【访谈】访依文集团董事长夏华：推动“指尖产业”走向更广阔世界

在今年全国两会现场，全国人大代表、依文集团董事长夏华身着带有贵州苗绣设计元素的服饰，迈着铿锵的步伐走进人民大会堂。

作为新代表，过去一年的时间里，夏华一边调查研究，一边学习探索如何更好地履职尽责，让带领绣娘走出大山的梦想、深度参与乡村振兴的事业走得更远。她与苗绣结缘已有20年之久，叱咤时尚产业，打造民族文化品牌，让中国传统手工艺从深山走向世界舞台……一步一个脚印。 CXO UNION-CXO联盟（cxounion.cn）

“说起感触，想说的太多太多，20年风雨，20年如一日，20年坚持干一件事，路漫漫行之将至，此时我可以很自豪地说，依文一直不忘初心、砥砺前行。”夏华向中华工商时报记者吐露心声。

一、点亮“指尖产业”致富新路

2023年是夏华作为全国人大代表履职的第一年，也是担任中国民间商会副会长的第一年。一年来，夏华随着全国人大、全国工商联到贵州、云南、山东、吉林等地考察，为当地产业发展、乡村振兴等建言献策。她深感肩上的担子沉甸甸的，但也很快适应了新角色，投身新实践，走到更多基层地区去了解新情况。

去年全国两会期间，夏华关注贵州苗绣产业可持续发展问题，并提出推动传统产业数字化转型，以及建立文旅融合的乡村振兴特色产业创新示范基地。会后不久，依文集团在贵州省贵阳市建立青岩·寻坊苗绣产业基地，7月又在贵州省毕节市织金县建立依文·中国手工坊数字化产业基地。

“打造依文·中国手工坊数字化产业基地，就是要通过数字化手段，帮助绣娘对接订单，推动民族手工艺走向全球。”夏华告诉记者：“一开始我们把基地建到织金，绣娘们都没有信心，但当产业基地开放以后，绣娘们在现场边绣边卖，第一天就接了一个16万元的订单，她们都很开心，终于在自己家里就能接到订单了。”

2023年4月，依文·中国手工坊国潮生活方式新零售平台“深山集市”落户贵阳，在青岩·寻坊景点打造特色国潮街区，将民族元素与“吃、住、行、游、购、娱”功能结合，形成了“文旅+产业+工坊”的模型。

谈起和绣娘们在一起的点点滴滴，夏华总是笑意盈盈：“在青岩·寻坊工坊里，我看着绣娘们边刺绣边销售她们的产品，国潮旅行箱、刺绣包、蜡染包袋、土布玩偶、国潮服装成了游客争相购买的爆品，非常欣慰。通过这样的方式，苗绣也将被传播到更多地方。” CXO UNION-CXO联盟（cxounion.cn）

二、探索更高质量“指尖经济”

夏华经常往返于北京与贵州之间，她时不时就要去贵州看看绣娘们，观察“指尖产业”的新进展。

2021年，习近平总书记在考察贵州时指出，特色苗绣既传统又时尚，既是文化又是产业，不仅能够弘扬传统文化，而且能够推动乡村振兴。夏华说，这给一直深耕苗绣产业、助力共同富裕事业的依文人很大鼓舞，大家坚定信心要坚持走好这条路。

推动传统手工艺从“指尖艺术”走向“指尖产业”，依文集团磨砺多年才跨越一大步，如今从“指尖产业”再向“指尖经济”迈进，更加高质量、可持续发展下去，夏华还在不断研究和思考。

“‘文旅+工坊’是传统文化传承与现代市场需求的有效结合，是推动产业振兴和乡村振兴的有效途径，但目前在乡村地区发展文创产业和工坊产品的模式还不成熟。”夏华表示：“‘文旅+产业’的深度融合，是当前经济社会发展的重要方向，但文旅融合产品内容、生产、经营的市场化程度低，目前多以景点为中心，缺乏围绕主题的文旅融合产品研发和设计能力，导致文旅产品单一，不能满足游客消费需求。”

“文旅+产业+工坊”的融合发展路子，让绣娘们尝到了甜头，也让依文人看到”指尖产业”接地气、可复制的希望。基于实践的经验，夏华在今年全国两会上提出，充分发挥”工坊”在文旅融合发展中的重要作用，支持打造“文旅+产业+工坊”的文旅融合体验消费模型的建议。 CXO UNION-CXO联盟（cxounion.cn）

“可以在文化旅游景区像青岩·寻坊一样，设置工坊，让游客亲身体验当地的传统手工艺，感受到传统文化的魅力。”夏华说，这不仅可以提升游客的参与感和满足感，还可以促进当地传统产业转型升级。

除了着手自己企业的发展，夏华还希望更多的民营企业能加入行列，共同推动民族手工艺产业，合力共促乡村振兴。她认为，推动包括苗绣产业在内的民族传统手工艺产业的可持续发展，民营经济是重要力量。

“通过加强对民营企业的扶持和引导，系统性支持一批龙头民营企业深度参与、推动手工艺产业的快速发展，能够为当地手工艺从业者提供更多就业岗位和提高收入的机会，将有效促进当地经济发展。”夏华对记者说，她期待能有更多政策和平台支持，让更多民营企业能够参与进来。

三、坚定特色产业振兴道路

作为民营企业家全国人大代表，夏华对于民营经济发展充满信心。

“2023年，一批围绕民营经济含金量满满的政策集中出台，国家发展改革委内部设立民营经济发展局，加快推进民营经济促进法立法进程等，可以说，2023年民营经济恢复向好发展因素持续累积。”夏华感慨，民营企业在技术创新、进出口等方面表现亮眼，民营经济发展总体上呈现出稳中有进、稳中向好的基本态势，“2023年是民营经济史上具有非凡意义的一年。” CXO UNION-CXO联盟（cxounion.cn）

在夏华看来，2024年，大江南北、各行各业，民营企业正在以“拼”的精神、“闯”的劲头、“实”的干劲，坚定不移推动高质量发展。于变局中开新局，依文集团也正是其中一员。

记者了解到，今年依文·中国手工坊将继续推动中国民族文化产业发展，打造可复制的乡村振兴产业模型。“我们的设计师团队将在贵州、云南、内蒙古、海南等多个地区开发主题IP文创，我们计划通过IP及IP衍生品的合作方式，与各品牌进行跨界合作，产生更大的文化附加值，联合中外优秀设计师深入城市探寻人文历史，打造‘城市礼物’。”夏华说。

基于今年全国两会上提交的建议，夏华将持续关注文旅融合发展，带领依文集团探索打造城市文化“IP名片”，更好发挥工坊的作用，以可参与、可互动的国潮文化消费体验，推动城市沉浸式文旅产业生态圈体系建设。

此外，夏华介绍，“深山集市”也计划开拓新领域，将上新原创国潮玩偶系列产品，融合手工纺织、手工植物染等古老工艺，让玩偶和传统艺术碰撞出“新火花”，走进更多都市。

20年间，依文·中国手工坊团队常年穿梭在都市与大山之间，穿过了崎岖的山路，蹚过了原始的古道，在大山深处遇见了勤劳朴实的绣娘、宝贵的传统美学纹样和那些与都市渐行渐远的美好。

“我们带着这些美好和无数绣娘的梦想飞出了大山，走进了国际的时尚舞台。未来，我坚信，依文会带领绣娘们在产业振兴乡村的道路上越走越远。”夏华坚定地说。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Xia Hua, chairman of Visitywen Group: Promote the “fingertip industry” to the wider world

At the scene of the National Two sessions this year, Xia Hua, a deputy to the National People’s Congress and chairman of Yiwen Group, wore costumes with Guizhou Miao embroidery design elements and walked into the Great Hall of the People with a sonorous pace.

As a new representative, in the past year, Xia Hua investigated and studied, while learning to explore how to better perform his duties, so that he could lead Embroider Niang out of the mountains and deeply participate in the cause of rural revitalization. She has been associated with Miao Embroidery for 20 years, has dominated the fashion industry, created a national cultural brand, and made Chinese traditional handicrafts from the mountains to the world stage… One step at a time.

“Talking about feelings, want to say too much too much, 20 years of wind and rain, 20 years like a day, 20 years to do one thing, the road is long, at this time I can be very proud to say that Wen has not forgotten the original heart, temper forward.” Xia Hua confided to China Business Times reporter.

First, light up the “fingertip industry” to get rich

The year 2023 will be Xia Hua’s first year as a deputy to the National People’s Congress and the first year as vice president of the China Chamber of Commerce. Over the past year, Xia Hua, along with the National People’s Congress and the All-China Federation of Industry and Commerce, visited Guizhou, Yunnan, Shandong, Jilin and other places, and offered suggestions for local industrial development and rural revitalization. She felt the heavy burden on her shoulders, but she quickly adapted to her new role, engaged in new practices, and went to more grass-roots areas to learn about new situations.

During the National Two sessions last year, Xia Hua paid attention to the sustainable development of Guizhou Miao embroidery industry, and proposed to promote the digital transformation of traditional industries, as well as the establishment of a demonstration base for rural revitalization with cultural and tourism integration. Shortly after the meeting, Yiwen Group established Qingyan · Xunfang Miao embroidery industrial base in Guiyang, Guizhou Province, and in July established Yiwen · China Handicraft digital industrial base in Zhijin County, Bijie City, Guizhou Province.

“To build the digital industrial base of Yiwen · China Handicraft Workshop is to help embroider Niang docking orders and promote national handicrafts to the world through digital means.” Xia Hua told reporters: “At the beginning we built the base to Zhijin, embroidering women are not confident, but when the industrial base opened, embroidering women at the scene side by side selling, the first day received a 160,000 yuan order, they are very happy, finally in their own home can receive orders.”

In April 2023, the “Deep Mountain Market”, a new retail platform of Chinese handicraft Workshop Guochao lifestyle, settled in Guiyang, creating a characteristic Guochao street in Qingyan · Xunfang scenic spot, combining ethnic elements with the functions of “eating, living, traveling, traveling, shopping and entertainment” to form a model of “cultural tourism + industry + workshop”.

Talking about the little things with the embroidery ladies, Xia Hua always smiled: “In Qingyan · Xunfang workshop, I watched the embroidery ladies selling their products while embroidering, national tide suitcases, embroidery bags, batik bags, native cloth dolls, national tide clothing became the explosive products that tourists competed to buy, very gratified.” In this way, Miao embroidery will also be spread to more places.” CXO UNION-CXO联盟（cxounion.cn）

Second, explore higher quality “fingertip economy”

Xia Hua often travels between Beijing and Guizhou, and she will go to Guizhou from time to time to see the embroidery women and observe the new progress of the “fingertip industry”.

Xia Hua said that this has been deeply cultivated Miao embroidery industry, to help the cause of common prosperity of the people in Wen, we firmly confidence to adhere to this road.

To promote traditional handicraft from “fingertip art” to “fingertip industry”, Yiwen Group has taken a big step after years of sharpness, and now from “fingertip industry” to “fingertip economy”, more high-quality and sustainable development, Xia Hua is still studying and thinking.

“‘ Cultural tourism + Workshop ‘is an effective combination of traditional cultural inheritance and modern market demand, and an effective way to promote industrial revitalization and rural revitalization, but the current model of developing cultural and creative industries and workshop products in rural areas is not mature.” Xia Hua said: “The deep integration of ‘cultural tourism + industry’ is an important direction of current economic and social development, but the content, production and management of cultural tourism integration products are low in the market, most of the current scenic spots as the center, the lack of research and development and design capabilities of cultural tourism integration products around the theme, resulting in a single cultural tourism products, can not meet the needs of tourists.”

The integrated development path of “cultural tourism + industry + workshop” gives embroiders a taste of sweetness, and also allows literati to see the hope of “fingertip industry” grounded and replicable. Based on practical experience, Xia Hua proposed at the National Two Sessions this year that the important role of “workshop” in the integration of cultural and tourism development should be given full play, and the proposal of supporting the creation of a cultural and tourism integration experience consumption model of “cultural and tourism + industry + workshop” should be supported.

“Workshops can be set up in cultural tourist areas like Qingam Xunfang, so that tourists can experience local traditional crafts and feel the charm of traditional culture.” This can not only enhance tourists’ sense of participation and satisfaction, but also promote the transformation and upgrading of local traditional industries, Xia said. CXO UNION-CXO联盟（cxounion.cn）

In addition to the development of their own enterprises, Xia Hua also hopes that more private enterprises can join the ranks, jointly promote the national handicraft industry, and jointly promote the revitalization of rural areas. She believes that the private economy is an important force to promote the sustainable development of the national traditional handicraft industry, including the Miao embroidery industry.

“By strengthening the support and guidance of private enterprises, systematically supporting a group of leading private enterprises to deeply participate in and promote the rapid development of the handicraft industry, it can provide more jobs and increase income opportunities for local handicraft practitioners, and will effectively promote local economic development.” Xia Hua told reporters that she expects more policy and platform support to allow more private companies to participate.

Third, we will firmly pursue the path of revitalizing industries with distinctive characteristics

As a private entrepreneur deputy to the National People’s Congress, Xia Hua is full of confidence in the development of the private economy. CXO UNION-CXO联盟（cxounion.cn）

“In 2023, a number of gold-rich policies around the private economy will be introduced, the National Development and Reform Commission will set up a private economic development bureau, and accelerate the legislative process of the private economy promotion Law. It can be said that the factors for the recovery of the private economy in 2023 will continue to accumulate.” Xia Hua sighed, private enterprises in technological innovation, import and export and other aspects of the outstanding performance, the development of the private economy in general showed a stable progress, stable and good basic situation, “2023 is a year of extraordinary significance in the history of the private economy.”

In Xia Hua’s view, in 2024, the north and south of the river and all walks of life, private enterprises are unswervingly promoting high-quality development with the spirit of “fight”, the momentum of “rush” and the energy of “real”. In the changing situation to open a new bureau, Iwen Group is also one of them.

The reporter learned that this year, the Chinese handicraft workshop will continue to promote the development of China’s national cultural industry and create a replicable rural revitalization industry model. “Our designer team will develop themed IP literature and creations in Guizhou, Yunnan, Inner Mongolia, Hainan and other regions. We plan to cooperate with various brands through IP and IP derivatives to generate greater cultural added value, and collaborate with outstanding Chinese and foreign designers to explore the cultural history of the city and create ‘urban gifts’.” Xia Hua said.

Based on the proposals submitted at the National Two Sessions this year, Xia Hua will continue to pay attention to the integrated development of cultural and tourism, lead the Group to explore the creation of urban cultural “IP business cards”, better play the role of workshops, and promote the construction of the urban immersive cultural and tourism industry ecosystem system with participatory and interactive cultural consumption experience.

In addition, Xia Hua introduced, “Deep mountain market” also plans to open up new areas, will be on the new original national tide doll series products, integration of hand-woven, hand-dyed plants and other ancient crafts, so that dolls and traditional art collision out of “new sparks”, into more cities.

In the past 20 years, the Chinese handicraft team has been shuttling between the city and the mountain all the year round, passing through the rugged mountain road, wading through the primitive ancient road, and meeting the hard-working and simple embroidery niang, valuable traditional aesthetic patterns and those who are gradually moving away from the city.

“We flew out of the mountains with these beautiful and countless embroidery women’s dreams and entered the international fashion stage.” In the future, I firmly believe that Wen will lead the embroidery women to go further and further on the road of industrial revitalization of the countryside.” Xia Hua said firmly. CXO UNION-CXO联盟（cxounion.cn）

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中华工商时报；编辑/翻译：CXO UNIONCXO联盟小U。

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