【CEO观点】娃哈哈集团总裁总经理宗馥莉：推动制造业数字化，推进消费品产业集群建设

财联社 1 月 12 日讯（记者 刘科 陈抗）在今年的浙江省“两会”上，浙江省政协委员、杭州娃哈哈集团副董事长兼总经理、宏胜饮料集团总裁宗馥莉带来了多项提案，内容涉及产业链群数字化升级、搭建制造业技能人才梯队、加强中小学生劳动实践教育、制造业“双碳”产业升级、推进消费品产业集群建设等。

值得注意的是，此次的提案，宗馥莉依然主要围绕制造业的高质量发展。据悉，这已经是宗馥莉连续十年再提制造业提案。CXO UNION-CXO联盟（cxounion.cn）

“ 10 年前刚参加政协会议，那时候政府工作报告里只要提到‘制造业’，我都会觉得很兴奋，国家对制造业的关注，给了娃哈哈很大的发展动力，”宗馥莉提到，希望自己能够继续为中国新智造的落点出一份力。

一、推动产业链群数字化升级

在宗馥莉看来，近年来我国产业链供应链核心竞争力不断增强，但要想更好地满足消费者需求，仍要持续推动产业链群数字化升级。CXO UNION-CXO联盟（cxounion.cn）

但目前，不少产业链发展仍面临着“三难”，自知难、推进难、落实难 。

对此，她提出三点建议：第一，实行“一链一策”，鼓励“链主企业”加快产业链群数字化升级，在符合标准的基础上，根据不同特色产业制定不同政策，同时积极鼓励大、中、小型“链主企业”协调发展；

第二，增加“对点”服务，促进企业产业链“延链”的稳步发展，通过集中“对点”服务、“线上 + 线下”等方式，全面掌握重点产业链及企业情况，以问题为导向，着力解决企业发展的堵点难点痛点；CXO UNION-CXO联盟（cxounion.cn）

第三，发挥优秀“链主企业”在创新中的领头作用，让科技成果流通起来，发挥“雄鹰企业”“鲲鹏企业”“未来工厂”“产业链上下游企业共同体”的引领作用。

二、推进消费品产业集群建设

浙江省是最早一批吹响全面改造提升传统制造业号角的省份之一，近年来在大力推动新旧动能转换，推动制造业高质量发展方面做出了优异的成绩。CXO UNION-CXO联盟（cxounion.cn）

在宗馥莉看来，目前浙江省在推进传统制造业转型升级过程中，存在着传统政策与新常态下的形势不匹配、政策落地难等问题，制约了传统企业转型升级的步伐。例如，各地政府在政策制定当中，对制造业在扩内需当中的重要作用认识不足，现有政策与当前加快恢复消费产业活力的目标匹配度不高；制造业新政往往倾向战略新兴产业，消费品产业扶持政策新配置资源缺乏；省市县三级联动存在“堵点”，导致现有省级传统制造业扶持政策落地难。

由此，宗馥莉提出了四点建议，政府优化传统产业扶持政策，加强省市县三级联动，促进传统制造业加快转型升级，推进消费品产业集群建设。CXO UNION-CXO联盟（cxounion.cn）

一是要抓落地，切实助力制造业转型升级，提高供给侧创新力激发市场潜力，要加强政策宣贯，统一内外部对升级制造业的思想认识，要建立长效工作机制，落实各级政府责任主体，要建立监督检查机制，落实升级工作闭环；CXO UNION-CXO联盟（cxounion.cn）

二是要稳存量，推进各项政策纳入消费品制造业，提升消费品制造业的国际地位和竞争力，会同各方面统筹谋划产业创新发展和产业政策转型的顶层设计，将传统制造业纳入国家省市县制定的产业分类中，加大财政、金融等政策对消费品制造产业的支持力度；

三是要扶产业，推进消费产业集群建设，促进消费产业协同发展，推动块状经济集群化转型，加大政策指引力度，通过设立产业投资基金等金融手段，促进消费产业龙头企业整合优化产业结构，加大招引力度，争取在消费产业项目建设上取得新突破；CXO UNION-CXO联盟（cxounion.cn）

四是要准创新，打造消费品行业百年老店，推动长青企业挖掘自身潜能。

三、完善低碳生产政策指导及配套监管

在浙江省推进制造业“双碳”升级的实际过程中，宗馥莉认为还存在着一些问题，例如：政策支持倾向于向高新技术产业和大型企业倾斜，对传统制造业及数量众多的中小型企业缺乏针对性的扶持和优惠；绿色制造第三方评价机构鱼龙混杂，企业进行绿色低碳节能改造的沉没成本过高；对于“双碳”的公众意识尚未普遍形成，社会意识对企业实践的助推力还有所不足。

因此，宗馥莉建议，首先要完善制造业“双碳”升级扶持政策制度环境，促进各类型产业、各规模企业形成绿色低碳循环升级合力，进一步完善和明晰制造业“双碳”升级的政策性指导，平衡和完善制造业各类型、各规模企业的政策支持力度，制定更科学碳排放评判指标；

其次，要完善绿色制造相关评级相关认证体系，加强对第三方评价机构的监督和管理，制定更科学的绿色制造相关认证体系和评价裁量标准，引入更多元、更平衡的评价手段，加强对第三方评价机构的监督和管理；CXO UNION-CXO联盟（cxounion.cn）

最后，要在社会层面展开节能减排公众教育，为企业转型营造良好的舆论环境，希望政府在社会层面加强对“双碳”理念的宣传力度，对积极进行“双碳”理念教育活动的企业给予一定精神鼓励，引导广大党政媒体增加对“双碳”内容的报道。

翻译：

Cailiannews January 12 (reporter Liu Ke Chen anti) in this year’s Zhejiang Province “two sessions”, Zhejiang CPPCC member, Hangzhou Wahaha Group vice chairman and general manager, president of Hongsheng Beverage Group Zong Fuli brought a number of proposals, The content involves the digital upgrading of industrial chain group, the construction of manufacturing skills talent echelon, the strengthening of primary and secondary school students’ labor practice education, the upgrading of manufacturing “double carbon” industry, and the promotion of the construction of consumer goods industry cluster.

It is worth noting that Zong’s proposal is still focused on high-quality development of manufacturing. It is said that this is the 10th consecutive year for Zong to put forward a manufacturing proposal.CXO UNION-CXO联盟（cxounion.cn）

“When I attended the CPPCC 10 years ago, I was always excited when the government work report mentioned ‘manufacturing’. The country’s attention to manufacturing has given Wahaha a great impetus for development,” said Zong, hoping to continue to contribute to the development of China’s new intellectual industry.

Promote the digital upgrading of industrial chain groups

In Zong’s view, the core competitiveness of China’s industrial chain and supply chain has been enhanced in recent years, but to better meet consumer demand, we still need to continue to promote the digital upgrading of industrial chain groups.

However, many industrial chains are still faced with the “three difficulties” of self-awareness, promotion and implementation.CXO UNION-CXO联盟（cxounion.cn）

In this regard, she put forward three suggestions: first, implement “one chain and one policy”, encourage “chain owner enterprises” to accelerate the digital upgrading of industrial chain groups, formulate different policies according to different characteristic industries on the basis of meeting the standards, and actively encourage the coordinated development of large, medium and small “chain owner enterprises”;

Second, increase the “point to point” service, promote the steady development of enterprise industrial chain “chain extension”, by focusing on “point to point” service, “online + offline” and other ways, comprehensively grasp the key industrial chain and enterprise situation, problem-oriented, focus on solving the difficulties in enterprise development;CXO UNION-CXO联盟（cxounion.cn）

Third, we should give full play to the leading role of excellent “chain master enterprises” in innovation, make scientific and technological achievements circulate, and play the leading role of “Eagle enterprises”, “Kunpeng Enterprises”, “future factories”, and “communities of upstream and downstream enterprises in the industrial chain”.

We will promote the construction of consumer goods industrial clusters

Zhejiang Province is one of the first provinces to sound the horn of comprehensive transformation and upgrading of traditional manufacturing industry. In recent years, it has made excellent achievements in vigorously promoting the transformation of old and new driving forces and promoting the high-quality development of manufacturing industry.CXO UNION-CXO联盟（cxounion.cn）

In Zong Fuli’s opinion, in the process of promoting the transformation and upgrading of traditional manufacturing industry in Zhejiang Province, there are some problems, such as the mismatch between traditional policies and the situation under the new normal, and the difficult implementation of policies, which restrict the pace of transformation and upgrading of traditional enterprises. For example, local governments do not have a good understanding of the important role of manufacturing in expanding domestic demand in policy making, and the existing policies do not match the current goal of accelerating the revitalization of consumer industries. Manufacturing New Deal tends to strategic emerging industries, consumer goods industry support policy new allocation resources lack; The linkage at the three levels of provinces, cities and counties is blocked, which makes it difficult to implement the existing provincial support policies for traditional manufacturing industries.CXO UNION-CXO联盟（cxounion.cn）

Therefore, Zong put forward four suggestions: the government should optimize the policy of supporting traditional industries, strengthen the linkage between provinces, cities and counties, accelerate the transformation and upgrading of traditional manufacturing industry, and promote the construction of consumer goods industry cluster.

First, we need to make concrete efforts to help the transformation and upgrading of the manufacturing industry, improve supply-side innovation and stimulate market potential.

We need to strengthen policy implementation, unify the internal and external understanding of the upgrading of the manufacturing industry. Establish a long-term working mechanism, implement the main responsibility of governments at all levels. Establish a supervision and inspection mechanism, and implement the closed loop of the upgrading work.CXO UNION-CXO联盟（cxounion.cn）

Second, it is necessary to stabilize the stock, promote the incorporation of various policies into the consumer goods manufacturing industry. Enhance the international status and competitiveness of the consumer goods manufacturing industry. Jointly plan the top-level design of industrial innovation and development and industrial policy transformation with all aspects. Include the traditional manufacturing industry into the industrial classification formulated by the national provinces, cities and counties. And increase the support of fiscal and financial policies for the consumer goods manufacturing industry;

Third, to support industries, promote the construction of consumer industry clusters, promote the coordinated development of consumer industries, promote the transformation of massive economic clusters, strengthen policy guidance, through the establishment of industrial investment funds and other financial means, promote the integration and optimization of consumer industry leading enterprises, increase efforts to attract. Strive for new breakthroughs in the construction of consumer industry projects;CXO UNION-CXO联盟（cxounion.cn）

Fourthly, it is necessary to innovate, build century-old stores in the consumer goods industry, and promote evergreen enterprises to tap their own potential.

We will improve policy guidance and supporting supervision on low-carbon production

In the actual process of promoting the “double carbon” upgrading of manufacturing industry in Zhejiang Province, Zong Fuli believes that there are still some problems. Such as: the policy support tends to lean towards high-tech industry and large enterprises. And the lack of targeted support and preferential treatment for traditional manufacturing industry and a large number of small and medium-sized enterprises. The third party evaluation institutions of green manufacturing are mixed. And the sunk cost of green, low-carbon and energy-saving transformation is too high. The public awareness of “double carbon” has not been generally formed. And the impetus of social awareness to enterprise practice is still insufficient.

Therefore, Zong suggested that. First of all, we should improve the supporting policy and institutional environment for the “dual carbon” upgrading of manufacturing industry. Promote all types of industries and enterprises of all sizes to form green and low-carbon cycle upgrading. Further improve and clarify the policy guidance for the “dual carbon” upgrading of manufacturing industry. Balance and improve the policy support of all types and enterprises of all sizes of manufacturing industry. And develop more scientific carbon emission evaluation indicators;CXO UNION-CXO联盟（cxounion.cn）

Secondly, it is necessary to improve the certification system related to green manufacturing rating

Secondly, it is necessary to improve the certification system related to green manufacturing rating. Strengthen the supervision and management of third-party evaluation agencies. Formulate a more scientific certification system related to green manufacturing and evaluation discretion standards, introduce more diversified and balanced evaluation means. And strengthen the supervision and management of third-party evaluation agencies.CXO UNION-CXO联盟（cxounion.cn）

Finally, public education on energy conservation and emission reduction should be carried out at the social level to create a good public opinion environment for enterprise transformation. It is hoped that the government can strengthen the publicity of “double carbon” concept at the social level. Give some spiritual encouragement to enterprises actively carrying out “double carbon” concept education activities. And guide the majority of Party and government media to increase the coverage of “double carbon” content.

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于财联社；编辑/翻译：CXO UNIONCXO联盟小O。

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