如何做好ToC营销数字化？数字化灯塔大会大咖嘉宾面对面

2021年是“十四五”规划开局之年，是企业数字化转型的加速年。作为制造业大国，制造行业是中国的重点支柱行业，是实体经济主体，是立国之本，兴国之器，强国之基，也是本轮数字化转型的焦点和主战场。

2021中国制造业数字化灯塔大会暨中国数字化转型展制造业专场将在12月4日-5日于南浔古镇召开！本次大会将邀请来自政府、制造业500强企业、咨询公司、金融投资公司等20+大咖从不同视角进行分享，300+行业精英齐聚一堂，共探制造业数字化转型之道。

以下嘉宾将应邀出席本次会议并参与TOC营销圆桌讨论：

一、特邀主持人

杨方 Sequoia（红杉中国）科技赋能副总裁

公司简介

Sequoia（红杉资本）始终致力于帮助创业者成就基业长青的伟大公司，为成员企业带来丰富的全球资源和宝贵的历史经验。49年来，红杉资本投资了众多创新企业和产业潮流的领导者。红杉资本中国基金作为「创业者背后的创业者」，专注于TMT、医疗健康、消费品/现代服务三个方向的投资机遇。16年来，红杉资本中国基金投资了近600家具有鲜明技术特征、创新商业模式、具备高成长性和高发展潜力的企业。

二、圆桌嘉宾

陈源，Tyson Foods Inc（美国泰森公司）-国际事业部-中国区数字化转型负责人 、区块链生态研究员/通证经济设计师，AI 算法专家 、中国管理科学研究院通证生态实验室主任 、《国际融资》特约撰稿人 。现任美国泰森公司中国区数字化转型负责人，带领企业完成智能制造“无人工厂”的 设计及落地、数据驱动下企业数字大脑的模型设计及落地，以及产业区块链在食品安全追溯及供应链价值传导、分布式金融方面的解决方案设计及落地，是Tyson企业联盟链核心共识机制以及经济模型的设计者及布道者，引领Tyson国际事业部进行食品工业及农业的数字化行业标准梳理，以及数字资产化视角下的区块链应用架构设计。

公司简介

美国泰森食品股份有限公司（Tyson Foods Inc.）创始于1935年，总公司位于美国阿肯萨州。泰森公司于2001年与美国IBP公司合并，目前是是全球最大的鸡肉、牛肉、猪肉供应商及生产商，也是最大的牛皮（盐/蓝湿皮）和猪皮生产商。在美国鸡肉市场占为25%。经历了70多年的稳健成长，现列世界《财富》500强中第二大食品公司。

三、圆桌嘉宾

徐为，现任书香门地集团股份有限公司 CIO，深耕家居行业信息化建设岗位10多年。财务出身，精通业务熟悉技术。尤其对家居行业的营销数字化建设理解深刻，多次参与并深刻体会智能家居项目建设中的馅饼与陷阱。熟悉并主导多项智能制造项目的建设工作（智能仓储，智慧云仓，智能化产线）

公司简介

瓦卢瑞克集团是全球优质无缝钢管解决方案领导者，主要服务于能源市场 （石油天然气，发电）。此外，瓦卢瑞克也将业务扩展至工业领域 （机械工程、汽车、建筑等）。瓦卢瑞克拥有23，000余名员工，并通过综合性的生产工厂，先进的研发技术以及分布在20多个国家的分支机构，为客户提供创新性的全球解决方案，不断满足21世纪的能源挑战。

四、圆桌嘉宾

刘大勇，九阳信息总监，高级工程师，拥有甲乙方经验，多年企业IT负责人履历。

公司简介

九阳，品质小家电领导品牌。1994年，九阳发明世界第一台豆浆机，让千家万户方便喝上了豆浆。27年来，九阳秉承健康、创新的核心DNA，经历了”三个十年”的发展。近年来，九阳大力推进原创创新，打造圈层化产品，满足不同消费者需求。不用手洗破壁机、不用手洗豆浆机、无涂层蒸汽饭煲等升级换代的原创产品，为追求品质生活的人们带来极致、便捷、愉悦的生活方式。

五、圆桌嘉宾

苏欣宁，江苏恒顺醋业股份有限公司CIO，2000年至今任江苏恒顺醋业股份有限公司信息管理部经理、电子商务公司经理、江苏恒睿数据投资运营有限公司总经理。一直从事公司的信息系统集成、数据平台开发、信息化项目建设实施。认真分析传统型现状以及面临机遇与挑战，带领团队持续推进企业信息化建设，设计应用信息系统实现企业的管理提升、生产经营过程精细化管控、市场营销管理大数据挖掘，为扩大品牌知名度、提高企业核心竞争力提供有力支撑。负责总公司及分子公司的ERP、集团财务、供应链、OA、物流平台、SFA、溯源等系统的实施，在系统架构、平台集成中持续创新，解决了传统行业中的多个管控难点。近年来参与多个省市级信息化项目研究与建设。

公司简介

江苏恒顺集团有限公司，是一家创建于1840年的大型企业集团，公司设有国家级的博士后工作站，下辖数十家子公司。其中，江苏恒顺醋业股份有限公司是中国规模最大、经济效益最好的食醋生产企业、国家农业产业化重点龙头企业，也是全国精神文明建设工作先进单位。2001年，由该公司发行的4000万A股股票正式上市，恒顺也由此成为国内同行业首家上市公司。

峰会主题：灯塔领航，数智驱动

峰会时间：2021年12月4日-5日

峰会地点：南浔古镇

面向人群：CIO/CDO等高管群体，及生产、研发、财务、人力、运营、供应链等制造业管理人员，以上人群可免费参会。扫描下方二维码或点击阅读原文，报名参会。

数字化服务商需点击下方链接购票参与

翻译：

ECIO|2021 China Manufacturing Digitization Summit

2021 is the first year of the “14th Five-Year Plan” and the year of accelerating the digital transformation of enterprises. As a manufacturing country, the manufacturing industry is China’s key pillar industry, is the main body of the real economy, is the foundation of the country, the tool of the country, the foundation of the country, and is also the focus and main battlefield of the current round of digital transformation.

2021 China Manufacturing Digital Lighthouse Conference and China Digital Transformation Exhibition Manufacturing special session will be held in Nanxun Ancient Town on December 4th and 5th! This conference will invite 20+ big coffee from the government, top 500 manufacturing enterprises, consulting companies, financial investment companies, etc., to share from different perspectives, and 300+ industry elites will gather together to explore the way of digital transformation of manufacturing industry.

The following guests will be invited to attend the conference and participate in the TOC Marketing Roundtable discussion:

Special Host

Yang Fang Vice President of Technology Empowerment at Sequoia China

Company profile

Sequoia Capital has always been committed to helping entrepreneurs build great companies that are built to last, bringing a wealth of global resources and valuable historical experience to member companies. For 49 years, Sequoia Capital has invested in innovative companies and industry leaders. As the “entrepreneur behind the entrepreneur”, Sequoia Capital China Fund focuses on investment opportunities in three directions: TMT, healthcare, consumer goods/modern services. Over the past 16 years, Sequoia Capital China Fund has invested in nearly 600 enterprises with distinct technological characteristics, innovative business models, high growth and high development potential.

Round Table guests

Chen Yuan, head of digital transformation of Tyson Foods Inc. (Tyson Corporation) – International Business Division – China, blockchain ecology researcher/Token economy designer, AI algorithm expert, Director of Token Ecology Laboratory of China Academy of Management Science, and contributing writer of International Financing. He is currently in charge of digital transformation in China of Tyson Company, leading the company to complete the design and implementation of intelligent manufacturing “unmanned factory”, the model design and implementation of data-driven enterprise digital brain, and the solution design and implementation of industrial blockchain in food safety traceability, supply chain value transmission, and distributed finance. He is the designer and evangelist of the core consensus mechanism and economic model of Tyson enterprise alliance chain, leading Tyson International Division to organize the digital industry standards of the food industry and agriculture, and design the blockchain application architecture from the perspective of digital assets.

Company profile

Tyson Foods Inc. was founded in 1935 and is headquartered in Arkansas, USA. Tyson, which merged with IBP in 2001, is the world’s largest supplier and producer of chicken, beef and pork, as well as the largest producer of cowhide (salt/wet blue skin) and pig skin. It accounts for 25% of the U.S. chicken market. After more than 70 years of steady growth, it is now listed as the second largest food company in the world Fortune 500.

Round table guests

Xu Wei, currently CIO of Shuxiang Mendi Group Co., LTD., has been deeply engaged in home industry information construction for more than 10 years. Finance background, business savvy and technical. In particular, I have a deep understanding of the digital construction of marketing in the home industry, and have participated in and deeply experienced the pie and trap in the construction of smart home projects for many times. Familiar with and leading the construction of a number of intelligent manufacturing projects (intelligent warehousing, intelligent cloud warehouse, intelligent production line)

Company profile

The Vallourec Group is a global leader in quality seamless steel pipe solutions, mainly serving the energy market (oil and gas, power generation). In addition, Vallourec has expanded into the industrial sector (mechanical engineering, automotive, construction, etc.). With more than 23,000 employees, Vallourec provides customers with innovative global solutions to meet the energy challenges of the 21st century through comprehensive manufacturing facilities, advanced research and development technology and offices in more than 20 countries.

Round Table guests

Liu Dayong, Information Director of Jiuyang, senior engineer, with experience in Party A and Party B, many years of experience in charge of enterprise IT.

Company profile

Jiuyang, the leading brand of quality small household appliances. In 1994, Jiuyang invented the world’s first soy milk machine, so that thousands of households can easily drink soy milk. Over the past 27 years, Jiuyang has adhered to the core DNA of health and innovation and experienced the development of “three decades”. In recent years, Jiuyang has vigorously promoted original innovation and created circular products to meet different consumer needs. No hand-washing wall breaking machine, no hand-washing soybean milk machine. No coating steam rice cooker and other upgraded original products. For the pursuit of quality of life to bring the ultimate, convenient, pleasant lifestyle.

Round Table Guests

Su Xinning, CIO of Jiangsu Hengshun Vinegar Co., LTD., has been the manager of information management Department of Jiangsu Hengshun Vinegar Co., LTD., the manager of e-commerce company. And the general manager of Jiangsu Hengrui Data Investment and Operation Co., LTD since 2000. Has been engaged in the company’s information system integration, data platform development, information project construction and implementation. Carefully analyze the traditional status quo and the opportunities and challenges faced, lead the team to continue to promote the construction of enterprise informatization, design and apply information systems to achieve enterprise management improvement, fine control of production and operation process, marketing management big data mining, and provide strong support for expanding brand awareness and improving the core competitiveness of enterprises.

Responsible for the implementation of ERP, group finance, supply chain, OA, logistics platform, SFA, traceability and other systems of the head office and molecular company;. Continuous innovation in system architecture and platform integration; solved many management and control difficulties in traditional industries. In recent years, he has participated in the research and construction of many provincial and municipal informatization projects.

Company profile

Jiangsu Hengshun Group Co., Ltd. is a large enterprise group founded in 1840, the company has a national postdoctoral workstation, under the jurisdiction of dozens of subsidiaries. Among them, Jiangsu Hengshun Vinegar Industry Co., Ltd. is the largest vinegar production enterprise with the best economic benefits in China. The key leading enterprise of national agricultural industrialization, and the advanced unit of national spiritual civilization construction. In 2001, 40 million A-shares issued by the company were officially listed. And Hengshun became the first listed company in the same industry in China.

Summit theme: Lighthouse navigation, data intelligence drive

Summit Date: December 4-5, 2021

Summit venue: Nanxun Ancient Town

For the crowd: CIO/CDO and other executive groups, and production, research and development, finance, human resources, operations, supply chain and other manufacturing managers, the above people can attend free of charge. Scan the QR code below or click here to register.

Digital service providers need to click the link below to purchase tickets to participate

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