【观点】财务管理专家陶韬：用智慧开辟企业财务管理新境界

财务管理是维持企业运转的生命线，它涉及财务核算，预算管理，产品定价等等一系列复杂问题，渗透在企业的每一个运转日常中。好的财务管理能够让企业发挥出既有资金的最大动能，获得最多的收益，因此企业财务管理人才在所有行业都是稀缺的人才资源。在企业财务管理领域奋斗多年的陶韬女士便是这样的人才。现担任上汽大众汽车有限公司财务经理的她在工作中展现出了卓越的财务管理才能，并因此受到上汽大众的认可和重用。

陶韬，1982年生，大学期间在同济大学就读。在学生时期，陶韬就有一颗积极上进的心，在取得了本科学位以后，她毅然决定改变专业方向，转向攻读企业管理专业并以优异的成绩取得硕士学位。在校期间，陶韬已经通过专业的课程学到了科学现代化的财务管理方法，但距离真正的企业管理仍有一段距离。于是在毕业后，陶韬进入了TKE集团子公司担任财务主管，负责管理公司的财务报表、总账、统计以及报税等一系列财务工作。在TKE集团工作的这段时间，陶韬常常遇到复杂的财务核算和利润分配问题，当预期收支与实际出现偏差，还要深入分析偏差产生的原因并设法加以控制，这都切实关系到企业的后续运营和发展。面对工作上的挑战，陶韬积极应对，在业余时间持续学习以精进财务管理的专业知识，而且还向知名企业的资深财务经理请教，并根据TKE集团的实际状况调整财务管理策略。在不断的打磨中，陶韬的工作能力得到了飞快的成长，她优秀的财务管理能力为企业决策以及稳定经营提供了有力支持，她出具的财务报表清晰体现各成本中心及利润中心的财务状况，极大地方便了企业管理层评估营收状况、制订发展策略，她也因此多次受到了企业高层的赞赏。 CXO UNION-CXO联盟（cxounion.cn）

2010年，出于对自身发展的考量，陶韬选择进入上汽大众汽车有限公司并担任财务经理一职。上汽大众汽车有限公司于1984年10月签约奠基，是国内历史最悠久的汽车合资企业之一，拥有成熟的经营制度并占据了大量国内的汽车市场份额。在这样的大型企业中，财务管理显得更为重要，面对层出不穷的汽车行业新秀和不断转变的用户需求，如何在优化研发经费的同时，保持行业技术领先；如何在降低材料成本的同时，不损失功能和装备；如何在优化制造费用的同时，仍能做到效率持续提升；如何确定市场价格，在保证能够抢占尽量多的市场份额的同时又要使利益最大化……都是身为财务经理的陶韬需要考虑的问题。面对肩负的重要责任，陶韬全身心投入到工作中，她广泛地调查国内汽车市场的竞品类型、定价范围、顾客定位等等关键信息，持续推行行业对标，结合上汽大众的企业发展战略进行综合性考量，提出了细致到单车的成本控制和资金应用方案，为企业管理层决策提供了有力的支持。她还积极学习并运用信息技术，为公司搭建了财务管理系统，将财务管理工作纳入信息系统中，使得企业的财务信息更清晰、管理效率更高。此外她还作为企业中期规划的总负责人，以高瞻远瞩的目光预测和分析未来的财务状况并持续优化利润方案，为企业制定科学可靠的战略计划。陶韬展现出的杰出工作能力和财务管理专业水平成功激发了企业的活力，促进了企业利润的持续增长，增强了上汽大众出产的汽车在众多汽车产品中的竞争优势，使得上汽大众在国内汽车行业的激烈竞争中保持领先地位。

由于陶韬在财务管理方面的杰出成就，她还获准加入了中国企业财务管理协会。中国企业财务管理协会是企业财务管理领域的协会，需要在企业财务管理领域具有丰富工作经验并且有突出的工作贡献的专业人士才能加入。在加入协会后，陶韬积极参加协会的活动，与业界知名专家交流企业财务管理经验，学习更多的先进管理方法，同时她也多次作为特邀分享嘉宾向同行分享自身的成功管理经历。陶韬在企业财务管理领域保持高度活跃，越来越多的同行专家开始了解陶韬，她因此成为了业界知名的企业财务管理专家。

当被问及企业财务管理的秘诀，陶韬说，财务管理是一项需要刻骨钻研，用心提炼的工作，除了丰富的经验之外，想要做到出众一定要从现有的工作出发，不断钻研，精益求精，传承智慧。秉持着这种信念，陶韬在企业财务管理领域不断前进，开拓了一个又一个新境界，她的成功经历为企业财务管理行业的工作者们提供了指引，激励更多人在这一领域不断奋斗。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Financial management expert Tao Tao: open up a new realm of enterprise financial management with wisdom

Financial management is the lifeline to maintain the operation of enterprises, which involves a series of complex problems such as financial accounting, budget management, product pricing, etc., permeating in every operation of enterprises. Good financial management can enable enterprises to exert the maximum momentum of existing funds and obtain the most benefits, so corporate financial management talents are scarce human resources in all industries. Ms. Tao Tao, who has worked hard in the field of enterprise financial management for many years, is such a talent. Currently serving as the financial manager of SAIC Volkswagen Automobile Co., LTD., she has shown excellent financial management talent in her work, and has been recognized and reused by SAIC Volkswagen. CXO UNION-CXO联盟（cxounion.cn）

Tao Tao, born in 1982, studied at Tongji University. When she was a student, Tao Tao had a positive and ambitious heart. After obtaining her undergraduate degree, she decided to change her major to study business management and obtained her master’s degree with excellent results. At school, Tao Tao has learned scientific and modern financial management methods through professional courses, but there is still a distance from real business management. After graduation, Tao Tao joined the subsidiary of TKE Group as the financial director, responsible for managing the company’s financial statements, general ledger, statistics and tax declaration and a series of financial work. During this period of working in TKE Group, Tao Tao often encountered complicated financial accounting and profit distribution problems. When the expected income and expenditure deviated from the actual situation, he had to analyze the causes of the deviation deeply and try to control it, which was actually related to the subsequent operation and development of the enterprise. In the face of the challenges at work, Tao Tao actively responded to them. He continued to learn in his spare time to improve his professional knowledge of financial management. He also consulted senior financial managers of well-known enterprises and adjusted financial management strategies according to the actual situation of TKE Group. Her excellent financial management ability provides strong support for corporate decision-making and stable operation. The financial statements she issues clearly reflect the financial status of each cost center and profit center, which greatly facilitates the management of enterprises to evaluate revenue status and formulate development strategies. She has also been praised by the top management of the company many times.

In 2010, out of consideration for his own development, Tao Tao chose to join SAIC Volkswagen Automobile Co., Ltd. and served as a financial manager. Saic Volkswagen Automobile Co., Ltd. was founded in October 1984 and is one of the oldest automobile joint ventures in China. It has a mature operating system and occupies a large number of domestic automobile market shares. In such a large enterprise, financial management is more important, in the face of endless emerging auto industry rookies and changing user needs, how to optimize research and development funds at the same time, to maintain the industry technology leadership; How to reduce material costs without losing functionality and equipment; How to optimize manufacturing costs while still achieving continuous improvement in efficiency; How to determine the market price to ensure that we can seize as much market share as possible while maximizing the benefits… These are all questions that Tao Tao, a financial manager, needs to consider. Faced with the important responsibilities, Tao Tao devoted herself to her work. She extensively investigated the types, pricing ranges, customer positioning and other key information of competitive products in the domestic auto market, continued to implement industry benchmarks, comprehensively considered SAIC Volkswagen’s corporate development strategy, and proposed detailed cost control and capital application plans for bicycles. It provides powerful support for the decision-making of enterprise management. She also actively studied and applied information technology to build a financial management system for the company and incorporated financial management into the information system, making the financial information of the company clearer and the management efficiency higher. In addition, as the general director of the medium-term planning of the enterprise, she forecasts and analyzes the future financial situation with a far-sighted vision and continuously optimizes the profit plan, making scientific and reliable strategic plans for the enterprise. The outstanding work ability and professional level of financial management demonstrated by Tao Tao successfully stimulated the vitality of the enterprise, promoted the continuous growth of corporate profits, enhanced the competitive advantage of SAIC Volkswagen in many automobile products, and enabled SAIC Volkswagen to maintain its leading position in the fierce competition in the domestic automobile industry. CXO UNION-CXO联盟（cxounion.cn）

(Tao Tao, Expert of Enterprise Financial Management)

Due to Tao Tao’s outstanding achievements in financial management, she was also admitted to the China Enterprise Financial Management Association. China Enterprise Financial Management Association is an association in the field of enterprise financial management, requiring professionals with rich work experience and outstanding work contributions in the field of enterprise financial management to join. After joining the association, Tao Tao actively participated in the activities of the association, exchanged corporate financial management experience with well-known experts in the industry, and learned more advanced management methods. At the same time, she also shared her successful management experience with peers as a special guest for many times. Tao Tao remained highly active in the field of enterprise financial management, and more and more peer experts began to know Tao Tao, so she became a well-known enterprise financial management expert in the industry.

When asked about the secret of corporate financial management, Tao Tao said that financial management is a work that requires deep study and careful refining. In addition to rich experience, if you want to be outstanding, you must start from the existing work, constantly study, strive for excellence, and inherit wisdom. With this belief, Tao Tao continues to advance in the field of corporate financial management and opens up a new realm. Her successful experience provides guidance for workers in the industry of corporate financial management and inspires more people to continue to struggle in this field.

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