【访谈】何超琼：我们要保持与时并进的心态

一头利落短发、素净着装的何超琼现身云南昆明。彼时正值癸卯岁末，受寒流影响，昆明的气候比往年稍冷一些，但并未阻碍何超琼等民营企业家奔赴彩云之南共话合作的热情。

2023年12月26日至28日，全国工商联十三届二次执委会议暨民企助推云南高质量发展大会召开。全国政协副主席、全国工商联主席高云龙出席并作工作报告。全国工商联副主席、信德集团董事长何超琼也专程参加此次大会。

期间，何超琼接受了《中国企业家》的独家专访，就文旅产业复苏、新年展望、民营经济发展等话题作出回应。

“我们要追求发展，但不要盲目扩张，关键是量力而为。趋势是不断变化的，发展和进步也是随时更新的，我们要保持与时并进的心态。”何超琼强调。

从经营连接港澳及珠三角的海上交通，到如今涉足“海陆空”三位一体的交通网络，信德集团深耕交通运输网络领域已近20年。“掌舵人”何超琼亦在内地与港澳的交往凝聚、非遗文化传承和文旅产业发展之间，扮演着独特而重要的桥梁角色。 CXO UNION-CXO联盟（cxounion.cn）

文旅，是何超琼事业起飞的开始，更承载着她推动文化传承、促进区域发展的心愿。

去年，她多次走访贵州苗寨，与绣娘交谈，进行苗绣专题的采访和拍摄。她运用黔东南苗绣产业全球推广大使的身份，让苗绣这颗中国非遗文化的明珠，得到更多人的关注、欣赏和分享。她身穿苗族传统服饰、头戴苗族头饰的形象，一度“刷屏”网络。

作为中国文物保护基金会副理事长，何超琼积极推动世界文化交流互鉴。她曾赴甘肃调研石窟寺保护工作，还在西安参与发起亚洲文化遗产保护基金。未来，她将努力把散落在海外的敦煌藏品通过数字化方式带回国内，希望更多人“看见敦煌”，让敦煌之美永世流传。

多重社会职务在肩，让何超琼有了进一步发挥能力、干事创业的空间。2022年底，何超琼开始担任全国工商联副主席。过去一年，她跟随全国工商联的脚步，走访国内多个省市。她还身兼第十四届全国政协常委、北京市政协常委、全国妇联第十三届常委等职务。 CXO UNION-CXO联盟（cxounion.cn）

身为中国民营企业家的一分子，何超琼深切感受到，合作对于发展的重要。她希望积极搭建与外部各方的良好关系，促进民营经济的长远发展，“尤其是在文旅行业，肯定要有双向沟通能力，要搭建更多桥梁，加强互动。未来5到10年，这是重中之重。”何超琼说。

据悉，此次民企助推云南高质量发展大会现场共签订合作项目31个，投资金额超700亿元。合作双方来自全国工商联执委企业、民营企业500强、制造业500强、行业龙头企业和云南省16个州市及有关部门，项目涵盖高原特色农业、绿色能源、新材料、生物医药、数字经济、文旅、现代物流等领域。

以下为与何超琼的对话实录（有删减）：

一、总结2023：“走到现在，看到了曙光”

Q：如能回顾，2023年，你最焦虑和最有成就感的一件事是什么？

何超琼：这是个很好的问题。先说我最焦虑的事。

过去三年，不少行业都反馈说有压力。 全国工商联做了相关调研，现在成绩出来了，可以说（调研结果）给我们打了强心针。我也感觉到，其实总体形势超出预期，不过，一些小微企业的挑战可能还是比较大。

以我的亲身经历为例。

2023年年初，文旅产业发展比较艰难，我们确实也有担忧。但一年过去，走到现在，我们看到各地政府都比较关注文旅产业的发展，也出台了很多新政策。可以看到，如今中国的旅游经济经历了急剧衰退和深度萧条阶段后，已经度过本轮的非常规周期。 CXO UNION-CXO联盟（cxounion.cn）

经过为期一年的快速复苏，新阶段已经到来。

2023年前三季度，国内旅游达到36.74亿人次，实现旅游收入3.7万亿元，同比分别增长75%、114%。各个节日国内旅游出游人数、旅游收入、游客平均出游距离、平均停留时长等主要观测指标，均已全面超过2019年同期水平。

所以，总体来看，过去这一年，中国内地旅游的需求量已经基本恢复到了2019年的水平。（我相信）未来前景也不错。所以这一个题目就有了两个不同的答案：年初确实是有担忧，但走到现在，我们也看到了曙光。

二、展望2024：优化产业服务，抓住“新客源”

Q：对于2024年文旅产业的重要增长点，你有何期待？

何超琼：对于文旅产业的整体发展，我相信，未来的政策扶持力度将会扮演重要角色。我们希望政策方面更加倚重于扶持、协助，或者未来能有一些服务配套（跟进）。我们还希望，这是一种长期的加持，能与产业投资相互促进。

对于企业自身，2023年我们有两个新的项目落成，一个是在上海，这个新项目蕴含着丰富的文旅元素。在新加坡，我们也有一个新的酒店开业。在中国澳门，我们也有一些新建成或者改造中的项目，核心都是围绕如何继续把更多文旅元素融入项目中（展开）。

未来，纯粹硬资产的发展模式，不会一直是文旅产业的投入重点。现在我们进入高质量发展新阶段，必须从服务着手，创新内容题材，投入更多新科技，呈现更多新形式。因为客源是文旅产业的重要端口，而我们已经看到新客源的特点，他们比较重视整体体验。 CXO UNION-CXO联盟（cxounion.cn）

此外，从2024年起，我们希望继续加大推广力度，在服务好中国内地旅客的同时，获得更多海外旅客。我们要投入更大的力量，去把这个事情做得更好。这都是新的产业方向。

Q：未来，你本人或者你所在的企业，希望在产业链上扮演什么角色？

何超琼：做事情一定要从长远看。我们要加强人才素质和能力培养，通过释放他们的能力，提升文旅产业的整体服务质量。简单说，就是要让员工更干练，也更有国际视野。

我们要为他们打造更多的、不同的事业平台，将员工个人的成长与企业平台的发展结合起来，这样也会给企业的未来发展带来新机遇。

三、民营经济发展：关键是量力而为

Q：现在民营企业家普遍感觉压力比较大。对于保持定力、保持韧性，你有何体会？

何超琼：我们要追求发展，但不要盲目扩张，关键是量力而为。

不要追求一时一刻的得失，而是要构建一个更为持续的发展计划，逐步推动和落实。在这个过程中，我们会有很多的工作可以做，也有很多需要学习的地方。我相信趋势是不断变化的，发展和进步也是随时更新的，我们要保持与时并进的心态。 CXO UNION-CXO联盟（cxounion.cn）

尤其是对于文旅行业，我希望业界同行者一定不要把彼此当作竞争对象，而是更多追求沟通与合作。如果大家有不同的经历和感悟，就可以加强接触，如有机会，就可以从不同的角度出发，彼此分享所了解的市场讯息，这样才能全面推动旅游文化产业的发展，这也是获得成长最好的方式。

Q：2024年甚至更遥远的未来，影响到企业、产业增长的关键挑战是什么？如何应对？

何超琼：我们现在正处于一个比较复杂的全球化进程中，大家相互影响，没有谁可以独自发展。

未来我们要继续努力，积极与其他国家和地区搭建更好关系，达成更多合作。目前来看，尤其是在文旅、旅游行业，你不能永远是单向的（输出），肯定要有双向沟通能力，要搭建更多桥梁，加强互动。未来5到10年，这是重中之重。

这方面，我也希望可以做一些贡献。

我们已经站在了非常好的节点。作为民营企业家，需要进一步弘扬企业家精神，把握时代契机。我们要以国家强大文化内涵为基础，探索更多创新文旅融合发展模式，挖掘独特文化内涵，打造有品质、有温度的旅游目的地，为区域经济的可持续发展凝聚力量。

Q：环顾行业内外，有没有你特别欣赏或者推崇的企业家？

何超琼：很多企业家的事业做得都很成功，很有能力。

我不想针对某个板块或者是某个人的经历去谈，因为每个人深耕的领域不同，从事的行业都有不同的特性，也经历着不同的周期。我认为，大家能有机会坐下来分享很有必要。所以，这次全国工商联组织的大会对于企业家来讲，也是非常有意义的。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Pansy HO: We need to keep up with The Times

Pansy Ho, with her close-cropped hair and plain-dressed outfits, appears in Kunming, Yunnan province. At that time, it was the end of the year in Gui-Mao, affected by the cold current, the climate in Kunming was slightly cooler than in previous years, but it did not hinder the enthusiasm of private entrepreneurs such as He Panyong to the South of the cloud cooperation.

From December 26 to 28, 2023, the Second Executive Committee Meeting of the 13th All-China Federation of Industry and Commerce and the Conference of Private Enterprises to Promote high-quality Development in Yunnan was held. Gao Yunlong, Vice Chairman of the CPPCC National Committee and Chairman of the All-China Federation of Industry and Commerce attended and delivered a work report. Pansy Ho, vice chairman of the All-China Federation of Industry and Commerce and chairman of Shun Tak Group, also made a special trip to attend the conference.

During the period, Pansy Ho accepted an exclusive interview with China Entrepreneur, responding to topics such as the recovery of the cultural tourism industry, the New Year outlook, and the development of the private economy.

“We should pursue development, but not blindly expand, the key is to act within our means.” Trends are constantly changing, development and progress are also updated, and we need to keep abreast of The Times.” Pansy Ho stressed. CXO UNION-CXO联盟（cxounion.cn）

From the operation of maritime transport connecting Hong Kong, Macao and the Pearl River Delta, to the present “sea, land and air” transport network, Shun Tak Group has been deeply engaged in the field of transport network for nearly 20 years. Pansy Ho also plays a unique and important role in bridging the links between the Mainland and Hong Kong and Macao, the inheritance of intangible cultural heritage and the development of the cultural tourism industry.

Cultural tourism is the beginning of Pansy Ho’s career take-off, but also carries her desire to promote cultural inheritance and promote regional development.

Last year, she visited Miao Village in Guizhou several times, talked with embroider Niang, and conducted interviews and photos on Miao embroidery. She uses the identity of Qiandongnan Miao embroidery industry global promotion ambassador, so that Miao embroidery, a pearl of Chinese intangible cultural heritage, gets more people’s attention, appreciation and sharing. Her image of wearing traditional Miao costumes and headgear once “swept the screen” on the Internet.

As Vice chairman of the China Foundation for Cultural Relics Protection, Pansy Ho actively promotes cultural exchanges and mutual learning around the world. She has been to Gansu Province to investigate the conservation of grottoes and temples, and also helped launch the Asian Cultural Heritage Conservation Fund in Xi ‘an. In the future, she will strive to bring the Dunhuang collections scattered overseas back to China through digital means, hoping that more people can “see Dunhuang” and let the beauty of Dunhuang pass down forever.

Multiple social duties on the shoulder, so that Pansy Ho has further play the ability, business space. At the end of 2022, Pansy Ho began to serve as vice chairman of the All-China Federation of Industry and Commerce. In the past year, she has followed the footsteps of the All-China Federation of Industry and Commerce and visited many provinces and cities in China. She also served on the Standing Committee of the 14th National Committee of the Chinese People’s Political Consultative Conference, the Beijing Municipal Committee of the Chinese People’s Political Consultative Conference, and the 13th Standing Committee of the All-China Women’s Federation.

As a member of China’s private entrepreneurs, Pansy Ho deeply feels the importance of cooperation for development. She hopes to actively build a good relationship with external parties and promote the long-term development of the private economy, “especially in the cultural and tourism industry, we must have two-way communication capabilities, build more Bridges and strengthen interaction.” Over the next five to 10 years, it’s a priority.” Pansy Ho said. CXO UNION-CXO联盟（cxounion.cn）

Source: China Business Times Photograph: Zhang Lei

It is reported that the private enterprises to promote the high-quality development of Yunnan Conference site signed a total of 31 cooperation projects, investment amount of more than 70 billion yuan. The cooperation partners come from the executive committee of the All-China Federation of Industry and Commerce, the top 500 private enterprises, the top 500 manufacturing enterprises, industry leading enterprises, 16 cities and relevant departments in Yunnan province, and the project covers the plateau characteristic agriculture, green energy, new materials, biomedicine, digital economy, cultural tourism, modern logistics and other fields.

The following is an edited transcript of the conversation with Pansy Ho:

Summary 2023: “Come now, see the dawn”

Q: If you can look back on 2023, what is the one thing that you are most anxious about and most accomplished?

Pansy HO: That’s a very good question. Let’s start with my biggest anxiety.

Over the past three years, many industries have reported stress. The All-China Federation of Industry and Commerce has done relevant research, and now the results have come out, it can be said that (the research results) have given us a shot in the arm. I also feel that, in fact, the overall situation has exceeded expectations, but some small and micro enterprises may still face greater challenges.

Take my own experience as an example.

At the beginning of 2023, the development of the cultural and tourism industry is relatively difficult, and we do have concerns. However, after a year, we have seen that local governments are more concerned about the development of the cultural tourism industry and have introduced many new policies. It can be seen that China’s tourism economy has now passed this unconventional cycle after experiencing a sharp recession and a deep depression. CXO UNION-CXO联盟（cxounion.cn）

After a year of rapid recovery, a new phase has arrived.

In the first three quarters of 2023, domestic tourism reached 3.674 billion trips, and tourism revenue reached 3.7 trillion yuan, an increase of 75% and 114% respectively. Major observational indicators, such as the number of domestic tourists traveling in various festivals, tourism income, the average travel distance of tourists, and the average length of stay, have all exceeded the level of the same period in 2019.

The future looks good, too. So there are two different answers to this question: at the beginning of the year, there were indeed concerns, but now, we have also seen the light.

Outlook 2024: Optimize industrial services and seize “new customer sources”

Q: What are your expectations for the major growth points of the cultural and tourism industry in 2024?

Pansy HO: For the overall development of the cultural and tourism industry, I believe that the level of policy support will play an important role in the future. We hope that the policy will rely more heavily on support and assistance, or that there will be some matching services (follow-up) in the future. We also hope that this is a long-term blessing that will be mutually reinforcing with industrial investment.

For the company itself, we have two new projects completed in 2023, one is in Shanghai, this new project contains rich cultural travel elements. In Singapore, we also have a new hotel opening. In Macau, China, we also have some newly built or renovated projects, the core of which is to continue to integrate more cultural and tourism elements into the project. CXO UNION-CXO联盟（cxounion.cn）

Source: Pansy Ho wechat public account

In the future, the development model of pure hard assets will not always be the focus of investment in the cultural tourism industry. Now that we have entered a new stage of high-quality development, we must start from services, innovate content themes, invest more new technologies, and present more new forms. Because the tourist source is an important port of the cultural tourism industry, and we have seen the characteristics of the new tourist source, they pay more attention to the overall experience.

In addition, from 2024 onwards, we hope to continue to increase our promotion efforts to gain more overseas tourists while serving mainland Chinese tourists well. We have to invest more power to do this thing better. These are all new industry directions.

Q: In the future, what role do you or your company hope to play in the industrial chain?

Pansy Ho: Do things from a long-term perspective. We should strengthen the quality and ability training of talents, and improve the overall service quality of the cultural and tourism industry by releasing their ability. In short, it is to make employees more capable and more internationally oriented.

We need to create more and different career platforms for them, and combine the growth of employees with the development of enterprise platforms, which will also bring new opportunities for the future development of enterprises. CXO UNION-CXO联盟（cxounion.cn）

Third, the development of the private economy: the key is to act within your capacity

Q: Nowadays, private entrepreneurs generally feel great pressure. How do you feel about staying focused and staying resilient?

Pansy HO: We should pursue development, but not blindly expand, the key is to act within our means.

Do not pursue the gains and losses of the moment, but to build a more sustainable development plan, gradually promote and implement. In this process, we will have a lot of work to do, and there is a lot to learn. I believe that trends are constantly changing, development and progress are also updated at any time, and we should keep abreast of The Times.

In particular, for the cultural and tourism industry, I hope that fellow travelers in the industry will not regard each other as the object of competition, but will pursue more communication and cooperation. If we have different experiences and perceptions, we can strengthen contact, and if there is an opportunity, we can share the market information we have learned from different perspectives. Only in this way can we fully promote the development of the tourism and cultural industry, which is also the best way to achieve growth. CXO UNION-CXO联盟（cxounion.cn）

Q: What are the key challenges affecting business and industry growth in 2024 and beyond? How to deal with it?

Pansy HO: We are now in a complicated process of globalization, where everyone influences each other and no one can develop alone.

In the future, we will continue our efforts to build better relations and reach more cooperation with other countries and regions. At present, especially in the cultural and tourism industry, you can’t always be one-way (output), you must have two-way communication ability, to build more Bridges, to strengthen interaction. In the next five to 10 years, this is a priority.

In this regard, I also hope to make some contributions.

We are at a very good point. As a private entrepreneur, we need to further promote the entrepreneurial spirit and seize the opportunity of The Times. Based on the strong cultural connotation of the country, we should explore more innovative integrated development models of culture and tourism, tap into unique cultural connotations, create high-quality and warm tourist destinations, and gather strength for the sustainable development of regional economy. CXO UNION-CXO联盟（cxounion.cn）

Q: Looking around the industry, are there any entrepreneurs that you particularly admire or admire?

Pansy Ho: Many entrepreneurs are very successful and capable in their careers.

I don’t want to talk about a certain sector or a certain person’s experience, because everyone has different fields, different industries, and different cycles. I think it’s important that we all have the opportunity to sit down and share. Therefore, this conference organized by the National Federation of Industry and Commerce is also very meaningful for entrepreneurs.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中国企业家杂志；编辑/翻译：CXO UNIONCXO联盟小U。

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