【风采】永道集团：坚持做“有温度的企业”

“军旅生涯磨砺了我的意志，那段经历是我人生中最宝贵的财富。”虽然已经退役，深圳永道生态集团董事长钟立钊用实际行动续写军魂、弘扬大爱，坚持做志愿服务等公益慈善工作。

16年来，永道集团积极承担社会责任，为慈善公益捐款累计4.3亿元，产业及消费帮扶累计8.8亿元。2023年9月5日，曾经获得全国模范退役军人、全国最美志愿者称号的钟立钊，荣获由民政部颁发的中华慈善奖，被授予“慈善楷模奖”。

十几年来，钟立钊不仅坚持帮助困难家庭子女完成学业，还参与应急救援工作，在抗震救灾、抗洪抢险等急难险重任务中勇挑重任、彰显担当。 CXO UNION-CXO联盟（cxounion.cn）

据了解，从夜市摆摊白手起家的钟立钊，2008年创立永道控股集团股份有限公司。历经16年稳健发展，永道集团从连锁百货发展为总部主建、分部主产经营模式的农业科技、环保实业、教育传媒三大生态产业链，从寂寂无名到入选中国民营企业500强、中国制造业企业500强、中国慈善公益500强企业。

钟立钊说：“我们民营企业受益于党和国家的政策，更要饮水思源，常怀感恩，不忘初心、牢记使命，坚定不移地听党话、跟党走。”

一、锚定创新升级赋能“大农业”战略

永道集团通过构建“大农业”战略，创新驱动发展，不断引领产业升级。

在广东、广西、湖南、湖北、新疆、西藏等农业基地，永道集团与中科院、农科院、农业大学合作建立研究站点，配备农产品研发中心、检测中心、育苗中心，对基地工作人员开展技术培训并答疑解惑，以数字技术、人工智能等高新技术赋能农业发展，农业部登记品类32种，“圳品”认证8个，深圳菜篮子基地认证，供应广东省“菜篮子”占比22%以上。

与此同时，融合中央厨房、物联网配送、AI等数字技术，打造从源头到餐桌农产品绿色供应链。以高端智能生产设备搭载科技管控手段，采用大数据监控及MES系统，AI智能识别等技术，让生态绿色产品从乡村田间地头到城市餐桌实现全程有据可依、有源可溯。 CXO UNION-CXO联盟（cxounion.cn）

在“大农业”战略基础上，永道集团致力于推动农业与文旅、教育、服务等产业融合发展。

首先，协同当地村民，将农作物种植、家禽养饲、海洋产业等串珠成链，联动农业生态全领域，打造“新时代田园综合体”6个；其次，在保护生态、尊重产品生产自然规律基础上，创新构建“农业+”融合发展模式20多个；再次，将农业生产、生活与田园生活体验、康养文化、乡土人文传播等结合起来，打造新时代美丽乡村“示范样本”8个。

基于“大农业”的天然优势与属性，永道集团勇做新时代企业公民表率，主动承担社会责任，积极参与乡村振兴。每年拿出5%的利润帮扶困难弱势群体与特殊群体，累计帮扶3.6亿元。

通过成立永行正道爱心公益基金，永道集团每年坚持捐助贫困大学生200名，每年资助困难户200名，在乡村修建希望小学、数字教室，参与希望工程、南粤会亲、金秋助学，以结对子等方式帮扶6000多名困难家庭子女完成学业。

为积极响应乡村振兴号召，永道集团在广西、新疆、西藏多地开展消费帮扶，鼓励支持农民承包果园、农场、茶园，搭建销售平台、广开农产品销路。同时推动农业、环保、教育三大产业落地，带动农村就业、农民增收、农业发展，助力全面实施乡村振兴战略，加快推进特色农业、文化旅游、现代服务业等高质量发展。

二、牢记初心使命促就业助发展

依托教育生态，永道集团搭建就业创业一体化平台，培养技工技师与专业人才。

一方面，为大学毕业生、贫困地区外出务工人员等提供文秘、网页设计、餐饮、电工等100多种实用技能再培训。另一方面，联动上百余家企业、高校成立“就业创业联盟”，探索“订单式”靶向合作模式，让培训和服务形成双轮驱动，集校企合力共建就业创业基地，打造出了一套“现代学徒制”，实现培训与就业、创业高效对接。培养具有专、精、特能力的技术工人、技能人才5000多名，并促进20000多人就业。

与此同时，通过成立深圳市退役军人就业创业关爱基金，永道集团创立了“拥军快乐行”项目。

“钟大哥，今年我们的柑橘在您的帮助下口感不仅更好了，产量还增收、销量也见长。近期想申请国家地理标志，您觉得可好？”日前，一条来自四川山区的信息让“老兵”钟立钊兴奋不已。“这说明老李的生态特色农产品平台走上正轨了。”

作为“拥军快乐行”创新创业公益项目的发起人，钟立钊成为众多退役老兵创业者口中的“钟大哥”。在兢兢业业做企业的同时，钟立钊带领更多草根出生的退役军人走上创新创业之路。老李，就是他资助的上千名创业老兵之一。

据老李介绍，刚从部队转业回地方时很迷茫，找不到合适的工作，幸好遇到了钟立钊。钟立钊邀请暨南大学、农科所的专家为大家进行免费的创业培训，提供食宿、学习、生活等一体化服务，给予启动资金支持创业。创业第一年，老李频频碰壁，不是产品销售不好，就是虫害引发减产。 CXO UNION-CXO联盟（cxounion.cn）

“有一次，确实没办法了，就给钟大哥发信息说对不起、想放弃了。结果第二天，他就出现在果园里，还带了技术人员和自己团队的销售负责人，帮我们优化产品、打通销售渠道。”老李说，“这些年，遇到大事都习惯找钟大哥商量。他就是我们的引路人。”

收到老李计划申请国家地理标志农产品信息后，钟立钊及时搜集了相关申报资料，了解申请流程、执行细则，包括可能出现的新商标注册、后续产品登陆其他平台销售合作等情况，每一件事，他都记在心里，写在本上。此前，钟立钊带头培育的“金薯”已成为省级地理标志产品。

待一切理出头绪后，钟立钊给老李打去了视频电话。“老李，你的特色生态农业平台，是可以复制到更多偏远山区的。生态化耕种、科学化全流程监测、网络化销售……每一个产品都有自己独一无二的‘身份证’，再通过电商平台‘亮证’‘验证’，做真正的良心产品是大势所趋。”钟立钊一边翻看着老李发过来的下一阶段工作规划，一边提出自己的建议。最后，钟立钊主动提出，可以加大投入，自己会继续支持项目推进。

就这样，通过设立退役军人就业创业关爱基金，永道集团为退役军人提供就业岗位、创业孵化、技能培训服务，累计帮扶3000多名退役军人就业，服务退役军人90000余人次。 CXO UNION-CXO联盟（cxounion.cn）

国家“十四五”规划的宏大画卷已经展开，我国将在全面建成小康社会的基础上，开启全面建设社会主义现代化国家新征程，向着第二个百年奋斗目标迈进。“这是民营企业践行初心使命的新方位、新坐标。”钟立钊表示，广大民营企业在这项伟大事业中应该大有作为，把爱国之情、强国之志、报国之行统一起来，让企业“由大到强”与国家“由富到强”实现同频共振，把个人的梦想、企业的梦想融入到实现中华民族伟大复兴的征程之中。

翻译：

Coopers Group: Insist on being a “warm enterprise”

“My military career sharpened my will, and that experience is the most precious treasure of my life.” Although he has retired, Zhong Lizhao, chairman of Shenzhen Coopers Ecological Group, continues to write the soul of the army with practical actions, carries forward great love, and insists on doing public welfare charity work such as volunteer service.

In the past 16 years, Coopers Group has actively undertaken social responsibility, and has donated a total of 430 million yuan to charity and 880 million yuan to industrial and consumer assistance. On September 5, 2023, Zhong Lizhao, who had won the title of National Model retired soldier and National most beautiful volunteer, won the China Charity Award issued by the Ministry of Civil Affairs and was awarded the “Charity Model Award”. CXO UNION-CXO联盟（cxounion.cn）

Over the past decade, Zhong Lizhao has not only insisted on helping children from poor families to complete their studies, but also participated in emergency rescue work, and demonstrated his responsibility in urgent and difficult tasks such as earthquake relief and flood relief.

It is understood that Zhong Lizhao, who started from nothing in the night market, founded Coopers Holding Group Co., Ltd. in 2008. After 16 years of steady development, Coopers Group has developed from a chain of department stores to three major ecological industry chains of agricultural technology, environmental protection industry and education and media, which are mainly built by headquarters and mainly produced by branches. From being anonymous, Coopers Group has been selected as one of China’s top 500 Private enterprises, China’s Top 500 Manufacturing Enterprises and China’s Top 500 charitable enterprises.

Zhong Lizhao said: “Our private enterprises benefit from the policies of the Party and the state, but also to drink water, always feel grateful, do not forget the original heart, remember the mission, unswervingly listen to the party and follow the party.”

First, anchor the “big agriculture” strategy of innovation and upgrading

Coopers Group through the construction of “big agriculture” strategy, innovation-driven development, and continue to lead the industrial upgrading.

In guangdong, guangxi, hunan, hubei, xinjiang and Tibet agriculture base, such as pricewaterhousecoopers group and the Chinese Academy of Sciences, academy, agricultural university cooperation to establish the research site, with agricultural products research and development center, testing center, seedling, on the base of staff to carry out technical training and the answer, in digital technology, artificial intelligence and other high and new technology to agricultural development, The Ministry of Agriculture registered 32 kinds of categories, “Shenzhen products” certification 8, Shenzhen vegetable basket base certification, supply Guangdong Province “vegetable basket” accounted for more than 22%.

At the same time, digital technologies such as central kitchens, iot distribution, and AI are integrated to create a green supply chain for agricultural products from the source to the table. With high-end intelligent production equipment equipped with scientific and technological control means, the use of big data monitoring and MES system, AI intelligent identification and other technologies, so that ecological green products from rural fields to urban tables to achieve the whole process of evidence, active traceability. CXO UNION-CXO联盟（cxounion.cn）

On the basis of the “Big Agriculture” strategy, Coopers Group is committed to promoting the integration of agriculture and cultural tourism, education, services and other industries.

First of all, with the local villagers, the crop planting, poultry breeding, Marine industry and other beads into a chain, linking the whole field of agriculture and ecology, to build six “new era garden complex”; Secondly, on the basis of protecting the ecology and respecting the natural laws of product production, more than 20 integrated development models of “agriculture +” have been innovatively constructed. Third, combine agricultural production and life with pastoral life experience, health culture, and local humanistic communication to create 8 “demonstration samples” of beautiful countryside in the new era. CXO UNION-CXO联盟（cxounion.cn）

Based on the natural advantages and attributes of “big agriculture”, Coopers Group bravely takes the lead of corporate citizenship in the new era, takes the initiative to assume social responsibility, and actively participates in rural revitalization. Every year, 5% of the profits are used to help disadvantaged groups and special groups, and a total of 360 million yuan is helped.

Through the establishment of the Yongxing True Path Charity Fund, Coopers Group continues to donate 200 poor college students every year, subsidise 200 poor families every year, build Hope primary schools and digital classrooms in rural areas, participate in the Hope Project, Nanyang Association, Golden Autumn education, and other ways to help more than 6,000 children from poor families to complete their studies.

In order to actively respond to the call for rural revitalization, Coopers Group has carried out consumer assistance in many places in Guangxi, Xinjiang and Tibet, encouraged and supported farmers to contract orchards, farms and tea gardens, built sales platforms, and expanded the market for agricultural products. At the same time, we will promote the implementation of the three major industries of agriculture, environmental protection and education, promote rural employment, increase farmers’ incomes and agricultural development, help fully implement the rural revitalization strategy, and accelerate the high-quality development of specialized agriculture, cultural tourism, and modern service industries.

Second, keep in mind the original mission to promote employment and support development

Relying on the education ecology, Coopers Group builds an integrated platform for employment and entrepreneurship to train technicians and professionals.

On the one hand, it provides more than 100 kinds of practical skills retraining for college graduates and migrant workers in poor areas, such as secretary, web design, catering, electricians and so on. On the other hand, the linkage of more than 100 enterprises and universities to establish an “employment and entrepreneurship alliance”, explore the “order-type” targeted cooperation model, so that training and services form a two-wheel drive, set the joint efforts of schools and enterprises to build employment and entrepreneurship base, and create a set of “modern apprenticeship” to achieve efficient docking of training and employment and entrepreneurship. We have trained more than 5,000 skilled workers and talents with specialized, refined and special abilities, and promoted the employment of more than 20,000 people.

At the same time, through the establishment of Shenzhen retired military employment and entrepreneurship care fund, Coopers Group created the “Military happy trip” project.

“Brother Zhong, with your help this year, our citrus not only tastes better, but also produces more and sells more. I want to apply for National Geographic Indication in the near future, how do you feel?” A few days ago, a message from the mountains of Sichuan made “veteran” Zhong Lizhao excited. “This shows that Lao Li’s eco-featured agricultural products platform is on track.”

As the initiator of the “Support Army Happy Travel” innovation and entrepreneurship public welfare project, Zhong Lizhao has become the “Big Brother Zhong” in the mouth of many retired entrepreneurs. While doing business conscientiously, Zhong Lizhao led more grassroots veterans to embark on the road of innovation and entrepreneurship. Lao Li is one of the thousands of entrepreneurial veterans he has funded. CXO UNION-CXO联盟（cxounion.cn）

According to Lao Li, just transferred from the army back to the place is very confused, can not find a suitable job, fortunately met Zhong Lizhao. Zhong Lizhao invited experts from Jinan University and the Institute of Agricultural Science to conduct free entrepreneurship training for everyone, provide integrated services such as accommodation, study and life, and give start-up funds to support entrepreneurship. In the first year of entrepreneurship, Lao Li frequently hit a wall, not good product sales, is the pest caused by production reduction.

“Once, there was really no way, I sent a message to Brother Zhong to say I was sorry and wanted to give up.” The next day, he showed up at the orchard with technicians and the head of sales from his team to help us optimize our products and open up our sales channels.” Lao Li said, “In these years, we are used to looking for big Brother Zhong to discuss big events. He is our guide.”

After receiving information about Lao Li’s plan to apply for National Geographic indication agricultural products, Zhong Lizhao collected relevant declaration information in a timely manner to understand the application process and implementation rules, including possible new trademark registration, follow-up products landing on other platforms for sales cooperation, etc., everything he kept in mind and wrote in this book. Previously, the “golden potato” led by Zhong Lizhao has become a provincial geographical indication product.

After all sorted out the clue, Zhong Lizhao made a video call to Lao Li. “Lao Li, your characteristic ecological agriculture platform can be copied to more remote mountainous areas.” Ecological farming, scientific monitoring of the whole process, network sales… Each product has its own unique ‘identity card’, and then through the e-commerce platform ‘bright’ ‘verification’, to do a real conscience product is the trend of The Times.” Zhong Lizhao looked at the next stage of the work plan sent by old Li, and put forward his own suggestions. Finally, Zhong Lizhao took the initiative to propose that investment can be increased and he will continue to support the project.

In this way, through the establishment of the ex-servicemen Employment and Entrepreneurship Care Fund, Coopers Group has provided employment, business incubation and skills training services for ex-servicemen, and has helped more than 3,000 ex-servicemen find employment and served more than 90,000 ex-servicemen. CXO UNION-CXO联盟（cxounion.cn）

The grand picture of the national “14th Five-Year Plan” has begun. On the basis of completing the building of a moderately prosperous society in all respects, China will embark on a new journey to fully build a modern socialist country and march toward the second centenary goal. “This is a new orientation and new coordinates for private enterprises to fulfill their original mission.” Zhong Lizhao said that the majority of private enterprises should make a great contribution in this great cause, unify the patriotism, the aspiration of the powerful country, and the trip to serve the country, so that the enterprise “from big to strong” and the country “from rich to strong” to achieve the same frequency resonance, and integrate the personal dream and the dream of the enterprise into the journey of realizing the great rejuvenation of the Chinese nation.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中华工商时报；编辑/翻译：CXO UNIONCXO联盟小U。

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。

本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。