【观点】深圳创享数智科技有限公司董事长徐斌：以数字科技赋能企业的全新价值思考

2023年10月13日，在上海浦东嘉里大酒店举办的第六届CIOC不动产数字化峰会上，深圳创享数智科技有限公司董事长徐斌发表了主题演讲《以数字科技赋能企业的全新价值思考》。

以下为，深圳创享数智科技有限公司董事长徐斌演讲的主要内容和观点：

一、新挑战，新问题

受宏观市场影响，目前国内市场很卷，也很难。数字科技正是企业寻求突破、变局的重要方向之一。数据作为新的生产要素，如何产生更大价值，如何变成支撑企业增长的一个重要驱动力，这将是企业未来寻求破局的一大机会点。

从宏观市场的角度来看，中国产业数字化规模不断扩大，但需要确保投入能创造价值。从企业角度看，风险管理能力已经成为核心竞争力，企业将朝着稳健经营和精细管理方向发展，注重利润、客户、品牌和风险。因此，在数字化建设和转型方面，我们需要帮助企业实现这一变革。 CXO UNION-CXO联盟（cxounion.cn）

二、新价值，新思考

1. 将降本增效落到实处

首先，为了提高利润，减少浪费，企业需要更加精细化的管理。过去，房地产行业和曾经的制造业一样，注重规模而忽视了成本管理和流程管理。所以企业需要思维的变革，从规模增长思维向经营增长思维转变，注重效率的提升。同时，在成本管理方面，管理对象颗粒度到最细层，最小颗粒度、最大协同性的成本管理。

第二，做精益化经营，这是以客户为中心的商业新模式，时刻关注为客户创造价值。这要求企业在端到端的流程中不断迭代，各部门要协同合作，为客户提供服务，以实现精益化经营，创造更大的客户价值。同时，持续改善是经营管理的本质，必须不断突破瓶颈，提高效率。因此，数字化转型和数字建设在这方面发挥重要作用。

2. 重视风险与合规管理

在风险与合规管理方面，我们发现，企业发生重大危机通常不仅仅是因为经营问题或管理不善，而更多是因为风险管理的不足。在房地产行业，很多企业都陷入了这一困境，有些企业甚至无法准确预测未来现金流的情况，这一问题尤为严重，因为现金流问题可能引发重大风险。因此，风险管理和合规管理变得至关重要。任何一项违规行为都有可能对企业造成巨大的损失，因此我们必须具备底线思维。然而，由于人工难以胜任所有的合规和风险管理任务，因此我们需要依赖系统和工具的支持，以实现底线思维，确保不会越过红线。

此外，端到端的风险管理也至关重要。我们需要建立一个闭环系统，包括风险发现、预警、实施、完善、关闭和总结，以将风险管理变成组织资产。这有助于企业真正建立风险管理和合规管理的能力。合规政策要求不断涌现，合规要求结构化，前置于业务流，以支持风险预警与优化。 CXO UNION-CXO联盟（cxounion.cn）

3. 契合新时代的组织能力

面向未来的组织能力建设，所有员工都需要具备科技思维和数字化思维，因为数字科技已成为企业核心竞争力。组织也需要演变成生态组织，能够善用市场资源，建立智联网的能力，以便快速调动市场的资源，以更灵活地适应不断涌现的机遇和挑战。这将有助于充分利用全球最佳资源，而不仅仅依赖内部员工。

未来的组织将呈现出生态组织的特点，其中涌现许多新事物、新物质和新能力。为了充分利用市场资源，我们需要智慧互联，并构建智联网能力，以便在处理任何重要任务时，能够快速调用市场的资源。

4. 持续卓越

构建持续卓越的核心竞争力，关键在于真正实现以客户为中心、以市场为导向、以技术为使能的核心竞争力。这意味着企业必须具备深刻的客户洞察能力，理解客户需求，确保业务的设计和运作都围绕着最大化的价值创造展开，以快速响应市场变化。能否灵活地应对市场的变化以及持续适应这些变化是核心竞争力的重要组成部分。

三、新思路，新服务

在过去一年，创享科技进行了一系列重要尝试和改进，其中包括以下关键方面和案例：

第一，成本管理与效率提升。创享科技通过更加精细化的管理，以及多部门端到端的协同合作，例如采购、运营和成本管理，进行多部门端到端的流程再造。从而更好地追踪合同的每一个具体细节，包括时间和成本的变化，使全成本得到显著降低。

第二，风险合规管理。创享科技意识到风险合规管理至关重要，因此引入了智慧法务管理系统，让企业了解所有子公司的诉讼情况，帮助企业优化管理和胜诉率提高。这不仅降低了法律风险，还为法务部门创造了巨大价值。

第三，审计管理。创享科技利用数字化方法结合审计模型，从业务数据中自动发现审计线索，使审计部门能够更好地发现所有潜在风险。这也促使公司更好地进行数据治理，提高了数据质量。智慧审计的出现鼓励了员工更加负责地处理数据，减少了数据不准确所带来的风险。 CXO UNION-CXO联盟（cxounion.cn）

第四，端到端风险管理。创享科技通过全面的风险管理，特别是对货值管理的优化，显著减少了不必要成本，每年可以发现971次风险预警，确保了货值的真实性，使企业能够更加理性地管理风险。

第五，法人管理。创享科技强调了企业的法人管理，全方面实时监测关联方法人风险控制的同时，也能确保每个企业的相关法务、税务都妥善注销，避免罚款问题。

第六，组织提升。创享科技将IT团队、数字化和业务更好地结合，全面优化业务流程并提高效率。IT部门不再仅仅是支持部门，而是与业务部门紧密合作，共同创造价值。

第七，持续卓越。创享科技着眼于建立以客户和市场为核心的端到端流程再造，优化流程并提高业务价值。这使我们能够不断提升企业的卓越表现。 CXO UNION-CXO联盟（cxounion.cn）

目前创享科技核心业务专注于数字化转型的轻咨询、风控管理平台以及技术和研发平台，致力于帮助企业降低风险、提高效率和创造更多价值。我们相信通过整合资源、分享和共享，可以让企业更加成功地共享共创的价值。

翻译：

Xu Bin, chairman of Shenzhen Chuangxiang Digital Intelligence Technology Co., LTD. : The new value thinking of empowering enterprises with digital technology

On October 13, 2023, at the 6th CIOC Real Estate Digital Summit held at Kerry Hotel Pudong, Shanghai, Xu Bin, chairman of Shenzhen Chuancheng Digital Intelligence Technology Co., LTD., delivered a keynote speech entitled “New Value Thinking on Empowering Enterprises with Digital Technology”.

The following is the main content and views of the speech by Xu Bin, chairman of Shenzhen Chuangxiang Digital Intelligence Technology Co., LTD. :

First, new challenges and new problems

Affected by the macro market, the current domestic market is very voluminous and difficult. Digital technology is one of the important directions for enterprises to seek breakthroughs and changes. Data as a new factor of production, how to produce greater value, how to become an important driving force to support enterprise growth, this will be a big opportunity for enterprises to seek to break the situation in the future. CXO UNION-CXO联盟（cxounion.cn）

From a macro market perspective, China’s industrial digitalization scale is expanding, but it needs to ensure that inputs can create value. From the perspective of enterprises, risk management ability has become the core competitiveness, and enterprises will develop in the direction of stable operation and fine management, focusing on profits, customers, brands and risks. So when it comes to digital building and transformation, we need to help companies make this change happen.

Second, new value, new thinking

1. Reduce costs and increase efficiency

First of all, in order to increase profits and reduce waste, enterprises need more refined management. In the past, the real estate industry, like the manufacturing industry, focused on scale and neglected cost management and process management. Therefore, enterprises need to change their thinking, shift from scale growth thinking to business growth thinking, and focus on improving efficiency. At the same time, in terms of cost management, the management object granularity to the smallest layer, the smallest granularity, the greatest synergy of the cost management.

Second, do lean operation, which is a new customer-centric business model, always pay attention to creating value for customers. This requires enterprises to constantly iterate in the end-to-end process, and all departments to work together to provide services for customers, in order to achieve lean operations and create greater customer value. At the same time, continuous improvement is the essence of management, we must constantly break through the bottleneck and improve efficiency. Therefore, digital transformation and digital construction play an important role in this regard.

2. Attach importance to risk and compliance management

In terms of risk and compliance management, we find that major crises in enterprises are usually not only due to operational problems or poor management, but more because of inadequate risk management. In the real estate industry, many companies are caught in this dilemma, and some companies can not even accurately predict the future cash flow situation, which can cause significant risk. Therefore, risk management and compliance management become critical. Any violation has the potential to cause huge losses to the company, so we must have a bottom-line thinking. However, since humans cannot perform all compliance and risk management tasks, we need to rely on the support of systems and tools to implement bottom-line thinking and ensure that red lines are not crossed.

In addition, end-to-end risk management is critical. We need to build a closed-loop system that includes risk detection, warning, implementation, refinement, closure, and summary to turn risk management into an organizational asset. This helps companies really build risk management and compliance management capabilities. Compliance policy requirements continue to emerge, and compliance requirements are structured and placed before the business flow to support risk warning and optimization.

3. Organizational ability to meet the new era

For future-oriented organizational capacity building, all employees need to have technological thinking and digital thinking, because digital technology has become the core competitiveness of enterprises. Organizations also need to evolve into ecological organizations, able to make good use of market resources and build intelligent networking capabilities in order to quickly mobilize market resources to adapt more flexibly to emerging opportunities and challenges. This will help make the most of the best global resources, rather than just relying on internal staff.

The organization of the future will take on the characteristics of the ecological organization, in which many new things, new substances and new capabilities emerge. In order to make full use of market resources, we need smart interconnection and build smart networking capabilities so that when dealing with any important task, we can quickly call on the resources of the market.

4. Continuous excellence

To build the core competitiveness of continuous excellence, the key is to truly realize the core competitiveness of customer-centric, market-oriented and technology-enabled. This means companies must have deep customer insight, understand customer needs, and ensure that the business is designed and operated around maximizing value creation to respond quickly to market changes. Being able to flexibly respond to changes in the market and continuously adapt to these changes is an important part of core competitiveness. CXO UNION-CXO联盟（cxounion.cn）

Third, new ideas, new services

In the past year, Chuangxiang Technology has made a series of important trials and improvements, including the following key aspects and cases:

First, cost management and efficiency improvement. Through more refined management, and multi-department end-to-end collaboration, such as procurement, operations and cost management, we carry out multi-department end-to-end process reengineering. This enables better tracking of every detail of the contract, including changes in time and cost, resulting in a significant reduction in the total cost.

Second, risk compliance management. Chuangxiang Technology realized that risk compliance management is crucial, so it introduced a smart legal management system to let enterprises know the litigation situation of all subsidiaries, and help enterprises optimize management and improve the win rate. This not only reduces legal risk, but also creates significant value for the legal department.

Third, audit management. Using a digital approach combined with an audit model, we automatically discover audit leads from business data, enabling audit departments to better identify all potential risks. This has also led to better data governance and improved data quality. The advent of smart auditing encourages employees to handle data more responsibly, reducing the risk of data inaccuracies.

Fourth, end-to-end risk management. Through comprehensive risk management, especially the optimization of value management, the company significantly reduces unnecessary costs, and can find 971 risk warnings every year, ensuring the authenticity of the value of the goods, so that enterprises can manage risks more rationally.

Fifth, legal person management. Chuangxiang Technology emphasizes the legal person management of enterprises, and while monitoring the risk control of related parties in real time in all aspects, it can also ensure that the relevant legal affairs and taxes of each enterprise are properly written off to avoid fines. CXO UNION-CXO联盟（cxounion.cn）

Sixth, organizational improvement. We integrate IT teams, digitalization and business to optimize business processes and improve efficiency. The IT department is no longer just a support department, but works closely with the business to create value together.

Seventh, continuous excellence. Createpick focuses on building end-to-end process reengineering with customers and markets at its core, optimizing processes and increasing business value. This enables us to continuously improve our business excellence.

At present, the core business of Chuang Hsiang Technology focuses on the light consulting, risk control management platform and technology and research and development platform of digital transformation, which is committed to helping enterprises reduce risks, improve efficiency and create more value. We believe that by integrating resources, sharing and sharing, enterprises can be more successful in sharing the value of co-creation. CXO UNION-CXO联盟（cxounion.cn）

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