【CXO观点】中化能源CIO胡斌：石油化工行业数字化转型探索与实践

本文来源于D1Net

中国中化控股有限责任公司(简称“中化控股”)是国务院国资委监管的国有重要骨干企业，成立于2021年5月，由中国中化集团有限公司与中国化工集团有限公司重组而成，是全球规模最大的综合性化工企业之一，业务分布150个国家和地区，全球拥有22万员工，海外员工占比48%，境内外上市公司为16家。中化控股的战略定位是打造以生命科学和材料科学为引领，以基础化工为支撑，以环境科学为保障，科技驱动的世界一流综合性化工企业。

中化能源股份有限公司(简称“中化能源”)在中化控股之下承载基础化工业务板块，是一家科技驱动、创新成长、卓越管理的石油石化产业运营商及综合服务商，业务由勘探开发、石油贸易、炼油化工、仓储物流、油品销售、石化销售等专业板块构成，具备完备的石油化工产业链。中化能源通过自主研发的基于互联网技术的全新石油石化产品经营平台，积极拥抱数字化浪潮，持续实现产业数字化升级。cxounion.cn

石化企业身处传统行业，在生产环节面临着来自安全、环保、效率和节能等诸多方面的挑战。石油化工市场有限，由于全球产能的不断扩大，行业市场竞争持续加剧。目前，石油化工行业整体的数字化基础水平薄弱，企业间的数字鸿沟明显，产业协同水平偏低，数字化转型较其他行业相比仍然存在较大差距。与此同时，石化企业正面临着巨大的数字化发展空间。

一、“线上中化”数字化转型目标

2019年底到2020年初，为推动数字技术与研发、生产、经营和管理等方面的深度融合，中化能源提出了围绕“三个全、四要素”两大关键词的“线上中化”数字化转型目标，通过打造“全在线、全连接、全协同”的数字化环境，以数字化思维推动业务模式重塑，以数据驱动管理模式创新升级，提升一体化协同经营与盈利能力，在十四五期末实现中化能源的数字化转型，助力中化能源实现高质量发展。

“三个全”中的第一步是全在线，指把所有的业务流程、商业关系、企业资产和管理活动全部由线下搬到线上，实现全在线的数字化过程。第二步是全连接，实现网络化。根据梅特卡夫定律：一个网络的价值与其节点数的平方成正比，中化能源期望通过多点的数字化转型形成网络，实现价值的指数级增长。第三步全协同，实现智能化。cxounion.cn

“四要素”指以客户为中心，塑造关注员工和社会，保障股东利益的企业。

二、“线上中化”数字化转型架构

中化能源的数字化转型架构分为几个层级，在底层由集团统筹建设一云、一湖，在平台级分为共享技术平台、业务创新平台和战略管控平台，在平台之上是为全集团和客户打造的统一门户。胡斌提到，三个平台在中化能源内部进行分工建设，其中战略管控和共享平台由中化能源控股统一打造，而在商业模式创新领域，由于石化行业产业链从石油贸易、炼油化工、仓储物流到油品销售等涵盖多个不同的业务场景，为此中化能源充分发挥各业务板块的主动性，以业务导向和价值驱动为出发点，打造不同业务场景下的业务创新平台，实现全在线、全连接、全协同的业务创新应用，从而达到总部运营管控、业务模式创新和共享能力支撑的平衡。

中化能源通过打造数据平台，建设数据层、运营层、计划层以及决策优化层的数据应用与服务，通过大数据和人工智能技术的深度融合，实现全局的一体化协同优化，为企业内部业务场景和外部场景赋能。与此同时，为推动“线上中化”战略落地，从集团到中化能源控股，建立了完整的组织体系，保证一张蓝图绘到底。cxounion.cn

三、中化能源数字化转型探索与实践

随后，胡斌从企业内部业务应用场景和行业应用场景两个维度分别介绍了中化能源的数字化转型落地应用案例。首先介绍了基于炼化业务、油品销售、化工品销售和仓储业务四大内部业务应用场景的数字化转型实践。

1、在炼化业务板块

中化能源炼化基地坐落于福建省湄洲湾，该石化工业园区目前拥有1500万吨/年的原油加工能力，100万吨/年乙烯和80万吨/年对二甲苯产能。炼化业务是中化能源发展战略的支点，中化能源以智能制造对标模型的评价体系为指引，围绕采购的数字化研发，工厂的设计和交付，智能生产以及运营营销管理等方面，建立了一套完整的数据模型，持续推进生产过程优化和供应链优化，提升安全、环保的管理水平。

2、在油品销售领域

随着电动车的发展，能源行业发生了巨大变化，传统自建加油站的发展模式已经不适应当前的发展形式，轻资产模式成为中化能源在当前环境下推动业务持续发展的战略选择。目前，中化能源在全国范围内的17个省市建立了营销网络，布局了将近600座自营及合作经营站和800多座加盟站，成为行业优秀的油品销售公司。围绕轻资产战略，中化能源通过数字化转型，围绕智慧油站解决方案打造了业主端APP、管服APP和车主APP，通过移动端推动轻资产战略的发展。据悉，管服平台在多地试用达到较好预期，现已启动全国范围的模块化推广，加快“自营+平台+服务”的轻资产战略，助推成品油销售向平台服务模式的数字化转型。cxounion.cn

3、在化工品销售领域

中化能源的销售业务辐射福建省和华东、华南地区，在全国多地配备了70多个中转库，与全球一流的石化供应商建立了稳定的合作关系。化工品销售面临的最大问题是解决卖给谁、卖多少钱、卖多少量的问题，这些问题在传统模式下持续多年都未找到好的解决方案。因此在数字化转型过程中，中化能源搭建了“壹化网+统一业务平台”，通过创新数字化营销模式，实现了业务流程的全面上线，系统功能的高效智能，关键节点的标准合规和对外服务的便捷人性化。壹号网在实现中化能源化工品全部上线的基础上，凭借创新的线上营销模式和完善的系统管理，吸引了中国海油、万华、中石化等诸多第三方的优质资源参与，成为石化电商领域的代表性平台。

4、在仓储业务领域

中化能源以数字化、标准化为手段打造“中化物流港”，实现业务平台化转型。中化能源将内部的几大库区由单一仓储业务向物流上下游及增值环节延伸，通过智能化、专业化管理提供涵盖物流、资金流和信息流的集成、一站式服务，提升几大库区的运营效率和安全管理水平，向第三方库区推广，打造创新型的石化物流综合服务平台。cxounion.cn

四、破解石化供应链、交易效率和信用难题

除此之外，中化能源针对行业中存在的关键问题为行业赋能，提供两大数字化转型解决方案。

石化供应链存在行业充分市场化、规模分散化以及交易简单同质化等诸多问题，许多业务场景尚未实现在线化，上下游之间缺少相互连接与协同，是产业链上最为薄弱的环节。为破解产业供应链管理中切实存在的诸多问题，中化能源运用自身在数字化转型方面的实践经验，打造“66云链”平台，涵盖自助备案预约，排队车船的运单管理、主动配送，智慧园区，在线商检等功能。

66云链平台是集仓储、运输为一体的能化供应链数字化的基础设施，提供一站式在线物流解决方案和区块链数字仓单供应链金融解决方案，为企业构建实时在线的供应链多方协作能力，帮助企业建立和完善安全、高效、可信的数字供应链业务和服务体系。目前66云链已服务于行业100余家龙头企业，取得了显著的社会和经济效益。此外，为落实党中央、国务院对国企改革的要求，中化能源积极推动体制机制创新，通过引战混改设立“六六云链科技”，通过员工持股试点，实现在双创领域的探索。

能源石化属于资金密集型行业，资产和资金的体量非常大，在当前的交易环节存在效率和安全两大难题。石化货物在途时间长，这意味着大量资金在将近5天的时间内被冻结。此外，由于行业采用纸质单据交易，存在非常大的造假获利空间。为了破解以上两大难题，中化能源顺应全球区块链分布式平台的发展趋势，建设以区块链为底层技术的核心应用平台，针对跨境贸易各环节的核心单据和流程进行数字化，大大提升了合同签订、货款汇兑、提单流转、海关监管等各环节的效率。cxounion.cn

五、数字化转型实践感悟

最后，胡斌总结了中化能源在数字化转型与实践过程中的几点感悟：

一是高层领导坚定的战略指引。数字化转型需要持续投入，高层坚定的战略指引是前提，“三分建、七分养”的规律在数字化转型领域仍然适用。

二是以业务导向、价值导向、问题导向为原则。传统信息化更侧重于项目管理，强调规范化、标准化，而数字化转型一定是与业务紧密结合，侧重于解决业务痛点，实现业务价值。

三是明确创新主题，激活创新动力。数字化转型的创新主体并不是信息管理部门，而是业务和管理部门，应该让一线与市场和客户接触最紧密的团队来驱动创新。

四是整体规划，分步落地。形成大规划、细方案打好基础，围绕重点场景、关键领域集中投放资源，专项突破，采用敏捷的方式小步快跑，快速迭代。cxounion.cn

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

翻译：

Sinochem Holdings Co., LTD. (hereinafter referred to as “Sinochem Holdings”) is an important state-owned backbone enterprise supervised by the State-owned Assets Supervision and Administration Commission of the State Council. Founded in May 2021, Sinochem Group Co., Ltd. and China National Chemical Group Co., LTD were restructured. It is one of the largest comprehensive chemical enterprises in the world, with business distribution in 150 countries and regions. The company has 220,000 employees worldwide, with overseas employees accounting for 48%. There are 16 listed companies at home and abroad. The strategic positioning of Sinochem Holdings is to build a world-class comprehensive chemical enterprise led by life science and material science. Supported by basic chemical engineering and guaranteed by environmental science. And driven by science and technology.

It is a technology-drivencxounion.cn

Sinoenergy Co., LTD. (hereinafter referred to as “Sinoenergy”) carries the basic chemical business segment under Sinochem Holdings. It is a technology-driven, innovative and excellent management operator and comprehensive service provider in the petroleum and petrochemical industry.

Its business consists of exploration and development, petroleum trade, refining and chemical industry, warehousing and logistics. Oil product sales, petrochemical sales and other professional segments. With a complete petrochemical industry chain. Through the independent research and development of the new Internet technology based oil and petrochemical products business platfor. Sinoenergy actively embrace the digital wave, continue to achieve industrial digital upgrading. Hu Bin, chief information Officer of Energy Division of Sinochem Holdings. I shared the practice of the digital transformation of Sinochem Energy at the second Conference on the integration of the Two chemicals and Digital transformation. The enterprise network D1Net edited and arranged the speech content, providing reference for the CIO in the process of implementing the digital transformation.

Petrochemical enterprises are in traditional industries, facing many challenges from safety, environmental protection, efficiency and energy saving in production links. The petrochemical market is limited and competition in the industry continues to intensify. Due to the continuous expansion of global production capacity. At present, the overall digital foundation level of the petrochemical industry is weak, the digital divide between enterprises is obvious. The level of industrial collaboration is low. And there is still a big gap in digital transformation compared with other industries. At the same time, petrochemical enterprises are facing huge digital development space.

The goal of digital transformation of “online Zhonghua”

From the end of 2019 to the beginning of 2020, in order to promote the deep integration of digital technology with R&D, production, operation and management. Sinoenergy proposed the digital transformation goal of “online Sinochem” centering on two key words of “three integralities and four elements”. By creating a digital environment of “all online, all connected and all collaborative”. Sinoenergy promotes the reshaping of business model with digital thinking. We will innovate and upgrade the data-driven management model, improve the integrated collaborative operation and profitability. And realize the digital transformation of Sinoenergy by the end of the 14th Five-Year Plan to help Sinoenergy achieve high-quality development.cxounion.cn

The first step of the “three Perfections” is all-online, which refers to the digital process of moving all business processes. Business relationships, corporate assets and management activities from offline to online. The second step is to fully connect and realize the network. According to Metcalfe’s law: the value of a network is proportional to the square of its number of nodes. Sinoenergy expects to form a network through multi-point digital transformation and realize exponential growth of value. The third step is full collaboration to realize intelligence.

“Four elements” refers to a customer-centric enterprise that focuses on employees and society and protects the interests of shareholders.

Digital transformation framework of “online Zhonghua”

The digital transformation structure of Sinoenergy is divided into several levels. At the bottom level, the group plans to build a cloud and a lake; at the platform level, it is divided into a shared technology platform. A business innovation platform and a strategic management and control platform. Above the platform is a unified portal for the whole group and customers.

Hu Bin mentioned that the three platforms are under division of labor within Sinoenergy. Among which the strategic control and sharing platforms are created by Sinoenergy Holding. In the field of business model innovation, Sinoenergy gives full play to the initiative of each business segment. Because the industry chain of the petrochemical industry covers many different business scenarios from oil trade, refining and chemical industry, warehousing and logistics to oil product sales. With business orientation and value driving as the starting point, the company builds business innovation platforms under different business scenarios to achieve fully online, fully connected and fully collaborative business innovation applications, so as to achieve the balance of headquarters operation control, business model innovation and sharing capability support.cxounion.cn

By building a data platform, constructing data applications and services of data layer, operation layer, planning layer and decision optimization layer. Sinoenergy achieves global integrated collaborative optimization through deep integration of big data and artificial intelligence technology, enabling internal business scenarios and external scenarios of the enterprise. At the same time, in order to promote the implementation of the strategy of “online Sinochem”, a complete organizational system has been established from the Group to Sinochem Energy Holdings to ensure that a blueprint is drawn to the end.

Exploration and practice of Sinochem Energy Digital transformation

Then, Hu Bin introduced the practical application cases of Sinoenergy’s digital transformation from two dimensions of internal business application scenarios and industrial application scenarios. Firstly, the digital transformation practice based on four internal business application scenarios of refining and chemical business, oil sales, chemical sales and storage business is introduced.

In the refining and chemical business segment

In the refining and chemical business segment, Sinochem Energy’s refining and chemical base is located in Meizhou Bay, Fujian Province. The petrochemical industrial park currently has a processing capacity of 15 million tons/year of crude oil, 1 million tons/year of ethylene and 800,000 tons/year of paraxylene. Refining and chemical business is the fulcrum of Sinoenergy’s development strategy. Guided by the evaluation system of intelligent manufacturing benchmarking model, Sinoenergy has established a complete set of data model centering on the digital research and development of procurement, plant design and delivery, intelligent production and operation and marketing management, so as to continuously promote the optimization of production process and supply chain, and improve the management level of safety and environmental protection.

In the field of oil salescxounion.cn

In the field of oil sales, with the development of electric vehicles, great changes have taken place in the energy industry. The development mode of traditional self-built gas stations is no longer suitable for the current development form. The asset-light mode has become the strategic choice for Sinoenergy to promote the sustainable development of its business under the current environment.

At present, Sinoenergy has established a marketing network in 17 provinces and cities across the country, with nearly 600 self-operated and cooperative operating stations and more than 800 franchised stations, becoming an excellent oil sales company in the industry. Focusing on the asset-light strategy, Sinoenergy has developed the owner-end APP, management service APP and car owner APP based on the smart oil station solution through digital transformation, and promoted the development of the asset-light strategy through the mobile terminal. It is reported that the management service platform has reached good expectations in trial in many places. Now it has started the nationwide modular promotion, accelerated the asset-light strategy of “self-management + platform + service”, and boosted the digital transformation of refined oil sales to platform service mode.

In the field of chemical sales

In the field of chemical sales, Sinoenergy’s sales business radiates to Fujian Province, East China and South China, with more than 70 transfer warehouses in many places across the country, and it has established stable cooperative relations with the world’s first-class petrochemical suppliers. The biggest problem facing the sale of chemicals is to solve the problem of who to sell, how much to sell, and how little to sell. These problems have not found a good solution for many years under the traditional model. cxounion.cn

Therefore, in the process of digital transformation, Sinoenergy has built the “Yihua Network + unified business platform”. Through the innovation of digital marketing mode, Sinoenergy has realized the full online business process, efficient and intelligent system functions, standard compliance of key nodes and convenient and humanized external services. On the basis of bringing all the chemicals of Sinochem Energy online and relying on its innovative online marketing mode and sound system management, Yihao.com has attracted high-quality resources from many third parties, such as CNOOC, Wanhua and Sinopec, and become a representative platform in the petrochemical e-commerce field.

In the field of warehousing business

In the field of warehousing business, Sinoenergy builds a “Sinochem Logistics Port” by means of digitization and standardization to realize the transformation of business platform. Sinoenergy has extended several reservoir areas from single warehousing business to upstream and downstream logistics and value-added links. Through intelligent and professional management, Sinoenergy provides integrated and one-stop services covering logistics, capital flow and information flow, improves the operation efficiency and safety management level of several reservoir areas, and promotes it to the third party reservoir areas, creating an innovative comprehensive petrochemical logistics service platform.

Solve petrochemical supply chain, transaction efficiency and credit problems

In addition, SinoEnergy provides two major digital transformation solutions to empower the industry by addressing the key problems existing in the industry.

The petrochemical supply chain has many problems, such as full marketization of the industry, decentralization of scale and simple homogenization of transactions. Many business scenarios have not been realized online, and there is a lack of interconnection and coordination between upstream and downstream, which is the weakest link in the industrial chain. In order to solve the practical problems in industrial supply chain management, Sinoenergy uses its own practical experience in digital transformation to build a “66 cloud chain” platform, which covers the functions of self-service record booking, waybill management of queuing vehicles and ships, active distribution, intelligent park, online commodity inspection and so on.

It provides one-stop online logistics solutions and blockchain digital

66 Cloud chain platform is a digital supply chain infrastructure that integrates warehousing and transportation. It provides one-stop online logistics solutions and blockchain digital warehouse receipt supply chain finance solutions, builds real-time online multi-party cooperation ability of supply chain for enterprises, and helps enterprises establish and improve safe, efficient and reliable digital supply chain business and service system. At present, 66 Cloud chain has served more than 100 leading enterprises in the industry and achieved significant social and economic benefits. In addition, in order to implement the requirements of the CPC Central Committee and The State Council on the reform of state-owned enterprises, Sinoenergy actively promotes the innovation of system and mechanism.Establishes the “Six Cloud Chain technology” through mixed-mix reform, and realizes the exploration in the field of mass entrepreneurship and innovation through the pilot of employee stock ownership.

Energy and petrochemical industry is a capital-intensive industry with a large amount of assets and capital. In the current trading links, there are two major problems: efficiency and safety. The long transit time of petrochemical cargoes meant that large amounts of money were frozen for nearly five days. In addition, because the industry adopts paper documents transaction, there is a very large profit space of fraud. In order to solve the above two problems, Sinoenergy complies with the development trend of global blockchain distributed platform. Builds a core application platform with blockchain as the underlying technology. Digitizing the core documents and processes of all links of cross-border trade, greatly improving the efficiency of contract signing, payment for goods, bill of lading transfer, customs supervision and other links.cxounion.cn

Reflections on digital transformation practice

Finally, Hu Bin summed up several reflections of Sinoenergy in the process of digital transformation and practice:

First, firm strategic guidance from senior leaders. Digital transformation requires continuous investment, and firm strategic guidance from the top is the premise. The law of “three parts construction and seven parts support” is still applicable in the field of digital transformation.

The second is the principle of business orientation, value orientation and problem orientation. Traditional informatization focuses more on project management, emphasizing standardization and standardization, while digital transformation must be closely combined with business. Focusing on solving business pain points and realizing business value.

Third, define the theme of innovation and activate the impetus for innovation. The innovation subject of digital transformation is not the information management department, but the business and management department. The front-line team that has the closest contact with the market and customers should drive the innovation.

Fourth, overall planning, step by step landing. Lay a solid foundation for a big plan and a fine plan, focus on key scenes and key areas to invest resources, make special breakthroughs, and adopt an agile way to take small steps and fast iteration.

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于企业网D1Net；编辑/翻译：CXO UNIONCXO联盟小C。

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。
本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。