【风采】浙江洪扬汽车零部件有限公司董事长陈震：以梦想与实践谱写“创业歌”

引言：

时代铸就企业家，企业家建功新时代。为贯彻落实《中共中央国务院关于促进民营经济发展壮大的意见》，进一步培育和弘扬企业家精神，优化营商环境，海盐县工商联联合县文联，县传媒中心开展弘扬企业家精神专题宣传，讲好民营企业家创业创新故事，促进“两个健康”发展。

【企业家名片】

陈震，现任浙江洪扬汽车零部件有限公司董事长，被共青团湖北省委驻浙江省工作委员会授予“第二届在浙鄂藉优秀青年企业家”称号。

有一首《创业歌》，唱出了陈震的心声。

“为了心中一个梦想，披星戴月披荆斩浪；为了心中那个梦想，可以沉默可以疯狂；我追寻的目标在远方，那是一束创业的光……”

陈震说，他的事业，就如歌里唱的，从一个梦想起步，就是这样闯出来的。CXO UNION-CXO联盟（cxounion.cn）

2004年3月，24岁的陈震，背起行李，从打工的第一站广东来到浙江海盐，在这片新土地上开始闯生活。从打工做起，拜师傅、学技术，尝试创业，开办“小作坊”式工厂，更新技术、搬迁厂区、扩大厂房、创新产品……一路走来，酸甜苦辣，到如今一家现代化企业——浙江洪扬汽车零部件有限公司，创办在中国紧固件之乡的浙江海盐望海街道工业园区，生产的各类汽车零部件、非标件、异型件等特种产品，走出国门，远销世界。CXO UNION-CXO联盟（cxounion.cn）

创业之路，一路走来，陈震无限感慨。

一、三步曲：“小作坊”变身大工厂

陈震是受海盐一家紧固件企业老总邀请，来到了人生地不熟的浙江海盐的。2004年的早春，暖阳中夹杂着寒意，海盐人展开怀抱欢迎远道而来的新居民，陈震明白，这里将开启人生的第二站打工路。因为已在广东紧固件企业掌握娴熟技术，陈震来海盐后依然做技术员岗位。

看着厂区繁忙景象，陈震就萌生一个梦想，终有一天也要自己当老板，创办自己的现代化工厂。

带着追求，在打工一年后，陈震跳槽到了海盐的另一家紧固件企业。企业老板许以12万年薪，这在2005年时属于高薪了，但陈震的创业梦一直未灭。五年后，陈震毅然辞职，决定自己创办企业。

梦想很丰满，现实却很骨干。陈震东借西拼，凑齐了13万元人民币，买进一台机器，在海盐老殡仪馆旁租了180平方厂房，后来又扩建到600平方米，办起一家也做紧固件的作坊式小企业。

那年陈震30岁，三十而立。CXO UNION-CXO联盟（cxounion.cn）

陈震凭借多年掌握的技术，以及对紧固件行业的了解，发现号称中国紧固件之乡的海盐，绝大多数紧固件企业都做标准件产品，只有少数企业做非标准件产品，于是决定主攻生产定制的非标产品。依靠在紧固件行业建立的人脉关系，陈震企业专做非标产品的消息很快扩散，引来客户上门定制。

生意日渐兴隆，小作坊已容不下现有的业务。一年后，陈震决定走第二步扩张之路。

在武原街道大刘村，陈震看中一块土地，拟在此盖新厂房。在得到了有关方面支持后，一幢新厂房终于耸立在大刘村，面积扩展到2300平方米。陈震喜不自禁，看着自己的梦想越来越丰满，他淡化了创业过程的艰辛，只顾勇往直前。

陈震选择走一条“冷门”路线，做非标准件产品，填补了紧固件行业缺口，“冷门”反而变成了热门，客户纷至沓来，业务越做越大。CXO UNION-CXO联盟（cxounion.cn）

2016年，陈震的梦想再度扩张，决定建造一座真正的现代化工厂。2018年，在海盐县望海街道兴欣大道618号，一幢宏伟的厂房拔地而起，“浙江洪扬汽车零部件有限公司”几个金色大字，引来过往路人观瞻，吸引来自各地的打工者进厂。

圆梦时刻，陈震喜不自禁，同时也意识到企业经营之路的曲折与漫长。

二、主旋律：练内功重在技术与质量

厂区面积从180平方米、2300平方米，到11000平方米；厂房从租用、建造简易厂房，再建成现代代工厂大楼；年产值从100万元、2000千万元，到2020年实现亿元。陈震用10年时间，实现了创业三级跳。

是什么力量，推动企业稳步发展？又有哪些秘诀，让企业像滚雪球越做越大？

陈震说，是那个梦。

陈震记着打工路上一直做着的梦，就是能够自己办厂，自己做老板。这个梦想，一直催促他加油、努力，也提醒他不松懈、不气馁。从数年打工做技术员的经历和创办企业过程中积累的经验，陈震深知，若想企业走得远，必须拿出过硬的产品；产品营销固然重要，但产品本身过硬是最大的靠山。陈震因此确定了企业发展策略，即首先练好企业内功，就是注重技术不断更新提高、注重提高产品质量。这也是他企业经营的一条秘诀。

2018年工厂迁址望海街道工业园区后，陈震开始大规模招纳专业技术人才，组建自己的技术研发团队，给予技术骨干高薪待遇，制订激励创新的制度，鼓励技术团队突破技术瓶颈，走向更高更远。企业在招纳普通员工时也设置一定条件，选择有文化、有专长、肯奉献的人进厂工作，重视员工技术培训，提高整体技术素质。

投入大量资金更新设备。新厂建立时投入数千万元资金购买自动化生产线，正常稳定生产后，每年仍以千万元级的投入更新、维护设备。CXO UNION-CXO联盟（cxounion.cn）

陈震说，生产汽车零部件技术要求高，因为汽车是在高速行驶中，若零部件出现问题，可能涉及乘员生命安全，所以一直把产品质量当做企业的生命线，抓紧抓实。

汽车零部件市场根据技术能力和产品质量，有一级供应商和二级供应商之别，一级供应商可将汽车零部件直接供货给汽车生产厂家，而二级供应商只能为一级供应商代加工，将产品交给一级供应商，由一级供应商验货合格后再交货给汽车生产厂家。浙江洪扬汽车零部件有限公司2018年获得了二级供应商资格，陈震把目标定位在一级供应商，经过四年努力，终于在2022年取得一级供应商资格，其生产的汽车零部件直供汽车生产厂家。

陈震说，这是多年“练内功”取得的成效。CXO UNION-CXO联盟（cxounion.cn）

三、找定位：理想+务实的行动

陈震说，办企业，找准定位很重要。定位，就是既要清晰理念，明确目标，也要清楚自己的长处和短处，从实际出发；就是既要树立远大理想目标，也要走务实发展道路。

办厂之初，陈震就明白自己长处在哪、短处是什么，利用自己多年在紧固件企业做技工的技术优势，和熟知紧固件企业产品结构的优势，果断选择做非标准紧固件产品。陈震说，当看到整个紧固件行业都在做标准件，很少有企业做非标产品时，他就想到了“捷径”一词，觉得这可能就是他的机遇。因为大企业不愿做非标产品，而市场同样需要非标产品，虽需求数量远比标准件少，但这正好符合他小企业的生产特点。

没想到的是，前来定制非标产品的客户骆绎不绝，业务迅速扩大。陈震在创业之初，就找准了发展契机。

办厂之初以生产家俱类紧固件为主，随着市场形势变化，陈震意识到技术创新的紧迫感，及时调整企业发展定位，决定从家俱类紧固件转向生产汽车零部件，但依然坚持非标方向。定位的改变，意味着企业必须向高科技方向转变。陈震的梦越做越大，于是就有了找街道领导谈发展的一幕。CXO UNION-CXO联盟（cxounion.cn）

陈震发展企业的想法与要求，与街道领导振兴一方经济的谋略高度吻合，得到有关各方大力支持，给地、给政策、给方便，浙江洪扬汽车零部件有限公司新区厂房仅用1年时间建成，全新生产线顺利投产，2018年年产值3000万、2019年7000万、2020年实现一个亿，2021和2022年受疫情影响，年产值依然在8000万左右。

陈震说，找准企业定位还有一个方面很重要，就是对企业未来发展的规范。必须要有一个“软件”，建立规范的现代化企业管理制度。请来台湾一家咨询公司做专业培训，帮助建立一整套标准化管理制度，加以落实。

陈震说，现代化企业如果走家属式传承的老路，就是一条死路，必须建立能者上、庸者下的用人环境。为避免被“七大姑八姨”阻碍企业发展，陈震新建了一家塑料厂，请有能力的亲戚负责，专门安排从湖北老家赶来投靠他的亲戚朋友，从而保住了浙江洪扬汽车零部件有限公司用工的“纯洁”性，所有员工全凭本事和贡献获取报酬，极大地激发起技术人员的创新激情，调动了全体员工的生产积极性。

路遥知马力，日久见成绩。CXO UNION-CXO联盟（cxounion.cn）

浙江洪扬汽车零部件有限公司被授予“浙江省紧固件专精特新产品企业”称号，成为浙江省紧固件行业常务理事单位。企业已与国内各大知名汽车生产厂家建立业务关系，客户纷至沓来，业务源源不断。公司的营销重点放在国际业务上，专业营销团队走出国门，主动参与国际展会，主动亮相洪扬产品，赢得国外客商信赖，已与德国、美国、日本等国企业建立业务关系，有70%的产品销往欧洲、北美洲等世界多个地区。

陈震，以梦想与实践，谱写了一首“创业歌”。

翻译：

Chen Zhen, chairman of Zhejiang Hongyang Auto Parts Co., LTD. : Write “entrepreneurial song” with dreams and practices

Introduction:

The Times cast entrepreneurs, entrepreneurs contribute to a new era. In order to implement the “Opinions of the Central Committee of the Communist Party of China and The State Council on Promoting the Development and Growth of the Private Economy”, further cultivate and promote entrepreneurship, and optimize the business environment, Haiyan County Federation of Industry and Commerce, together with the County Federation of Arts and Culture, and the county Media Center carried out special publicity on promoting entrepreneurship, telling good stories of entrepreneurship and innovation of private entrepreneurs, and promoting the “two healthy” development.

Entrepreneur Name card

Chen Zhen, the current chairman of Zhejiang Hongyang Auto Parts Co., LTD., was awarded the title of “the Second Outstanding Young Entrepreneur in Zhejiang Province” by the Working Committee of Hubei Provincial Committee of the Communist Youth League.CXO UNION-CXO联盟（cxounion.cn）

There is a “entrepreneurial song”, singing out the voice of Chen Zhen.

“For a dream in my heart, I wear the moon and the stars and cut the waves; In order to the heart of the dream, can be silent can be crazy; The goal I pursue is in the distance, it is a beam of entrepreneurial light……”

Chen Zhen said that his career, just like the song sings, started from a dream, that is how it broke out.

In March 2004, 24-year-old Chen Zhen, carrying his luggage, came to Haiyan, Zhejiang Province from the first stop of Guangdong to work, and began to rush into life on this new land. Start from part-time work, worship the master, learn technology, try to start a business, open a “small workshop” type factory, update technology, relocate the factory, expand the factory, innovative products…… Along the way, sour, sweet and bitter, to now a modern enterprise – Zhejiang Hongyang Auto Parts Co., LTD., founded in China’s fastener hometown of Zhejiang Haiyan Wanghai Street industrial park, the production of all kinds of auto parts, non-standard parts, special-shaped parts and other special products, out of the country, exported to the world.CXO UNION-CXO联盟（cxounion.cn）

Entrepreneurial road, along the way, Chen Zhen infinite emotion.

First, three steps: “small workshop” into a big factory

Chen Zhen was invited by the boss of a fastener enterprise in Haiyan, and came to Haiyan, Zhejiang, where he was unfamiliar. In the early spring of 2004, the warm sun mixed with the cold, Haiyan people opened their arms to welcome the new residents coming from afar, Chen Zhen understood that this will open the second stop of life. Because he has mastered skilled technology in Guangdong fastener enterprises, Chen Zhen still works as a technician after coming to Haiyan.

Looking at the busy scene of the factory, Chen Zhen conceived a dream that one day he would become his own boss and set up his own modern factory.

With the pursuit, after working for a year, Chen Zhen jumped to another fastener company in Haiyan. Business owner Xu to 120,000 annual salary, which was a high salary in 2005, but Chen Zhen’s entrepreneurial dream has not been extinguished. Five years later, Chen resigned and decided to start his own business.CXO UNION-CXO联盟（cxounion.cn）

Dream is full, reality is very backbone. Chen Zhendong borrowed from the west, raised 130,000 yuan, bought a machine, rented 180 square meters next to the Haiyan old funeral home, and later expanded to 600 square meters, and set up a workshop style small business that also makes fasteners.

Chen Zhen was 30 years old at that time and stood up in his thirties.

Chen Zhen with many years of mastering the technology, as well as the understanding of the fastener industry, found that known as China’s fastener town of Haiyan, the vast majority of fastener companies do standard products, only a few enterprises do non-standard products, so decided to focus on the production of customized non-standard products. Relying on the connections established in the fastener industry, the news that Chen Zhen specializes in non-standard products soon spread and attracted customers to customize them.

Business is booming, small workshops can no longer accommodate the existing business. A year later, Chen Zhen decided to take the second step of expansion.

In Daliu Village, Wuyuan Street, Chen Zhen saw a piece of land to build a new factory. After receiving support from the relevant parties, a new factory finally stood in Daliu Village, expanding to 2,300 square meters. Chen Zhenxi can not help but watch his dream more and more fullness, he downplayed the hardships of the entrepreneurial process, only to go forward.

Chen Zhen chose to take an “unpopular” route and make non-standard products to fill the gap in the fastener industry, but the “unpopular” has become popular, customers are pouring in, and the business is getting bigger and bigger.CXO UNION-CXO联盟（cxounion.cn）

In 2016, Chen Zhen’s dream expanded again and he decided to build a truly modern factory. In 2018, at No. 618 Xingxin Avenue, Wanghai Street, Haiyan County, a magnificent factory building was built, and the golden characters of “Zhejiang Hongyang Auto Parts Co., LTD.” attracted passers-by and attracted workers from all over the world to enter the factory.

At the moment of realizing the dream, Chen Zhenxi can not help but realize the tortuous and long road of enterprise management.

Second, the main theme: practicing internal skills focus on technology and quality

Plant area from 180 square meters, 2300 square meters, to 11,000 square meters; Plant from renting, building simple plant, and then build a modern foundry building; Annual output value from 1 million yuan, 20 million yuan, to achieve 100 million yuan by 2020. Chen Zhen has achieved a triple jump in entrepreneurship in 10 years.

What is the force that promotes the steady development of enterprises? And what are the secrets that make a company grow bigger and bigger like a snowball?

Chen Zhen said it was the dream.

Chen Zhen remembers the dream that he has been dreaming on the way to work, that is, to be able to run his own factory and be his own boss. This dream has always urged him to refuel and work hard, and also reminded him not to relax and not to be discouraged. From years of experience as a technician and the experience accumulated in the process of founding a business, Chen Zhen knows that if you want to go far, you must come up with excellent products; Product marketing is important, but the product itself is the biggest backer. Chen Zhen therefore determined the enterprise development strategy, that is, first practice the internal strength of the enterprise, is to pay attention to the continuous updating of technology and improve product quality. This is also a secret of his business.

After the factory moved to Wanghai Street Industrial Park in 2018, Chen Zhen began to recruit professional and technical personnel on a large scale, set up his own technology research and development team, gave technical backbone high salary, formulated a system to encourage innovation, and encouraged the technical team to break through the technical bottleneck and go higher and farther. Enterprises also set certain conditions when recruiting ordinary employees, choose people with culture, expertise and dedication to work in the factory, pay attention to technical training of employees, and improve the overall technical quality.CXO UNION-CXO联盟（cxounion.cn）

Invest a lot of money in upgrading equipment.

When the new plant was established, tens of millions of yuan was invested in the purchase of automated production lines, and after normal and stable production, it was still updated and maintained equipment with an investment of tens of millions of yuan every year.

Chen Zhen said that the production of auto parts has high technical requirements, because the car is driving at high speed, if the parts have problems, it may involve the safety of the life of the occupant, so the product quality has been regarded as the lifeline of the enterprise, and it is firmly grasped.

Auto parts market according to the technical ability and product quality. There are tier 1 suppliers and tier 2 suppliers, tier 1 suppliers can directly supply auto parts to auto manufacturers. And tier 2 suppliers can only be a tier 1 supplier processing, the product to the tier 1 supplier. By the tier 1 supplier inspection qualified and then delivered to the auto manufacturers. Zhejiang Hongyang Auto Parts Co., Ltd. won the second-level supplier qualification in 2018, Chen Zhen positioned the target at the first-level supplier, after four years of efforts. And finally achieved the first-level supplier qualification in 2022, and its auto parts are directly supplied to automobile manufacturers.

Chen Zhen said that this is the result of years of “practicing internal skills”.

Third, find positioning: ideal + pragmatic action

Chen Zhen said that it is important to find the right positioning for enterprises. Positioning is not only to clear the concept, clear goals. But also to know their own strengths and weaknesses, from the actual situation. We must not only set lofty ideals and goals, but also follow a pragmatic path of development.CXO UNION-CXO联盟（cxounion.cn）

At the beginning of the factory, Chen Zhen understood where his strengths and weaknesses were. And made use of his many years of technical advantages as a technician in fastener enterprises and familiar with the advantages of the product structure of fastener enterprises. And decisively chose to do non-standard fastener products. Chen Zhen said that when he saw that the entire fastener industry was doing standard part. And few companies were doing non-standard products. He thought of the word “shortcut” and felt that this might be his opportunity. Because large enterprises do not want to do non-standard products, and the market also needs non-standard products. Although the number of demand is far less than the standard parts. But this is just in line with the production characteristics of his small business.

Unexpectedly, customers came to customize non-standard products in an endless stream, and the business expanded rapidly. Chen Zhen found the right development opportunity at the beginning of his business.

At the beginning of the factory to produce furniture fasteners

At the beginning of the factory to produce furniture fasteners. As the market situation changes, Chen Zhen realized the sense of urgency of technological innovation. Timely adjust the development of the enterprise positioning, decided to turn from furniture fasteners to the production of auto parts, but still adhere to the non-standard direction. The change in positioning means that enterprises must shift to a high-tech direction. Chen Zhen’s dream became bigger and bigger. So there was a scene of looking for street leaders to talk about development.CXO UNION-CXO联盟（cxounion.cn）

Chen Zhen’s ideas and requirements for the development of enterprises are highly consistent with the strategy of street leaders to revitalize the economy of one side, which is strongly supported by all parties concerned, giving land, giving policy and giving convenience. Zhejiang Hongyang Auto Parts Co., Ltd. new district plant was built in only 1 year. And the new production line was put into operation smoothly. The annual output value is 30 million in 2018, 70 million in 2019, and 100 million in 2020. And the annual output value is still about 80 million in 2021 and 2022 due to the impact of the epidemic.

Chen Zhen said that there is another important aspect to find the correct positioning of the enterprise, which is the specification of the future development of the enterprise.

There must be a “software” to establish a standardized modern enterprise management system. Invite a consulting company in Taiwan to do professional training to help establish a set of standardized management systems and implement them. CXO UNION-CXO联盟（cxounion.cn）

Chen Zhen said that if modern enterprises take the old road of family inheritance. It is a dead end, and it is necessary to establish a competent and mediocre employment environment. In order to avoid being hindered by “seven aunts and eight aunts” obstructing the development of enterprises. Chen Zhen built a new plastic factory, and asked competent relatives to be responsible. Specially arranged to come from his hometown in Hubei to take shelter in his relatives and friends. So as to keep the “purity” of Zhejiang Hongyang Auto Parts Co., LTD., all employees get paid by their ability and contribution, which greatly stimulated the innovation passion of technical personnel. Mobilize the enthusiasm of all staff production.CXO UNION-CXO联盟（cxounion.cn）

The distance knows the horse power, the time shows the result.

Zhejiang Hongyang Auto Parts Co., Ltd. was awarded the title of “Zhejiang Province Fastener specialized and special new product Enterprise” and became the executive director unit of Zhejiang Province fastener industry. The company has established business relations with major domestic well-known automobile manufacturers. And customers are pouring in and business is continuous. The company’s marketing focus on international business, professional marketing team to go abroad, take the initiative to participate in international exhibitions, take the initiative to show Hongyang products, win the trust of foreign merchants, has established business relations with Germany, the United States, Japan and other countries, 70% of the products are sold to Europe, North America and other regions of the world.

Chen Zhen, with dreams and practice, wrote a “entrepreneurial song”. CXO UNION-CXO Union (cxounion.cn)

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