsibilities?

Leng Youbin: The release of “Opinions” has encouraged Feihe to always keep in mind to help rural revitalization, enthusiastically contribute to society, and promote common prosperity.

As a local dairy company in China, Feihe does not forget to give back to this land. In terms of helping rural revitalization, Feihe relies on the industrial chain to create a “common rich chain”, driving the common development of upstream and downstream industries, creating a total of 170,000 jobs, and driving the value of more than 1 million mu of cultivated land in Heilongjiang Province. In terms of public welfare and charity, Feihe focuses on education, medical care, maternal and child care and other fields, and carries out multi-dimensional public welfare actions, with a total donation of nearly 600 million yuan. CXO UNION-CXO联盟（cxounion.cn）

The introduction of the “Opinions” gives more impetus to private entrepreneurs, and Feihe will be more confident to adhere to long-term doctrine and build a national brand of China’s dairy industry. Feihe will deeply integrate green and low-carbon practices into enterprise development, promote the green upgrading of the industry, and explore the road of sustainable development of China’s dairy industry. Feihe will focus on the main industry, strengthen the industry, provide an excellent model for China’s industrial upgrading, help the high-quality development of the private economy, resonate with the national major development strategy, and shoulder a greater mission, assume heavier responsibilities and play a greater role in the new era and new journey.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于经济日报；编辑/翻译：CXO UNIONCXO联盟小U。

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。

本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。