【访谈】雷军最新访谈：熬过低谷的人生，没有对手

商业思维

笔记君说：

12月17日，雷军接受了央视「面对面」栏目的一次深度采访，差不多半小时的时间里。

他分享了很多关于小米这些年发展之路的思考，笔记君把采访的完整内容附在下面，与大家共勉。

以下为报道文字版：

一、捐款13亿背后的故事

节目解说：2023年11月29日，小米集团创始人、董事长兼首席执行官雷军以个人名义，向母校武汉大学捐赠13亿元人民币，这也是全国高校收到的最大一笔校友个人现金捐赠。 CXO UNION-CXO联盟（cxounion.cn）

王宁记者：当所有人可能都关注在武大的捐赠是你捐赠的13亿数额的时候，你希望这个捐赠本身被关注的重点是什么？

雷军：其实那一天回母校当然特别特别激动，激动的主要原因对于我来说是，我把它定位成还愿之旅。

节目解说：在向母校捐款之前，2023年8月14日，雷军举办了他作为小米创始人的第四次年度演讲。

雷军：今天我就先和大家聊聊武大往事，那还是36年前，1987年，我考上了武汉大学的计算机系。

当年我在武汉大学读书的时候拿了不少奖学金，奖学金对我当时还是蛮重要的，因为我在大学四年里面基本上是靠奖学金和帮老师做项目来养活自己读完了大学。有一次我拿了一个钱比较多的奖学金，在颁奖典礼上，我站在舞台上的时候我就在想，有朝一天我有了能力，我一定百倍千倍甚至一万倍还回来。

节目解说：此次捐赠，雷军助力的主要方向之一，是武汉大学数理化文史哲六大基础学科研究。

雷军：我会关注到数理化文史哲这些基础学科，是因为这些基础学科在过去这些年里面、在大学里面相对是比较弱势的，其实应用类的学科呢可能会因为比较容易出成果、比较容易拿到科研经费，相对在学校里面受重视。

二、做长期主义者，做了不起的事

王宁记者：因为基础学科的研究，就意味着要在很长一段时间当中无法享受成功的喜悦。

雷军：比如，我们创业30多年了，走到今天的话其实越来越清楚，你想做一件了不起的事情，你肯定要是一个长期主义者。最近我在小米内部经常讲，伟大是熬出来的，当我们看到这些非常多优秀的公司，当我们羡慕别人的时候，都得看一下，人家都熬了30年以上。所以对我们小米来说，我们今天只有13年，更是需要时间的沉淀和积累的。

节目解说：雷军和小米的故事，公众并不陌生。过去13年，小米既是深入人们生活的科技品牌，也是总能在竞争中带来惊喜的电子产品，更是一家充满故事的创业公司。 CXO UNION-CXO联盟（cxounion.cn）

雷军：我就是在武汉大学图书馆里看了一本书叫《硅谷之火》，开始建立了我一生的梦想，因为《硅谷之火》就是讲乔布斯他们创业。所以我在80年代，乔布斯就是我的第一个偶像。正是因为我对乔布斯很了解，我觉得其实我不是乔布斯那样的人，我觉得我也做不了乔布斯，但是并不妨碍我们在另外一个方向上做出不一样的产品来。

节目解说：带着这团梦想之火，雷军走上了自己的创业之路。1991年，从武汉大学毕业后，雷军和朋友创办金山公司，开发WPS办公软件，抗衡微软的Office办公软件。一家不知名的小公司对抗庞然大物微软，注定了战斗异常艰难，金山公司曾一度面临“产品失败、业务崩盘、公司差点关门”的困境。在金山，雷军完成了从程序员到企业管理者的转变，经历了企业从陷入困顿到重新崛起的过程。与个人而言，金山的20多年，是雷军的青春岁月，与世界而言，那20年正是互联网第一波浪潮翻天覆地的时代，雷军在不知不觉中与这一拨浪潮擦肩而过。许多年以后，雷军发出了他那句著名的感慨——“站在风口上，猪也能飞起来”。

王宁记者：你那个著名的风口论直到现在也经常被大家引用。

雷军：因为我是一个工程师，一个程序员开始的创业者，（金山时代）我们做的所有事情要不就是我有兴趣，要不就是碰到几个用户他们都说这个产品，他们想要这样的产品，我们就决定立项，决定去干了，很少去考虑它是不是时代的一个重大的机会点，有没有那种爆发性增长的可能性，考虑得少。所以这样的企业呢，它的生存能力很强，它一定不容易死掉，但是要做到很大的话其实也不容易。所以我才讲出了风口论。我是认为我们不仅要埋头拉车，还要抬头看路，所以这是对我自己创业的一个巨大的纠正。

节目解说：为追赶第一拨互联网浪潮，雷军带人创办了卓越网，在网上主卖图书和音像制品。但此时互联网泡沫已经破灭，电商尚未全面崛起，加上融资能力不足，2004年9月，雷军忍痛把卓越网卖给了亚马逊。

王宁记者：但是这个过程我在想，那考验你的是什么？

雷军：我们应该实质上错过了互联网的那个时间点，我们就在想下一次机会是什么时候，我们提前四五年已经知道未来的机会就是移动互联网，我只是不知道那个爆发的时间点是什么样的，所以iPhone发布，安卓发布之后，我是觉得那个移动互联网机会将会全面展开。 CXO UNION-CXO联盟（cxounion.cn）

节目解说：面对机会，雷军选择再次创业。2010年4月6号，在北京中关村一间不起眼的办公室里，雷军和十多个同事一起喝了碗小米粥，就此创办了小米。

依靠清晰的商业模式、精准的市场地位，2014年小米手机发布仅3年时间，就占据了销量中国第一、全球第三的市场地位。这一年的11月，乌镇首届世界互联网大会上，雷军毫不掩饰自己的意气风发。

节目解说：豪言壮语放出不足2年，小米遭遇了创业以来的最大危机。单纯线上模式陷入增长瓶颈，小米手机的销量出现较大幅度的下滑。

王宁记者：2016年当时你也在演讲当中提到过一段描述，说这不是人过的日子，可能连阿猫阿狗都受不了。

雷军：因为企业其实在生死存亡之际，当时整个手机行业都觉得我们快不行了，所以一旦觉得你不行了，所有的供应商对你的支持可能都会减少，它是一个高度依赖产业链生存的一个行业，如果整个产业链不支持你，整个小米就有可能关门。在那种情况下，这个当时我跟他们开玩笑，说我不下地狱谁下地狱，我自己直，我亲自去干。举个例子，我接手手机部以后千头万绪，我们的当时的例会是四五十个人在我办公室里开例会，几乎我管到了每个团队的lead（领头管理者），就是很极端。因为为什么？这是最快把我的要求覆盖到每一个小组的方法。

王宁记者：这种极端对你的挑战是什么？ CXO UNION-CXO联盟（cxounion.cn）

雷军：对我来说，我要懂所有的东西，我要不懂我怎么指挥呢？因为很多现场指挥不是靠商量出来的。

三、硬核科技，成就小米

节目解说：2016年10月，小米MIX全面屏手机的发布给低谷中的小米注入了希望，也为小米赢得了产业界的尊重，从这一年起，小米公司做出了战略调整，开始向硬核科技发力。

雷军：那么硬核科技呢就是像芯片、智能制造、机器人、操作系统，这些都是硬核科技很重要的组成部分。

王宁记者：你不断地在强调这个硬核技术。

雷军：是。

王宁记者：你一直要跟它死磕，为什么你内心跟它死磕的动力这么强大呢？

雷军：我们在手机行业排在全球前三，我们碰巧遇到了像苹果、三星、华为这样优秀的企业，那你跟这样优秀的企业同台竞技的时候，那你怎么胜出？如果你不在这些核心技术上得以突破的话，你是很难成为一家优秀的企业的，你很难形成独有的护城河和整个竞争门槛，也没有办法长期跟这些科技巨头比肩。所以如果小米的梦想是想成为世界上最顶尖的公司的话，我觉得这是我们必须要做的。

节目解说：2020年，小米十周年，这一年，小米公司更进一步确立了未来十年要成为全球新一代硬核科技引领者的战略，为消费者提供高端科技产品。 CXO UNION-CXO联盟（cxounion.cn）

雷军：其实所有的高端产品有个特征，它都应用了最新、最先进的科技。3年前我在内部提出，我们要全方位对标iPhone，其实呢这个口号提出来以后，在内外部都引起了很大的争议。

首先大家觉得人家iPhone这么强，我们对标是不是就是蹭人家的流量？我们还是要敢于亮剑，我们要敢于提出自己的目标，我们要敢于去比较。哪怕这100项比下来我们全输了，敢比我们就走出了第一步，只有比，一件件比，我觉得才能让我们所有的人很清楚我们的目标，也知道我们未来一步一步走到哪里去。

雷军：我们的手机打得过吗？这么严峻的问题摆在眼前，我只能耐心地一个一个说服。我跟大家说，做高端一定要有耐心，用户的认同需要一个过程。

节目解说：做高端科技产品，不仅需要技术积累、技术攻关，还需要对整个产业链拥有高度的掌控力，研发小米第一代高端机的过程中，雷军和团队一度开启了军训式的集体生活。

雷军：大家经过一两年的努力，看不到任何成功的希望的时候，就开始希望回到原来的舒适区。

王宁记者：比如说认知上当大家有分歧，你怎么能说服每一个人继续沿着这条路走下去？

雷军：在这一点上我们其实想得蛮透彻的，因为首先是我们应该是说梦想导引的，就是我们想成为全球最优秀的公司，只有坚定不移地迈向高端市场、坚定不移地投入核心科技才有机会。

节目解说：2023年10月，小米新一代高端机小米14系列发布并开售，销量迅速突破百万台，由于市场热情太高，小米14系列很快进入断货状态。 CXO UNION-CXO联盟（cxounion.cn）

王宁记者：在小米14出来之前的某一刻，你有没有意识到我们离黎明已经很近了？

雷军：我相信14肯定会比13卖得好，但是好这么多我是没想到的。我们的第一个很核心的指标，就是叫电商购买用户首月好评率，首月上市的好评率一定要做到99%。就是100个人买了，一定要99个人以上说好。

王宁记者：这个概率一般在这个手机用户体验上的算是一个什么级别呢？99%这个数字？

雷军：我看同行基本上在95%、96%，所以做到99%是很难的。因为我想高端产品首月的时候我们经常销量都在一两百万只，到了一两百万只这么大的数量级的时候，其实说不好的人要非常少才行。所以我们就会逐条逐条分析，这个用户到底在投诉什么，我们怎么能改进，然后确保这个问题要被解决。其实在过去的两年，我们发过六拨高端产品，我们坚定不移地盯口碑，我们连续盯了六拨。前面五拨都做到99%的时候销量还是没有质的变化，所以这其实是我们第六拨小米14，所以一下子就火了，我觉得还是水到渠成，再加上小米澎湃OS的发布也起了推进的作用。

节目解说：在手机操作系统方面，苹果有自己的iOS系统，华为有自己的鸿蒙系统，而小米14系列搭载的“小米澎湃OS”，是小米自己研发的“人车家”全生态操作系统。在过去相当长的一段时间里，中国企业经常面对外界“缺芯少魂”的质疑。小米澎湃OS的诞生标志着中国企业在操作系统领域的突破。

雷军：操作系统，我们从创办之初就开始探索。七年前我们下决心开始做小米澎湃OS，从底层全面重构操作系统。我们有超过5000个工程师的投入，前不久刚发布了小米澎湃OS，这一次的操作系统我们就定位成就是“以人为中心，「人车家全生态」”闭环。 CXO UNION-CXO联盟（cxounion.cn）

四、“守正出奇”造车

王宁记者：怎么理解你说的在操作系统的这个层面去研究，但是强调的是以人为中心？

雷军：因为现在人工智能越来越强，我们怎么要用最先进的AI技术，使我们的操作系统在智能化程度上比同行要高出一截，而且更重要的还要打通「人车家全生态」，人就是个人设备，家是智能家居，车是移动的智能空间。

节目解说：成为硬核科技企业的布局，让造车成为小米的必然选择。自己造，不并购，不代工，在这一新赛道上默默努力近三年，小米汽车将于明年上市。 CXO UNION-CXO联盟（cxounion.cn）

王宁记者：我记得之前好像马斯克说过，说小米开始做汽车，这会是一个有趣的竞争，你对他的这样一个评价怎么看？

雷军：我觉得小米做车的话，我觉得有很多天然的优势，因为今天智能电动汽车的本质就是汽车工业跟消费电子工业的整合，是一个大融合。举一个不是特别恰当的比喻来说，有一个车企的董事长告诉我，“智能电动汽车其实就是一个大号的手机装了四个轮子”，这说法当然不太准确，但是这就说明这两个行业是在高度融合之中，所以进入汽车行业对我们来说有挑战，总体难度可控。

王宁记者：“难度可控”，我们怎么理解你说的这四个字？

雷军：总体来说，三年前我觉得造车还是挺难的一件事情，我有足够的敬畏之心，做了一下用户调研，用户觉得小米汽车一调研大家就说科技、生态。我就定了一个原则，叫“守正出奇”。“守正”是什么呢？就是说充分尊重汽车行业的规律，确保能把第一辆车做好，在这个大前提下创新。我们的第二条策略叫“十倍投入”。比如说一般的车企做一辆车，大概投三四百人，大概10亿、20亿的研发经费，很多车厂的车大概就是投的这么多钱。我们第一辆车整体投了3400名工程师，整个研发投入超过了100亿，所以我们是用了10倍以上的投入。有这样的把握以后，反正我是抱着志在必得的方式来做的。 CXO UNION-CXO联盟（cxounion.cn）

王宁记者：你希望当这款车出来，你得到的反馈是什么，你有预期吗？

雷军：我肯定有预期，但汽车的确很复杂，我特别担心一上来不火，大家都不买，这个你肯定很担心；更担心的是如果大家都来买，这一等要等一两年，肯定会被骂惨了，其实是各种很焦虑的情绪。

节目解说：过去6年，小米研发投入的年复合增长率高达38.4%，预计2023年全年的总研发投入将超过人民币200亿元，未来5年研发投入将超过1000亿元。高强度的研发投入，为小米向上生长注入强大动力。

王宁记者：但目前我们确实也看到有一些国际，无论是经济形势上的不稳定，还是政治环境在一些国家很不稳定，包括其实我们国内的经济在结构性上也面临着一些压力。在这个时候，小米继续加大研发，同时在硬核科技这条路上奔跑，为什么你对于小米的未来充满信心？

雷军：其实越在困难的时候，越要加大技术投入，这个时候越容易出成果，而且为整个市场复苏做好了准备。也就是说市场一复苏，小米变得更强了。而且，如果关心小米的观众，可能已经注意到了上个季度，小米就已经开始恢复正增长了。而且我们为什么敢投资？我们还是觉得今天在小米所处的这些市场领域里面，还存在着大量的需求没有被满足，我认为小米才刚刚开始。一方面，我们扎根中国市场，做好内循环；同时要坚定信心进行全球化。我觉得这就是小米所选择的路，在这条路上还有巨大的机会。

节目解说：在2023年年度演讲中，雷军正式宣布小米科技战略升级，并公布了小米科技理念：选择对人类文明有长期价值的技术领域，坚持长期持续投入。 CXO UNION-CXO联盟（cxounion.cn）

王宁记者：很多时候大家可能都会认为你不用改变了，已经很好了，但是你又开始了重新生长，就是为什么你能够让自己不断地跳出舒适区，然后重新去挑战下一个未知？

雷军：我觉得最核心的，还是可能我们定了一个非常高的目标（做一家伟大的科技公司，让全球每个人都能享受科技带来的美好生活），所以在我们努力的路上，很长时间内使劲跳，都很难够得着。所以，我觉得，定一个高的目标作为牵引，对整个企业发展还是有很高的价值。小米不断进步和演化的核心动力，来自于它的梦想和目标。

翻译：

Lei Jun latest interview: Through the trough of life, no opponent

Business thinking

Note Jun said:

On December 17, Lei Jun accepted an in-depth interview on CCTV’s “Face to Face” program for about half an hour. CXO UNION-CXO联盟（cxounion.cn）

He shared a lot of thoughts about the development of millet in these years, and the full content of the interview is attached below to share with you.

The following is the transcript of the report:

The story behind the 1.3 billion donation

On November 29, 2023, Lei Jun, founder, chairman and CEO of Xiaomi Group, donated 1.3 billion yuan to his Alma mater Wuhan University in his personal name, which is also the largest personal cash donation of alumni received by universities in the country.

Reporter Wang Ning: When everyone may be concerned about the amount of 1.3 billion that you donated to Wu University, what do you hope the focus of the donation itself will be?

Lei Jun: In fact, returning to my Alma mater that day was certainly very, very exciting, and the main reason for my excitement was that I positioned it as a journey of votive return.

Before donating to his Alma mater, on August 14, 2023, Lei Jun held his fourth annual speech as the founder of Xiaomi. CXO UNION-CXO联盟（cxounion.cn）

Lei Jun: Today I would like to talk with you about the past of Wuhan University. It was 36 years ago. In 1987, I was admitted to the Department of Computer Science of Wuhan University.

When I was studying in Wuhan University, I won a lot of scholarships, which was quite important to me at that time, because I basically supported myself through college by scholarships and helping teachers to do projects in the four years. Once I got a scholarship with more money, at the award ceremony, when I stood on the stage, I thought, one day I have the ability, I will return it a hundred times, a thousand times or even ten thousand times.

Program commentary: One of the main directions of Lei Jun’s assistance in this donation is the research of the six basic disciplines of mathematics, physics, literature, history and philosophy of Wuhan University.

Lei Jun: I will pay attention to the basic disciplines of mathematics, physics and chemistry, literature, history and philosophy, because these basic disciplines have been relatively weak in universities in the past few years. In fact, applied disciplines may get more attention in schools because they are easier to produce results and get scientific research funds.

Be long-term and do great things

Reporter Wang Ning: Because the research of basic disciplines means that you will not enjoy the joy of success for a long time. CXO UNION-CXO联盟（cxounion.cn）

Lei Jun: For example, we have been in business for more than 30 years, and it has become increasingly clear that if you want to do something great, you must be a long-term thinker. Recently, I often say inside Xiaomi that greatness is made out, when we see these very good companies, when we envy others, we have to look at them, they have survived for more than 30 years. So for us millet, we only have 13 years today, but it takes time to precipitate and accumulate.

Commentary: The story of Lei Jun and millet is no stranger to the public. In the past 13 years, Xiaomi is not only a technology brand that has penetrated into people’s lives, but also an electronic product that can always bring surprises in the competition, and it is a startup company full of stories.

Lei Jun: It was in the library of Wuhan University that I read a book called “The Fire of Silicon Valley” and began to build my lifelong dream, because “The Fire of Silicon Valley” is about Jobs and their entrepreneurship. So when I was in the ’80s, Steve Jobs was my first idol. It is precisely because I know Steve Jobs so well that I think I am not a person like Steve Jobs, and I don’t think I can be Steve Jobs, but it does not prevent us from making different products in another direction.

Program commentary: With the fire of this dream, Lei Jun embarked on his own entrepreneurial road. In 1991, after graduating from Wuhan University, Lei and a friend founded Kingsoft to develop WPS Office software to compete with Microsoft’s Office software. An unknown small company against the giant Microsoft, destined to fight extremely difficult, Kingsoft company once faced “product failure, business collapse, the company almost shut down” dilemma. In Jinshan, Lei Jun completed the transformation from programmer to enterprise manager, and experienced the process of enterprise from falling into trouble to re-emergence. Personally speaking, Jinshan more than 20 years, is Lei Jun’s youth years, and the world, that 20 years is the first wave of the Internet earth-shaking era, Lei Jun unknowingly and this wave passed by. Many years later, Lei Jun issued his famous sentiment – “standing on the tuyere, pigs can also fly.” CXO UNION-CXO联盟（cxounion.cn）

Reporter Wang Ning: Your famous Tuyere is often quoted even now.

Lei Jun: Because I am an engineer, a programmer started the entrepreneur, (Jinshan era) all the things we do are either I am interested, or meet a few users who say this product, they want such a product, we decided to project, decided to do it, rarely to consider whether it is a major opportunity of The Times. There is no possibility of that kind of explosive growth, little thought. Therefore, such an enterprise, its viability is very strong, it must not be easy to die, but it is not easy to achieve a large number of words. That’s why I brought it up. I think we have to not only bury our heads in the cart, but also look up at the road, so this was a huge correction for starting my own business.

Program commentary: In order to catch up with the first wave of the Internet, Lei Jun led people to establish the excellence network, the main online sales of books and audio and video products. But at this time the Internet bubble has burst, e-commerce has not yet risen fully, coupled with the lack of financing ability, in September 2004, Lei Jun endured the pain to sell excellence network to Amazon.

Reporter Wang Ning: But during this process, I was thinking, what is it that tests you?

Lei Jun: We have already known four or five years in advance that the opportunity in the future is the mobile Internet, I just don’t know what the explosive time point is like, so after the release of iPhone, Android release, I think that mobile Internet opportunity will be fully developed.

Program commentary: Faced with the opportunity, Lei Jun chose to start a business again. On April 6, 2010, in an unassuming office in Beijing’s Zhongguancun district, Lei Jun and more than a dozen colleagues shared a bowl of millet porridge and started Xiaomi.

Relying on a clear business model and accurate market position, Xiaomi mobile phone has occupied the first market position in China and the third market position in the world only three years after its release in 2014. In November of this year, at the first World Internet Conference in Wuzhen, Lei Jun did not hide his spirit. CXO UNION-CXO联盟（cxounion.cn）

Program commentary: Less than 2 years after the release of bold words, millet has suffered the biggest crisis since its inception. The simple online model has fallen into the bottleneck of growth, and the sales of Xiaomi mobile phones have declined significantly.

Reporter Wang Ning: In 2016, you also mentioned a description in your speech, saying that this is not a human life, maybe even cats and dogs can not stand it.

Lei Jun: Because the enterprise is actually in the survival of the moment, when the entire mobile phone industry feels that we are dying, so once you feel that you are dying, all the suppliers of your support may reduce, it is a highly dependent on the industry chain survival of an industry, if the entire industry chain does not support you, the whole millet may close. In that case, this was when I joked with them, saying I don’t go to hell who goes to hell, I straight myself, I do it myself. For example, after I took over the mobile phone department, we had a regular meeting of 40 to 50 people in my office, and almost I managed the lead (lead manager) of each team, which was very extreme. Because why? This is the fastest way to get my request to every group.

Reporter Wang Ning: What challenges does this extreme pose to you?

Lei Jun: For me, I have to understand everything. How can I command if I don’t know? Because a lot of field directors aren’t negotiated. CXO UNION-CXO联盟（cxounion.cn）

Core technology, the achievement of millet

Program commentary: In October 2016, the release of millet MIX full screen mobile phone to the trough of millet injected hope, but also for millet won the respect of the industry, from this year, millet company made a strategic adjustment, began to core technology.

Lei Jun: So hardcore technology is like chips, intelligent manufacturing, robots, operating systems, these are very important components of hardcore technology.

Reporter Wang Ning: You keep emphasizing this hardcore technology.

Lei Jun: Yes.

Reporter Wang Ning: You always want to fight it, why is your inner motivation to fight it so strong?

Lei Jun: We rank among the top three in the world in the mobile phone industry, and we happen to meet such excellent companies as Apple, Samsung and Huawei. When you compete with such excellent companies, how do you win? If you do not break through these core technologies, it is difficult for you to become an excellent company, it is difficult for you to form a unique moat and the entire competitive threshold, and there is no way to compete with these technology giants for a long time. So if Xiaomi’s dream is to become the top company in the world, I think this is what we have to do.

In 2020, the tenth anniversary of millet, this year, millet company further established the next decade to become a new generation of global core technology leader strategy, to provide consumers with high-end technology products. CXO UNION-CXO联盟（cxounion.cn）

Lei Jun: In fact, all high-end products have one characteristic: they all use the latest and most advanced technology. Three years ago, I proposed internally that we should label the iPhone in all aspects. In fact, after this slogan was put forward, it caused a lot of controversy both inside and outside.

First of all, we think that people’s iPhone is so strong, we are not the standard is to rub people’s traffic? We still have to dare to show our swords, we have to dare to propose our goals, we have to dare to compare. Even if we lose all of these 100 items, we will take the first step if we dare to compare, only by comparing, I think we can make all of us very clear about our goals and know where we are going step by step in the future.

Lei Jun: Can our mobile phones work? Such a serious problem before me, I can only patiently persuade one by one. I tell you, do high-end must have patience, user identification needs a process.

Program commentary: To do high-end technology products, not only need technology accumulation, technology research, but also need to have a high degree of control over the entire industrial chain, in the process of developing Xiaomi’s first generation of high-end machines, Lei Jun and the team once opened the collective life of military training.

Lei Jun: After one or two years of hard work, when we can’t see any hope of success, we begin to hope to return to the original comfort zone. CXO UNION-CXO联盟（cxounion.cn）

Reporter Wang Ning: For example, when people have differences in cognition, how can you convince everyone to continue down this road?

Lei Jun: On this point, we actually think quite thoroughly, because first of all, we should say that the dream is guided, that is, we want to become the best company in the world, and only by unswervingly moving towards the high-end market and unswervingly investing in core technology can we have the opportunity.

Program commentary: In October 2023, millet’s new generation of high-end machine millet 14 series released and opened for sale, sales quickly exceeded one million units, due to the market enthusiasm is too high, millet 14 series soon entered the state of out of stock.

Reporter Wang Ning: At some point before the Mi 14 came out, did you realize that we were very close to the dawn?

Lei Jun: I’m sure 14 will sell better than 13, but I didn’t expect it to be so much better. Our first very core indicator is the first month praise rate of e-commerce purchase users, and the praise rate of the first month listing must be 99%. If 100 people buy it, we must have more than 99 people say yes.

Reporter Wang Ning: What is the level of this probability in the user experience of this mobile phone? The 99% number? CXO UNION-CXO联盟（cxounion.cn）

Lei Jun: I think the peers are basically 95%, 96%, so it is very difficult to achieve 99%. Because I think high-end products in the first month of the time we often sell in one or two million, to one or two million such a large order of magnitude, in fact, the bad people to be very few. So we analyze, point by point, what the user is complaining about, how we can improve it, and make sure it’s addressed. In fact, in the past two years, we have issued six high-end products, we unswervingly stare at the word of mouth, we have stared at six consecutive. The first five dial are 99% of the time sales or no qualitative change, so this is actually our sixth dial millet 14, so suddenly the fire, I think it is natural, coupled with the release of millet surging OS also played a role in promoting.

In terms of mobile operating systems, Apple has its own iOS system, Huawei has its own HarmonyOS, and the “Xiaomi Surging OS” carried by the Xiaomi 14 series is a “human-car home” full ecological operating system developed by Xiaomi. In the past quite a long period of time, Chinese enterprises often faced the question of “lack of core and soul”. The birth of Xiaomi Surging OS marks a breakthrough for Chinese enterprises in the field of operating systems.

Lei Jun: Operating system, we started to explore from the beginning. Seven years ago, we made up our mind to start doing Xiaomi Surging OS, completely reconstructing the operating system from the bottom. We have more than 5,000 engineers input, just released the millet surging OS, this time the operating system we positioned the achievement is “human-centered,” “human-car home ecology” “closed loop.

“Shou Zheng surprise” car building

Reporter Wang Ning: How do you understand what you said about studying at this level of the operating system, but emphasizing the human-centered approach?

Lei Jun: Because artificial intelligence is getting stronger and stronger now, how can we use the most advanced AI technology to make our operating system more intelligent than its peers, and more importantly, to open up the “human-car home ecology”, people are personal devices, home is smart home, car is a mobile intelligent space. CXO UNION-CXO联盟（cxounion.cn）

Program commentary: To become the layout of core technology enterprises, so that car manufacturing has become the inevitable choice of millet. Self-made, not mergers and acquisitions, not OEM, in this new track quietly hard for nearly three years, millet car will be listed next year.

Reporter Wang Ning: I remember Musk said earlier that Xiaomi started to make cars, which would be an interesting competition. What do you think of his comment?

Lei Jun: I think if Xiaomi makes a car, I think it has a lot of natural advantages, because the essence of today’s intelligent electric vehicles is the integration of the automotive industry and the consumer electronics industry, which is a big integration. To take a not particularly appropriate metaphor, the chairman of a car company told me, “Smart electric vehicles are actually a large mobile phone with four wheels,” which of course is not accurate, but this shows that the two industries are in a high degree of integration, so entering the automotive industry for us to have challenges, the overall difficulty is controllable. CXO UNION-CXO联盟（cxounion.cn）

Reporter Wang Ning: “The difficulty is controllable”, how do we understand these four words you said?

Lei Jun: In general, three years ago, I think it is still very difficult to build a car, I have enough awe, do a user research, users think millet car research everyone said science and technology, ecology. I have set a principle, called “be honest and surprising.” What is “righteous”? That is to say, fully respect the laws of the automotive industry, ensure that the first car can be done well, and innovate on this premise. Our second strategy is called “invest ten times.” For example, the average car company to do a car, about three or four hundred people, about 1 billion, 2 billion research and development funds, many car manufacturers are probably invested so much money. We invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion, so we used more than 10 times the investment. After having such a certainty, I did it in a way that I was determined to win.

Reporter Wang Ning: What kind of feedback do you expect when this car comes out? Do you have any expectations?

Lei Jun: I’m sure I have expectations, but cars are really complicated. I’m especially worried that if they don’t catch fire, people won’t buy them. What is more worrying is that if everyone comes to buy it, it will have to wait a year or two, and it will certainly be scolded, in fact, it is a variety of very anxious emotions.

In the past six years, Xiaomi’s R & D investment has a compound annual growth rate of 38.4%, and it is expected that the total R & D investment in 2023 will exceed 20 billion yuan, and the R&D investment in the next five years will exceed 100 billion yuan. High-intensity R&D investment has injected strong impetus into the upward growth of millet. CXO UNION-CXO联盟（cxounion.cn）

Wang Ning: At present, however, we do see that some countries, whether in the economic situation or the political environment, are very unstable. In fact, our domestic economy is also facing some structural pressures. At this time, millet continues to increase research and development, while running on the road of core technology, why are you confident about millet’s future?

Lei Jun: In fact, the more difficult the time, the more to increase technology investment, this time the easier to produce results, and for the whole market recovery is ready. In other words, once the market recovered, Xiaomi became stronger. And, if you care about millet viewers, may have noticed that last quarter, millet has begun to return to positive growth. And why do we dare to invest? We still feel that today in these market areas of Xiaomi, there are still a lot of needs that have not been met, and I think Xiaomi has just begun. On the one hand, we take root in the Chinese market and do a good job in internal circulation; At the same time, we must strengthen confidence in globalization. I think this is the path Xiaomi has chosen, and there are huge opportunities along the way.

In the 2023 annual speech, Lei Jun officially announced the upgrading of Xiaomi’s science and technology strategy, and announced the concept of Xiaomi technology: Choose the technology field with long-term value for human civilization, and adhere to long-term continuous investment.

Reporter Wang Ning: Many times, everyone may think that you do not need to change, it is already very good, but you start to grow again, that is why you can let yourself constantly jump out of the comfort zone, and then to challenge the next unknown? CXO UNION-CXO联盟（cxounion.cn）

Lei Jun: I think the core is that we may have set a very high goal (to be a great technology company, so that everyone in the world can enjoy the good life brought by science and technology), so on our way to work hard, it is difficult to reach for a long time. Therefore, I think that setting a high goal as a traction is still of high value to the development of the entire enterprise. The core driving force of Xiaomi’s continuous progress and evolution comes from its dreams and goals.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中国IDC圈；编辑/翻译：CXO UNIONCXO联盟小U。

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